behind the jeans - summer 2012

B E H I N D T H E J E A N S

LET YOURSELF GO.

S U M M E R 2 0 1 2

2 HUDSONJEANS.COM // BEHIND THE JEANS // SUMMER 2012

100,000LIKES

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HUDSON x FLAUNTx SATINE EVENT“YOU WILL BE SCENE”

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INDEPENDENCEDAY

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NY CABERET LAUNCH

2019

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3130

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JULY ARRIVALS

• REFORM STRETCH• DOVER WASH• BERMUDA WASH• BOWERY WASH

ENK BLUE EVENT

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GLOBAL MEETINGPARIS

ENK BLUE, NYC

ENK BLUE, NYC ENK BLUE, NYC

THE ELECTRIC ROOMNYC

(p.7)

DREAM HOTELROOFTOP PENTHOUSENYC

(p.8)

12,000 FOLLOWERS

J U L Y

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ENK VEGASENK VEGASENK VEGAS

SCHMOOZING + BOOZING IXREV GROUP x HUDSONSURRENDER AT ENCORE

CREATIVE REC x HUDSON“X YEARS IN THE MAKING”MARQUEE, COSMOPOLITAN(p.13-16)

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DALLAS MARKETDALLAS MARKETDALLAS MARKETL.A. MARKET

4,000 FOLLOWERS

INTERMEZZO, NYC INTERMEZZO, NYC

L.A. MARKET

INTERMEZZO, NYC

ATLANTA MARKET

ATLANTA MARKET

ATLANTA MARKET ATLANTA MARKET

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AUGUSTARRIVALS

• THE LEELOO• THE JULIETTE• LACE PRINT DENIM

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BLOOMINGDALE’S LEELOO LAUNCH EVENT59TH STREET, NYC

(p.10)

SPRING 2013 SALES MEETING, LAS VEGAS

HUDSON CABARETLAUNCHES ON HUDSONJEANS.COMHIGHLIGHTING LEELOO

(p.11)

BLOOMINGDALE’S AUG TREND BOOKFEATURING LEELOO IN

BONE

SELFRIDGES UKWINDOW (8/20-23)DENIM SURGERY EVENT

BLOOMINGDALE’SSEPT CATALOGFEATURING LEELOO IN

EVERGREEN

SELFRIDGES UKLEELOO LAUNCHEVENT(p.17)

LEELOO VIDEO RELEASE + RETAIL PARTNERSHIP

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BLOOMINGDALE’S, SELFRIDGES, LANE CRAWFORD, ANDLE 66 CHAMPS

L.A. MARKET

A U G U S T


AMERICAN RAGWINDOWLA BREA

COTERIE NYCCOTERIE NYCCOTERIE NYC

HUDSON CABARETINTRODUCES THE ART

DECO COLLECTION

(p.21)

PIN IT TO WIN IT:HUDSON CABARET

CONTEST

(p.22)

ONE VOICERHYTHM CHILD

BACK TO SCHOOL SHOW

(p.22)

(p.23)HUDSONJEANS.COMLAUNCHES NEW LAYOUT

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NATIONAL JEAN COBOSTON (p.19)AMERICAN RAGFASHION ISLAND (p.20)SAKS MEN’SHOUSTON

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BLOOMINGDALE’S SEPT CATALOGFEATURING LEELOO IN

ALL COLORS

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SEPTEMBERARRIVALS

• THE ART DECO

FNO EVENTS:

S E P T E M B E R

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LAURA HERERRANORTHWESTNORTHERN CA, OR, WA, AK,ID, MT, WY, CO, UT, NE, ND, SD

SASHA WEIRSOUTHWEST/ISLANDSSOUTHERN CA,MARIO’S (SEATTLE), NV, AZ, HI

LAURA RABENMID-SOUTH (WOMEN’S/MEN’S)TX, OK, NM, KS, MO, AK,LA, MS, CUSP

TAMMY BROWNNORDSTROM(LASR)

MICHELLE BARTLETTWOMEN’S SPECIALTY MANAGERAMAZON.COM(LASR)

LACEY WALLSOUTHEASTGA, FL, AL, KY, NC, SC, TN, WV, VA

LACEY WALLSOUTHEASTGA, FL, AL, KY, NC, SC, TN, WV, VA

DAVEY NAPOLINORTHEASTME, CT, DE, NY, NH, NJ, PA, MA,RI, VT, MD, DC, NEIMAN MARCUS

CHAR BRYANTDIRECTOR OF WOMEN’SDEPARTMENT STORESBLOOMINGDALE’S, SAKS, LORD & TAYLOR, MACY’S, NEIMAN MARCUS, BERGDORF, NORDSTROM, OFF PRICE

MONICA TOPHAMMIDWESTIL, IN, MI, WI, MN, OH, IA

EMILY HOMAWOMEN’S DEPT STORESALES ASSISTANT(NYSR)

KEVIN BRENNANWEST/ISLANDSNORDSTROM MEN’SCA, NV, AZ, UT, HI, OR, WA,AK, ID, MT, WY, CO, NE, ND, SD, PIPERLIME

CHRIS CAVANAUGHEAST/MIDWESTSAKS, MACY’SME, CT, DE, NY, NH, NJ,PA, MA, RI, VT, MD,WASHINGTON, DCIL, IN, MI, WI, MN, OH, IA

LAURA RABENMID-SOUTH (WOMEN’S/MEN’S)TX, OK, NM, KS, MO, AK, LA,MS, NEIMAN MARCUS DIRECT, CUSP

S A L E S MERCHANDISING

DINAMCCAFFREYSVP OF SALES +MERCHANDISING

KIANA HARRODEXECUTIVE SALES ASSISTANT

TAYLOR WINSTONWEST COASTMERCHANDISER

SHEENA ALMEDAWEST COASTMERCHANDISER

YVONNE AYALAMERCHANDISEMANAGER

ANDREW ROMEOEAST COASTMERCHANDISER

DEIRDRE HARRISWEST COASTMERCHANDISER

W O M E N ’ S S A L E S T E R R I T O R I E S

M E N ’ S S A L E S T E R R I T O R I E S

CARMELA FUCCIODIRECTOR OF MEN’S SALES


HUDSON partnered with Flaunt Magazine and Satine in Los Angeles to celebrate ten years of “Nighttime Escapades”--

featuring the magazine’s best candid Hollywood photos from the past decade. The event was hosted by Constance Cooper

and guests enjoyed great food and (of course) two open bars. The latest HUDSON styles were on display and by the end of

the night a full on dance party broke out in the middle of the boutique! Just another HUDSON nighttime escapade...

J U L Y E V E N T S7/12 HUDSON X FLAUNT X SATINE “YOU WILL BE SCENE” EVENT

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The HUDSON Cabaret launched in style in New York City at The Electric Room. The event was given in association with

Interview Magazine and hosted by Cabaret star Georgia May Jagger. Attendees were treated to cocktails by Maestro

Dobel Tequila and a DJ set by Au Revoir Simone. “People felt comfortable at the Cabaret: They did not have to stick to

the usual rules of society.”

7/18 HUDSON CABARET LAUNCH AT THE ELECTRIC ROOM, NYC


J U L Y E V E N T S7/23 ENK BLUE EVENT

HUDSON celebrated the launch of Spring/Summer 2013 at ENKNYC with partners Isko and Flaunt Magazine. The exclusive,

invite-only event took place at PHD, Rooftop Penthouse at The Dream Hotel Downtown. Guests enjoyed signature cocktails

by Double Cross Vodka and music by DJ’s Saheer Umar and Dexter Love.

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A U G U S T E V E N T S8/6 BLOOMINGDALE’S LEELOO VIDEO RELEASE + RETAIL PARTNERSHIP


HUDSON joined forces with NYLON and Bloomingdale’s to feature the LEELOO. The event was hosted by Ben Taverniti

and blogger Natalie Suarez of “Natalie Off Duty”. Special edition totes were given away with every HUDSON purchase

and shoppers were treated to music by DJ Kissette.

*ONE PER CUSTOMER, WHILE SUPPLIES LAST.

#HUdSONCAbARET: #LEELOO WITH @HUdSONjEANS @bLOOMINgdALES @NyLONMAg @bENTAvERNITI @NATALIEOffdUTy @SANdRAkISSETTE @MARSHAkISSETTE

jOIN US fOR A bLOOMINgdALE’S ExCLUSIvE LEELOO LAUNCH EvENT ANd gET STyLINg TIPS fROM CREATIvE ANd dESIgN dIRECTOR, bEN TAvERNITI ALONg

WITH gUEST HOST bLOggER, NATALIE SAUREz Of NATALIE Off dUTy! - RECEIvE A SPECIAL TOTE WITH ANy HUdSON jEAN PURCHASE * -

fEATURINg THE

LEELOO jEAN

dj SET by

kISSETTE

IN ASSOCIATION WITH

HOSTEd by

bEN TAvERNITIHUdSON CREATIvE & dESIgN dIRECTOR

NATALIE SUAREzbLOggER Of “NATALIE Off dUTy”

THURSdAy, AUgUST 9 6-8PM

y.E.S. CONTEMPORARy SPORTSWEARbLOOMINgdALE’S 59TH STREET ON 2

8/9 BLOOMINGDALE’S LEELOO LAUNCH EVENT, 59TH STREET NYC

A U G U S T E V E N T S

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HUDSON Cabaret debuted on HUDSONJEANS.COM with a special dedicated page including campaign imagery, videos,

and first featuring the Leeloo. Inspired by the graphic top worn by a character of the same name in the movie the 5th

Element, Leeloo is a super skinny jean cropped just above the ankle and features a contrast, slimming black stripe down

the leg and across the waistband. The style is constructed in a 360° stretch fabric with maximum retention and recovery

so that it never loses its shape!

8/17 HUDSON CABARET LAUNCHES ON HUDSONJEANS.COM WITH THE LEELOO


HUDSONJEANS.COM hit refresh–– debuting a brand new look with a lighter, modern feel and clean product photography!

8/17 THE NEW HUDSONJEANS.COM GOES LIVE


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The party started early with HUDSON and Rev Group hosting the annual Schmoozing + Boozing event at Surrender at

Encore. An open vodka bar was provided by Belvedere with sounds by MK and Lindsay Luv.

8/20 REV GROUP X HUDSON - SCHMOOZING + BOOZING IX, LAS VEGAS


The HUDSON party people continued into the night with the biggest event at ENKVEGAS: The Creative x HUDSON 10

year anniversary party. Both brands turn 10 this year so it was an all out birthday bash at Marquee at the Cosmopolitan

with DJ sets by Hardwell, Ruckus, Politik, MK and Lema.

8/20 CREATIVE REC X HUDSON - “X YEARS IN THE MAKING”, LAS VEGAS


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It was another amazing show in Vegas for HUDSON. The week was kicked off with the Spring Sales Meeting where the

crew reviewed new styles for Spring 2013, and Peter spoke about his vision and goals for the company. The booth was

designed with the iconic 10 Year Anniversary imagery and music was provided as always by DJ MK.

8/20 - 8/22 ENK VEGAS


8/20 - 8/22 ENK VEGAS, CONTINUED


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8/23 SELFRIDGES UK LEELOO LAUNCH/DENIM SURGERY EVENT


8/27 HUDSON CABARET INTRODUCES THE JULIETTE


The second style debuted at the HUDSON Cabaret was the Juliette-- a super skinny fit combined with a unique front

ankle zipper detail. A corresponding video featuring Beat boxer Tez was also released. “We came up with this killer idea

of involving Tez and incorporated the zipper in the jean to complement his craft,” said Ben Taverniti, Hudson Jeans

creative director. “The whole idea of the Hudson Cabaret is about self-expression and unbridled creativity. Through

Tez’s creativity, we were able to highlight the jean’s key feature, the front mid ankle zipper, in a fun way.” The style was

inspired by his friend of the same name: “She is always in amazing stilettos, so we wanted something that would show

off her killer shoes.”

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HUDSON x National Jean Company for Fashion’s Night Out was an exclusive denim preview featuring the Juliette Ankle

Zip Jean. Light bites and cocktails were served and music was performed by Shea Rose.

S E P T E M B E R E V E N T S9/6 FASHION’S NIGHT OUT: NATIONAL JEAN COMPANY, BOSTON


S E P T E M B E R E V E N T S

HUDSON celebrated Fashion’s Night Out with American Rag, Fashion Island hosting an event in store with cocktails by

Vita Frute and music by DJMK. With every HUDSON Jeans purchase, shoppers received a free HUDSON tote and chance

to win free HUDSON Jeans. In addition, to celebrate HUDSON’s 10 yr anniversary, the first 10 customers received 10%

off every pair of HUDSON Jeans!

9/6 FASHION’S NIGHT OUT: AMERICAN RAG, FASHION ISLAND

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The third offering at the HUDSON Cabaret was the Art Deco Collection. The collection consists of two Nico super

skinnies, and one new silhouette called Tamara-- all boasting Art Deco prints which were inspired by diamond bracelets,

Faberge eggs and Great Gatsby era patterned wallpaper. The Tamara features black stretch denim fabric with an intricate

contrasting side seam embroidery design. To coincide with the debut of Art Deco, HUDSON also released a playful video

starring Georgia May Jagger and the New York electro band, Au Revoir Simone!

9/7 HUDSON CABARET INTRODUCES THE ART DECO COLLECTION


HUDSON held a Pinterest contest, inviting fans to create a pinboard picturing how they might spend a night out at the

HUDSON Cabaret. The lucky winner was Donna Fiorino, who received all three Art Deco styles! See her complete board

here: http://pinterest.com/donnajustine/a-night-out-at-the-hudson-cabaret/

HUDSON met the One Voice children for the the first time this school year while making music with the wonderful

and talented Norman of Rhythm Child!

9/11 “PIN IT TO WIN IT” PINTEREST CONTEST

9/12 ONE VOICE RHYTHM CHILD BACK TO SCHOOL SHOW

S E P T E M B E R E V E N T S

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September 2012 was the best NY Coterie show that we’ve had to date, both on attendance and sales!

9/19 – 9/21 COTERIE, NYC


F A N F E E D


R E T A I L E R R E V I E W S

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B E H I N D T H E S E A M S

Krista in Space

B E H I N D T H E S E A M S

S U G A R L A W S

Leeloo in Bone

L A P E T I T E A N G L A I S E

Juliette in Coal Black Leeloo in Bone

B L O G G E R B U Z Z


K AT H E R I N E H E I G L July – Nico – Chelsea

G E O R G I A M AY J A G G E R July – Juliette – Black Leather

S O F I A V E R G A R A July – Nico – Chelsea

C E L E B R I T Y F A N S

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A D A M R O D R I G U E Z July – Clifton – Diaver

L A N A D E L R E Y July – Nico – Chelsea

J O E J O N A S July – Byron – Jet Black


K Y L I E M I N O G U E

August – Nico – MystiqueJEAN CLAUDE VAN DAMME

August – Byron – WhiteE M I LY VA N C A M P

July – Nico Cut-off – Mia

CELEBRITY FANSC E L E B R I T Y F A N S

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A L E S S A N D R A A M B R O S I O

September – Venice – Pink SplashA L E S S A N D R A A M B R O S I O

September – Nico Short – Mint LeopardO L I V I A P A L E R M O

September – Leeloo – Bordeaux


O L I V I A P A L E R M O

September – Leeloo – Steel GreyJ A M I E K I N G

September – Nico – BlackS O F I A V E R G A R A

September – Ferris – Loving Cup

C E L E B R I T Y F A N S

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R A C H E L M C A D A M S

September – Ferris – LegacyJ E S S I C A B I E L

September – Nico – BerryS O F I A V E R G A R A

September – Ferris – Laura


S U M M E R O LY M P I CS – AU G

CLOSING CEREMONIES, LONDONV O G U E I TA L I A – A U G

FEATUREI N S T Y L E U K – S E P T

FEATURE

E L L E U K – J U LY

FEATURENUMERO TOKYO – JULY/AUG

COVERV O G U E . F R – J U LY

FEATURE

G E O R G I A M A Y J A G G E R T R A C K E R

behind the jeans - summer 2012

Documents

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