BEGINNING OF YEAR BASHPresented by:

Joseph Bennett John Davidson

Stephen EichlerMamadou Diakite

Luis Garuz

In This Presentation• Introduction of Project

• Background

• Competitors

• Statement of Work• Network Plan &

Critical Path

• Risks Involved

• Resources

Background:

Background:

Rank / Brand U.S Dollars (in Millions) Growth (“11-12)

1. Red Bull $3,182.50 11.10%

2. Monster $1,884.90 12.60%

3. Monster Rehab $409.90 171.80%

4. Rockstar $324.90 11.60%

5. NOS $264.20 6.90%

6. Java Monster $251.20 22.40%

7. Monster Mega $231.70 17.60%

8. AMP Energy $184.00 3.00%

9. Red Bull Total Zero $147.30 N/A

10. Rockstar Sugar Free $144.20 0.50%

15. AMP Boost $64.70 N/A

Top 15 U.S Energy Drinks

Why AMP needs to Start Sponsoring

?

Why AMP needs to Start Sponsoring

?

Statement of Work:Deliverables

Statement of Work:Technical RequirementsLimitsCustomer Review

Statement of Work:Milestones

• Concept approval from Towson University- November 29, 2013!

• Supplies for event, including the concert, skateboarding demo, booths,

music, and other related supplies reserved- March 28, 2014.

• Fill booth reservations by businesses- May 30, 2014.

• Reserve professional skaters for demo- June 27, 2014.

• Fill concert time with local bands- August 1, 2014.

• Pre-event meeting (businesses, bands, employees) - August 15, 2014!

• Event- August 30, 2014!

• Meeting and Reports- September 19, 2014.

Network Diagram

Risk Response Matrix: Weather• EventRain • Response Mitigate by putting up tents and covered walkways• Contingency Plan Handing out rain suits Weather reports • TriggerWeather reports / Thunder storms • Responsibility Project Manager

Risk Response Matrix: Equipment

• Event Music equipment/Lighting • ResponseMitigate by having technicians on standby and backup systems on hand• Contingency Double and triple checking the music equipment and putting necessary cover up in case of inclement weather • Plan Trigger Weather / Fuse Blown Power Outage • Responsibility Electrical malfunction Weather / Technicians

Risk Response Matrix: Resources

• EventBudget shortage• ResponseAvoid by monitoring expenses closely • Contingency Have an extra emergency budget incase of shortage• Plan TriggerOverspending / No record • Responsibility Keeping Project procurement manager

Risk Response Matrix: Food & Drink• EventFood poisoning • Response Food poisoning transfer by having food vendors sign waivers accepting liability over food borne illnesses • Contingency Plan Making sure all food products pass a quality control screening • TriggerImproper preparation / Improper storage• Responsibility Vendors / Guests

Resources:

Resources:

Resource Cost

Staff members: Group A $ 5,760 .00

Staff members: Group B $ 3,840.00

Local Bands ($ 500.00 per band x 10 bands)

$ 5,000.00

Endorsed Celebrity $ 20,000.00

Professional AthleteDale Earnhardt Jr.

$ 20,000.00

Total: $ 54, 600.00

Conclusion:

• Beginning of Year Bash • Reach college students at Towson and

surrounding schools• Market strategy comparable

to Red Bull and Monster

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