behind the curtain of gamification
TRANSCRIPT
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expectations
patterns in Chaos
core of playfulness
sugar & whip
your turn
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who the hell?
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promising expectations
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customer loyalty
cross-sale channel
engaging gen Y/Z
awesome brand
data mining
marketing revolution
income increasing KPI!
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no, sorry, I mean it
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let‘s sort it a bit
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loyalty program
creative idea marketing
BPL gamification
marketing game
in-game marketing
playful design
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?
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interaction
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no goal or objective | toy
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someting to accompish | challenge
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playing alone | puzzle
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other people involved | conflict
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no interference | competition
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influence others | game
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interactive
goal oriented
involve others
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basics of learning
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game of mind
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Experience economy
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branding
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why game than?
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it‘s lovely play
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but quite complicated game
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designing games
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real participation
influencing the outcome
fair play
clear gameboard
defined interaction
powerful story
mistakes allowed
reward at the end
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just better than life time to time
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missing players
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geeks are new sexy
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meaningful expectation
passive approach
serious theme
attractive content
clever design
benefical output
approval by society
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?
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design
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don‘t forget basics
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be aware of the dark side
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fear of acceptance
difficulty of implementation
paralysis of analysis
guarantee of correct decision
missing basics in company
absence of global strategy
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your turn
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Petr Pouchlý | Court of Moravia
+420 724 004 855 | linkedin.com/in/petrpouchly