Behavior Metrics

This chapter describes the Behavior Metrics reports.

• Overview of Behavior Metrics, on page 1• Viewing the Behavior Metrics Report, on page 1

Overview of Behavior MetricsThe Behavior Metrics app enables you to view various reports that provide insights about the performanceof your business. By default, the report includes the data for the previous month. You can filter to view thereport for a particular location and month. You can also filter the report based on tags.

After installation of Cisco Digital Network Architecture (DNA) Spaces, it will take a month to show the initialreport. You can view the sample report during this period. You can also see the how your report is buildingup by switching to the “MyData” option during this period. After the report is ready, you will get a notification.

The Behavior Metrics app provides the following type of reports:

• Behavior Metrics (Business Metrics), on page 4

Viewing the Behavior Metrics ReportTo view the various reports the Behavior Metrics app provides, perform the following steps:

Step 1 In the Cisco DNA Spaces dashboard, click Behavior Metrics.

The Behavior Metrics report is displayed.

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Figure 1: Behavior Metrics Report

Step 2 Specify the location, tag, and month for which you want to view the report in the corresponding drop-down list at the topof the page.

What to do next

• By default, the report is displayed for the entire organization. If you do not have access at the organizationlevel, the report is shown for the top-level location to which you have access. You can filter the locationsup to the network level.

• The percentage or count described in the report for a filtered location will be total or average of all itschild locations. For example, if the filtered location is a network, the number of visits shown for thenetwork will be total of the number of visits for all the floors in that network.

• If the customer is having retail business, the title Retail appears along with Behavior Metrics at the topof the Behavior Metrics window. For the Workspaces vertical, the title Workspaces appears alongwith Behavior Metrics. For other businesses, it will be Generic.

Note

BenchmarksOrganization Benchmark : Displays the average value for the entire organization. For example, if theorganization is Cisco, the Organization Benchmark for “Average Visit Duration” shows the “average visitduration” for Cisco.

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Behavior MetricsBenchmarks

Industry Benchmark: Displays the average value for the industry to which your business belongs. Forexample, if you are in retail sector, in the Visit Duration Distribution graph, the average visit duration forretail is displayed. The industry benchmark average value is restricted to the data obtained from other clientswho have installed Cisco DNA Spaces.

Country Benchmark: Displays the average value for the locations tagged under the particular country. Forexample, if you choose US as tag, in the Average Visit Duration graph, a bar corresponding to US is displayedwhich is the average visit duration for all the locations tagged under US. The total number of locationsassociated with the country tag is also displayed. If the locations under the particular country tag is associatedwith any other tag, in certain graphs such as Average Visit Duration, the average value for that tag is alsoshown.

State Benchmark: Displays the average value for the locations tagged under that particular state. If you selecta state tag, in certain reports two additional bars appear in the graph. One displays the average value with thestate name, and the other bar displays the same average value with total number of locations in the state. Forexample, Average Visit Duration graph.

Brand Benchmark: Displays the average value for the brand name. A brand name can be used as metadataonly for the locations of a particular state.If you choose a brand, in certain graphs such as Average VisitDuration, the average value for the state to which the brand is tagged is also displayed

Filtered Location Benchmark: Displays the average value for the filtered location. It appears only if youfilter a particular location. For example, if “Cisco San Fransisco” is filtered in the location hierarchy, the“Average Visit Duration” for Cisco San Fransisco is shown along with the organization average. The totalnumber of locations under the filtered location is also displayed.

Top and Bottom 3 locations: Displays the top tree and bottom three child locations.

Important Locations: Displays the child locations that are top in overall ranking for various parameters suchas intent rate, acquisition rate, visit distribution, visit frequency, and so on. The top five important locationswill be shown in the graphs.

• The country, state, and brand benchmarks are displayed based on the data for the particular customer.

• When you filter the report for a brand, do not filter a state name that is not associated with it.

• Do no filter the report for two brands simultaneously.

• By default, the report is shown for top and bottom three locations. You can view the report for theimportant locations by clicking the toggle switch at the top right of the page.

• You can tag the locations under country, state, and brand benchmarks by defining metadata for thelocations.

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Note

Report TabsThe Behavior Metrics report has the following tabs:

Group Tab

By default the report is shown for Group View, and displays the report for the entire organization.

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Behavior MetricsReport Tabs

Historical Tab

Displays the report that shows the average values for the last twelve months. In most of the reports, averageof the last twelve months is shown along with the average for each month. The industry and organizationaverage are also shown based on the report. You can access the Historical view, by clicking the ToggleHistorical View button at the far right of the Behavior Metrics window.

Comparative Tab

When you filter a location, the Comparative tab appears, and the report is displayed for that particular locationalong with the organization benchmark.

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Behavior Metrics (Business Metrics)

Performance Benchmarking: Performance on Core Metrics related to Peers

The Behaviour Metrics report for the Workspaces vertical will be different from the following one. Forinformation on the Behaviour Metrics report for the Workspaces vertical, see Workspaces Vertical (BehaviorMetrics), on page 7

Note

Visit DurationVisit Duration: Across Locations

Displays a line graph with the average visit duration for all your business locations. This report enables youto identify the time visitors are spending on various locations. The average visit duration for the industry andorganization are also displayed in the graph.

Visit Duration: Key Locations

Displays a bar graph that represents the average duration of visits in key locations. The top and bottom 3locations or important locations are shown in this report along with the industry and organization benchmark.If you are filtering a location, the average value for the filtered location is also shown in the report.

Visit Duration: By Sub-brand

Displays a bar graph that shows the average visit duration for various brands in your business. The industryand organization benchmarks are also displayed in the graph.

Visit Duration: Distribution

Displays a bar graph that displays the total number of visits for various Visit Duration ranges. Organizationand industry average are shown in the report.

Visit FrequencyVisit Frequency represents the “number of visits made by the visitors” by “number of visitors”.

Visit Frequency: Across Locations

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Behavior MetricsBehavior Metrics (Business Metrics)

Displays a line graph with average visit frequency for all your business locations. This report enables you toidentify how often the visitors are visiting your locations. The average visit frequency for the industry andorganization are also displayed in the graph..

Visit Frequency: Key Locations

Displays a bar graph that represents the average visit frequency in key locations. The top and bottom 3 locationsin visit frequency or important locations with highest visit frequency are shown in this report along with theindustry and organization benchmarks. If you are filtering a location, the average value for the filtered locationis also shown in the report.

Visit Frequency: By Sub-brand

Displays a bar graph that shows the average visit frequency for various brands in your business. This reportenables you to identify which brand is more often visited. The industry and organization benchmarks are alsodisplayed in the graph.

Visit Frequency: Distribution

Displays a bar graph that displays the total number of visits for various Visit Frequency ranges. Organizationand industry average are shown in the report.

Diagnostics: Factors that Impact or are impacted by the Core MetricsVisit Duration by Visit Number

Displays a bar graph that shows the time the visitors spent in the locations for various number of visits. Thisreport helps you to identify the change that happens to the visit duration based on the visit count.

Each bar represents the average visit duration of the visitors for various visit numbers. For example, the barfor 7 represents the average visit duration of the visitors who has visited the locations 7 times during thespecified month.

Repeat Visitors: Across Locations

Displays a line graph that shows the percentage of repeat visitors for all the locations. The organization andindustry bench marks for repeat visitors are also shown in the report.

Repeat Visitors :Key Locations

Displays a bar graph that shows the repeat visitor percentage for key locations. The top and bottom 3 locationsin repeat visitors or important locations with highest repeat visitors are shown in this report along with theindustry and organization benchmarks for repeat visitors. If you are filtering a location, the average value forthe filtered location is also shown in the report.

Visit Recency : Across Locations

This report displays a line graph that shows the gap between the visits of the repeat visitors for various locations.The visit recency is shown in number of days. The industry and organization benchmark for the visit recencyare also shown in the report.

Visit Recency : Key Locations

This report displays a bar graph that shows the gap in number days between the visits of the repeat visitorsfor key locations. The top and bottom 3 locations in visit recency or important locations are shown in thisreport along with the industry and organization benchmarks.

Repeat Visitors: By Sub-brand

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Behavior MetricsDiagnostics: Factors that Impact or are impacted by the Core Metrics

Displays a bar graph that shows the percentage of repeat visitors for various brands in your business. Thisreport enables you to identify the location with which brand is repeatedly visited the most. The industry andorganization benchmarks for repeat visitors are also displayed in the graph.

Visit Recency- By Sub-Brand

Displays a bar graph that shows the visit recency (gap in days between the two visits of a repeat visitor) forvarious brands in your business. The industry and organization benchmarks for visit recency are also displayedin the graph.

Visit Distribution: Hour of the Day

Displays a bar graph that represents the daily visits in the organization (average of all the location of theorganization) during various hours of a day. This report enables you to identify at what hour of the day thereare more visits in the locations.x

Each bar in the graph represents “the percentage of visits that occurs at that particular hour of the day” among“the total daily visits”. For example, the bar for 2 pm represents the percentage of visits that occurs at 2 pmamong the average total daily visits.

Visit Distribution: Day of the Week

Displays a bar graph that represents the average daily visits in the organization during various days of a week.This report enables you to identify on which day of the week there are more visits.

Each bar in the graph represents “the percentage of visits that occurs at that particular day of the week” among“the average total weekly visits”. For example, the bar for “THU” represents the “percentage of visits thatoccurs on Thursdays” among “the total number of weekly visits”.

Size of the Store and Visit Duration

Displays a graph that shows the visit duration based on the square foot area of the locations. This report enablesyou to identify the influence the size of a location has on the time spent by visitors in the location.

The blue dot denotes the three child locations that have highest visit duration and the three child locationsthat have the lowest visit duration. The grey dot in the graph represents other child locations. Each dot representsthe total square foot area of that particular child location and its average visit duration.

Size of the Store and No. of Visits

Displays a graph that shows the number of visits based on the square foot area of the locations. This reportenables you to identify the influence the size of a location has on the repeat visits in the location.

The blue dot denotes the three child locations that have highest number of visits and the three child locationsthat have the lowest number of visits. The grey dot in the graph represents other child locations. Each dotrepresents the total square foot area of that particular child location and its average number of visits.

Retail Experience Grid

Displays a graph that provides a consolidated report of the visit duration and visit frequency for the entiremonth from all the locations. The graph will be displayed only for root locations and group locations. Thevisit duration will be displayed in the X-axis and the visit frequency will be displayed in the Y-axis. RetailExperience Grid will be available only for the Retail vertical.

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Behavior MetricsDiagnostics: Factors that Impact or are impacted by the Core Metrics

Workspaces Vertical (Behavior Metrics)

Core Metrics: How do individual workspace locations perform along key metricThe Behavior Metrics window for Workspaces vertical will have the following information:

Workday Duration

• Workday Duration: Across Locations: The average number of hours the employees spent in the workspace are shown in this report. The average work duration for all your business locations under the filteredlocation are shown in this report.

• Workday Duration: Key Locations: The average work duration for key business locations under thefiltered location are shown in this report. The average work duration for top and bottom three locationsare displayed along with industry and organization average.

Employee Frequency

• Employee Frequency: Across Locations: The average frequency at which the employess visited theworkspaces are shown in this report. The average visit frequency for all your business locations underthe filtered location are shown in this report.

• Employee Frequency: Key Locations: The average visit frequency of employees in key locations underthe filtered location are shown in this report. The average visit frequency for top and bottom three locationsare displayed along with industry and organization average.

Workspace Density

• Workspace Density: Across Locations: The average density (employess in a sqaurefoot of workspace)of employess in the workspaces are shown in this report. The average workspace density for all yourbusiness locations under the filtered location are shown in this report.

• Workspace Density : Key Locations: The average workspace density at key locations under the filteredlocation are shown in this report. The average workspace density for top and bottom three locations aredisplayed along with industry and organization average.

Occupancy Rate

• Occupancy Rate: Across Locations: The average percentage of actual man hours the employess spentat the workspaces out of the prescribed averageman hours are shown in this report. The average occupancyrate for all your business locations under the filtered location are shown in this report.

• Occupancy Rate: Key Locations: The average occupancy rate at key locations under the filtered locationare shown in this report. The average occupancy rate for top and bottom three locations are displayedalong with industry and organization average.

Diagnostics: Analysis of factors that impact or are impacted by the core metricsEntry Time

• Entry Time: Across Locations: The average time at which employees enter the workspaces are shownin this report. The average entry time for all your business locations under the filtered location are shownin this report.

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Behavior MetricsWorkspaces Vertical (Behavior Metrics)

• Entry Time : Key Locations: The average entry time at key locations under the filtered location areshown in this report. The average entry time for top and bottom three locations are displayed along withindustry and organization average.

Exit Time

• Exit Time: Across Locations: The average time at which employees exit the workspaces are shown inthis report. The average exit time for all your business locations under the filtered location are shown inthis report.

• Exit Time : Key Locations: The average exit time at key locations under the filtered location are shownin this report. The average exit time for top and bottom three locations are displayed along with industryand organization average.

Entry Time Distribution

Displays the percentage of employees that has entered the locations at various hours of a day along with theindustry and organization average percentage for each hour of the day.

Exit Time Distribution

Displays the percentage of employees that has exited the locations at various hours of a day along with theindustry and organization average percentage for each hour of the day

Employee Presence: Hour of Day

Displays the percentage of employees that were present at the workspaces at various hours of a day alongwith the industry and organization average percentage for each hour of the day.

Visitor Presence: Hour of Day

Displays the percentage of visitors that were present at the workspaces at various hours of a day along withthe industry and organization average percentage for each hour of the day.

Employee Presence: Day of the Week

Displays the percentage of employees that were present at the workspaces at various days of a week alongwith the industry and organization average percentage for each day of the week.

Visitor Presence: Day of the week

Displays the percentage of visitors that were present at the workspaces at various days of a week along withthe industry and organization average percentage for various days of a week.

Workspace Presence: Across Locations

• Workspace Presence: Across Locations: The average time employees spent within the workspace asa percentage of prescribed work duration is shown in this report. The average workspace presence forall your business locations under the filtered location are shown in this report.

• Workspace Presence : Key Locations: The average workspace presence at key locations under thefiltered location are shown in this report. The average workspace presence for top and bottom threelocations are displayed along with industrial and organization average.

Visitor Index

• Visit Index: Across Locations: The average number of visitors who have visited the workspace aspercentage of the employees of that worksspace is shown in the report. The average visit index for allyour business locations under the filtered location are shown in this report.

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Behavior MetricsDiagnostics: Analysis of factors that impact or are impacted by the core metrics

• Visit Index : Key Locations:The average visit index at key locations under the filtered location areshown in this report. The average visit index for top and bottom three locations are displayed along withindustrial and organization average.

Pin a LocationIf you want to add certain locations as favorites, you can pin those locations. You can pin maximum threelocations at a time. If you have added pin locations, all the graphs by default will show the value for the pinnedlocations. In bar charts there will be a bar for each pin location.

To pin a location, perform the following steps:

Step 1 In the Behavior Metrics window, click the Pin Locationsbutton at the far right of the window..Step 2 In the Pin Locations window you can select the locations that you want to pin.Step 3 Click Apply.

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Behavior MetricsPin a Location

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Behavior MetricsPin a Location