behavior design ams 3 - froukje sleeswijk visser
DESCRIPTION
Presentation of Froukje Sleeswijk Visser. Presented at the 3rd edition of Behavior Design AMS meetup, February 6, 2014, at Info.nl, Amsterdam.TRANSCRIPT
![Page 1: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/1.jpg)
designing for the everyday lives of people
behavior design AMS // Froukje Sleeswijk Visser //
![Page 3: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/3.jpg)
[email protected] www.studiolab.io.tudelft.nl/sleeswijkvisser
![Page 4: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/4.jpg)
contextmapping!(Sleeswijk Visser et al, 2005)
![Page 5: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/5.jpg)
contextmapping
!(Sanders & Stappers, 2008)
![Page 6: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/6.jpg)
rule 1: research in context of everyday life
![Page 7: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/7.jpg)
![Page 8: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/8.jpg)
![Page 9: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/9.jpg)
rule 2: people are experts of their own experiences
![Page 10: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/10.jpg)
![Page 11: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/11.jpg)
rule 3: ask about the past before asking about the future
![Page 12: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/12.jpg)
rule 3: ask about the past before asking about the future
!(Sanders, 2001)
![Page 13: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/13.jpg)
rule 1: research in context of everyday life rule 2: people are experts of their own experiencesrule 3: ask about the past before asking about the future
contextmapping
![Page 14: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/14.jpg)
case Marktplaatsaims: • understand needs, motivations & behaviour of people • in order to better design seamless user experiences !!project initiated by Mobile UX team !
![Page 15: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/15.jpg)
case Marktplaatsaims: • understand needs, motivations & behaviour of people • in order to better design seamless user experiences !!project initiated by Mobile UX team !
![Page 16: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/16.jpg)
![Page 17: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/17.jpg)
recruitment !
![Page 18: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/18.jpg)
![Page 19: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/19.jpg)
sensitizing !
![Page 20: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/20.jpg)
![Page 21: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/21.jpg)
interviews !
![Page 22: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/22.jpg)
interviews !
![Page 23: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/23.jpg)
analysis !
![Page 24: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/24.jpg)
personas !
![Page 25: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/25.jpg)
personas !
![Page 26: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/26.jpg)
customer journeys !
![Page 27: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/27.jpg)
customer journeys !
![Page 28: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/28.jpg)
customer journeys !
![Page 29: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/29.jpg)
principles !
![Page 30: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/30.jpg)
design & build !
![Page 31: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/31.jpg)
design & build & test
![Page 32: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/32.jpg)
contextmapping with Marktplaats
• fruitful combination of qual & quant user research • behaviour insights are based on motivations, not on technologies • research & design & development teams work together in quick cycles
![Page 33: Behavior Design AMS 3 - Froukje Sleeswijk Visser](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54c710464a7959cb538b45bd/html5/thumbnails/33.jpg)
designing for the everyday lives of people
thanks!!