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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Rebecca JacobySVP and Chief Information Officer, Cisco

Architecting a New Experience


Cisco Information TechnologyLead Every Move We Make with Networked IT

Unify the Business and Technology Architectureswith Services Oriented Everything

Decision Making Advantage

Business Model Enablement

Globalisation

Leadership

Technology Process CultureVideo

Security

Data Center

Service Playbook

Virtual Desktop Infrastructure

Data/Content

Measure Success

IT Change Mgmt Team

IT Cohorts

Career Workgroup

Virtualization

Communication and Collaboration

Borderless Networks

Systems Management

Eco-system

E

SV

Growth Experience Productivity Time to Capability Replication Flexibility Scale Speed


Services

Sales

Business Development

CSR

Partners

Sales

Government Affairs

Services


IBSG

Partners

Engineering

Government Affairs

Services

Sales


CSR

Partners

Sales

Government Affairs

Services

Business Development IBSG

Partners

Engineering

Government Affairs

INN

OVA

TIO

NO

PERATIO

NA

LEXC

ELLENC

E

Business Architecture

Technology Architecture

NETWORK PLATFORMONE CISCO

TRANSITIONSMarketing

Marketing

Russia 3.0

Virtualization / Data Center

Small Business

Next Gen Countries 2.0

Consumer

(IRIS) RoutersIn Space

Managed Services

Sports / Entertainment

Solutions

Green / Sustainability

Globalisation

AdvancedServices

Next 3.0…Brasil / Saudi

Mobility

Cloud / XaaS

Software / XaaS

China 3.0

Media Solutions

Command / ControlCouncils, Boards, WGs

India 3.0

Safety / Security

VirtualHealthcare

Advertising

Cisco 3.0

Collaboration

Smart Grid

Video

Virtual Education

Mexico 3.0Connected

CommunitiesSmart+

CorporateCommunicationsCorporate

Communications


Global Ecosystem

Technology ArchitectureEverything as a Service

SecurityVirtualization

Large Scale ServicesCollaboration/VideoValue Accounting

Value PropositionOffer

Revenue/MarginCompetitive Strategy

Run the BusinessProcess, Policy and Systems

OrganizationAccountability

Work DistributionDecision Making

Replication | Flexibility | Speed | Scale

30-50Adjacencies

Dynamic Network Organization

Business Architecture


PractitionerConsumer

Limited BudgetLimited SMEs Unlimited Risk

Legacy Skills and Technology

Limited ChoiceLimited ResponsibilityOutdated Experience

Wasted Time Limited Help

Today’s Enterprise Experience


Think Again

“ ”We can't solve problems by using the same kind of thinking we used when we created them.


Limited BudgetLimited SMEs Unlimited Risk

Legacy Skills and Technology

Limited ChoiceLimited ResponsibilityOutdated Experience

Wasted Time Limited Help

The Necessary FuturePractitionerConsumer

Strategic PartnerLeveraged Technology Assets

Leveraged SMEsSelf Service Provisioning

Uninterrupted Sleep

Business ValueRational Choice

Personalized ExperienceShared Risk

Global Access to People and Information


Expands user CHOICE. Doubled Mac population to 10,000 in one year. Self support allows for expanded offering without expanding cost

Macs

Macs

Technology Signposts of the Enterprise Consumer Experience


Mobile Mail Essentials

Provides "always on" access to basic functionality: corporate email, contacts and calendar, on various mobile platforms

Macs




Web Browser Strategy

Establish a design and application certification which delivers a choice of web browsers improving web browser experiences


Web Browser Strategy

Macs



AnyConnect

Simple VPN connectivity that goes across multiple devices from laptops to mobile devices


Web Browser StrategyAnyConnect

Macs



Security Strategy

Security moves from “lock down" to “secure information sharing”

Allows access to applications safely and securely, regardless of location or device


Security Strategy


Macs



Vision: Enabling Pervasive Security for the Connected Organization

Security


Secure Information Sharing

Social Networking and Business Collaboration

Cloud-Based Infrastructure and Services

VirtualizationProliferation of Network-Connected Devices

Three Trends: Virtualization, Componentization, Externalization

Simplify Security for the User, Business, and Operations

Design and Defend for

UnpredictableThreats

Enable Business

Speed and Agility

Protect Intellectual Property

Practitioner ViewSecurity Imperatives

Consumer ViewBusiness Imperatives

Maintain Regulatory Compliance and Manage

Risk Well

Identity ManagementServices Management

Data GovernanceMaintain

Regulatory Compliance and Manage

Risk Well

VXI /Platform Virtualization

Disassociates the operating system from the physical device. Allows users to access a virtual instance of a "Cisco desktop" securely from their laptop or workstation.


Security Strategy


Macs

VXI/Platform Virtualization



Practitioner View

Cisco’s Journey to the Cloud

Location Freedom

HW Freedom

Provisioning Freedom

Business ProcessFreedom

Unified Fabric

Unified Computing

Enterprise-Class Clouds

Data Center Networking

Inter-Cloud

Consolidation Virtualization Automation Utility Market

Consumer View

Collaboration

New collaborative experiences for clients to accelerate growth, innovation, and create sustainable productivity.

Collaboration is the ULTIMATE Client view of the cloud provisioning the connection between people, information and communities


Security Strategy


Macs


Collaboration



Social Tagging

People, communities,

information

Personal Dashboard

Micro-blogging

Content Management

Advanced Search

Community team space

Video: Cisco Show and Share

Directory Profile

Applications and Services

Integrated Workforce Experience Powered by Cisco Quad

Click to call, IM, meet, email

Blogs, wikis, forums

Integrated Cisco UC and Presence



Security Strategy


Application Virtualization

Applications are associated with the user based on their eligibility allowing delivery and access of applications upon login to the network regardless of device

Macs


Collaboration




Price Rules Engine

Config. Engine

Software Orders Processing

License Mgmt

Customer Data, Item, Identity

Software Subscriptions & Renewals

Partner Engagement Partner EngagementSoftware Licensing,

DeliverySales Comp

Periodic BillingLegal EntitiesPricing

Security

Teradata

Data Center BZB

Network

GeographiesGo to Market

Partner

Offers Markets Relationships Resources

Support Functions

Product Dev. & Marketing

Fulfillment Sales & Customer Care

Strategy and Planning

Bundling

Sales Process (CRM)

Order Mgmt (ERP)

Supply Chain Service (ERP) eDelivery

CAPABIL

ITIE

SCO

NSUM

ER V

IEW

REQ

UIR

EM

EN

TS

PRACTIT

ION

ER V

IEW

Business

Operations

Systems

Technology

Blueprint for Leveraging Applications

Source: Proact Business Transformation, Inc.


Blueprint to Pervasive PracticeValue Accounting

Business Alignment and Planning

$2,184Solution DesignBusiness

Operations

Systems

Technology

8%

ePMO

$332

1%

Portfolio and

Strategy Planning

Capacity Planning

Operations Management

BIDS Strategy and Planning

Identity Services Master Data Services BI Services

$260

$8714%

Data Stores, Platforms, and Architecture

$4,107 Repositories54% Architecture Data Hosting

Data Quality & Governance

Enterprise Domain Expertise

Acquisition Integration

$10,866

Identity Management

Access Management

Delegated Administration

Provision Access

$3,156

$59 18%

Customer InfoManagement

Product Lifecycle Management

$1,745

$3,346

$523 15%

Business Intelligence Solutions

Integration Solutions

$231

Legend

Strategies

Business Capabilities

Operational Functionality

Total

$6,763

$5,892

$15,025

24%

21%

54%

$27,680

CAPABIL

ITIE

SCO

NSUM

ER V

IEW

REQ

UIR

EM

EN

TS

PRACTIT

ION

ER V

IEW

Source: Proact Business Transformation, Inc.


Service Health Dashboard

Master Data Services

Cost

Customer Info Mgmt

Metric Cost Status

Total Cost $2,020K (RTB)Total Queries 42.2mCost/Query $0.05

Speed of Delivery

Metric Goal Status

Time to Capability 120Time to Provision 30

Actual

135105

Quality

Reuse

Metric Actual Status

Subscribers 57 Resiliency

Metric Goal Status

Detection 10 Min.Recovery 4.0 Hrs.

Actual

100%4.6 Hrs.

Metric Goal Status

Availability 100%Performance Variable

Actual

99.8%87.57%

Subscriptions 201Utilization (Actual/Plan) 99.8%


Security Strategy


Pervasive Video

Enterprise information transformed into personalized insight on any device, anywhere, anytime

Video is the knowledge platform and the communications platform of the future

Macs


Collaboration


Pervasive Video



The Knowledge Platform

Unstructured Data

Community

DATA SERVICES VIDEO

DATA DATA DATA

Me

Structured Data

We


The Communication Platform

1 to1

1 to Many

Many to Many

MultipurposeTelePresence

Personal TelePresence

Desktop Video (Movi)

Tiers Service Offering

Immersive TelePresence1-Screen

Cisco Video Ready Network

IP Phone with Video(RT Phone)



Removing Obstacles of Video DeploymentPay for Value | Policy and Management | Cloud Storage


Tiered Video Communications OfferingPay for Value

1 to1

1 to Many

Many to Many

MultipurposeTelePresence

Personal TelePresence

Desktop Video (Movi)

Tiers Service Offering


Cisco Video Ready Network

IP Phone with Video(RT Phone)


5.7 BW units

3.1 BW units

.27 BW units

.27 BW unit

15.5 BW units

.047 BW unit

Video Service Monthly Recurring Cost


Con

sum

er V

iew

Video Policy and ManagementP

ract

ition

er V

iew

User experience feedback Value over investment

Adoption and utilization metrics

Role-based entitlement Service-based costing Operations metrics

Encrypted communication Access control

Auto-answer policy

Content accessibility and availability

Lifecycle management

Common and entitled storage policy

Bandwidth utilization QoS/call admission control End-to-end monitoring

Business Value

Network Management

Storage

Security

Policies and Processes

Value Strategy, User Experience, Cost (ROI)

Bandwidth Management, Product Capacity Management, Video Service Provider, Call Management, Network Monitoring

Enterprise Content Management, Records Management

Network Security, Information Security

Entitlement, Adoption, Communication, Deployment, Provisioning, Support

Value

Capacity

Simplicity

Interoperability

Time to Market

Availability

Globalization

Scalability

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/imgres


Consumer View

New Business Pressures

Practitioner View

Operational Challenges

Energy Consumption Asset Utilization

Video Communications Collaborative Applications Global AccessVideo Content

Information Lifecycle Management

Funding

Cloud Storage


Unique Value of Video

Executive Messaging

Product Demonstrations

Learningand Tutorials

HR Training

Community Involvement

Meeting Recordings

Company Meetings

Results

ChoiceSatisfaction with IT improved 75%DesktopTotal Cost of Ownership is equal or lessWeb BrowserIT Case Reduction Resulting in Cost Savings of $400 KPlatform VirtualizationAcquisitions: 90 day ramp up decreases to 5 daysProvisioning decreases from 8 weeks to 15 minsCollaboration$1.052B in Net Benefits From up From $691MVirtual Events1/3-1/10 Cost – 5-10X Reach

Macs



Security Strategy


Collaboration


Pervasive Video

Business Benefits from the Enterprise Consumer Experience


Services Everything

Practitioner View

Consumer View

Communication ServicesCommunity ServiceLearning ServicesBusiness Process ServiceData Services

QA ServicesRelease Management ServiceVendor Management ServiceOperations Services

Large Scale Applications ServicesConnection Services

Infrastructure ServicesData Center Services


ULTIMATE EXPERIENCE: Strategic Business Value

Flexibility

Scale

Speed

Replication

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