befi dec 3 product yoran
TRANSCRIPT
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ProductandService
Development
GabrielYoran
Co-FounderofSteganosandaka-aki
Montag, 6. Dezember 2010
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Asweknow,
Thereareknownknowns.Therearethingsweknowweknow.
Wealsoknow
Thereareknownunknowns.
ThatistosayWeknowtherearesomethings
Wedonotknow.
Buttherearealsounknownunknowns,
Theoneswedon'tknow
Wedon'tknow.
DonaldRumsfeld
Montag, 6. Dezember 2010
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Fromideatoproduct
Montag, 6. Dezember 2010
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The„democraHc“approach
Montag, 6. Dezember 2010
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„Let‘smakehidinginformaHonso
simplegrandmacoulddoit“
privacysoware3+millionusers
Montag, 6. Dezember 2010
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ThesystemaHcapproach
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„IsthereanythingonmyPCthat
mademoresenseonthemobile?“
locaHonbasedsocialnetwork700,000members
Montag, 6. Dezember 2010
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Butismyideagood?
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It‘snotgreatideasthatmake
greatentrepreneurs.
It‘sendurance.
Montag, 6. Dezember 2010
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Buthowdoyouendure?
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„ThebestreasontostartanorganizaHon
istomakemeaning.Meaningisnotaboutmoney,fameorpower.Instead,
meaningisaboutmakingtheworlda
beUerplace,increasingthequalityoflife,righHngawrongandprevenHng
goodfromending.“
GuyKawasaki
Montag, 6. Dezember 2010
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Evenifyoufail,atleastyou
faileddoingtherightthing.
Montag, 6. Dezember 2010
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Designingyour
product
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Firstversionin1997:
Couldonlyhide1fileataHme!
Nofolders,noharddisks,no
nothing.
Montag, 6. Dezember 2010
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Thepeoplenearby.
Inalist-nomaps.
Onlyonephotoperuser.
Montag, 6. Dezember 2010
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Inthelightofanimminent
encrypHonban:„EncrypHonisjustnotenough,
hide
yourdata“James-Bond-likeX
Montag, 6. Dezember 2010
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„seyourmobiletofindnewfriends“
Showsexypeoplediscoveringother
sexypeopleontheirmobile
Montag, 6. Dezember 2010
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ThinkaboutretenHon.
serscomeforareason.Buttheymightstay
foranotherone.
Montag, 6. Dezember 2010
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serscamebecausetheywanted
tohidedatainplainsight.
sersstaybecauseofharddisk
encryp<on&anonymoussurfing.
Montag, 6. Dezember 2010
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serscamebecausetheywantedtomeetnewpeople.
sersstaybecausetheywanttostay
incontactwith(new)friends.
Montag, 6. Dezember 2010
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Thinkofsaleschannelswhen
designingyourproduct
Whatdoyourresellers
need?
Montag, 6. Dezember 2010
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Gengyour
productdone
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Getyourselfagood
technicalcofounder
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Concept->Development
Thinkitthrough.
Thenremove.
Montag, 6. Dezember 2010
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Remove.Remove.Remove.
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Youmighthaveaperfect
product.
Ifyousurvive.
Montag, 6. Dezember 2010
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Imagingabuilding
withperfectstaHcs
(themoment
everything‘sdone).Butnotduringthe
buildingprocess.Washingtonuskys
Stadiumcollapse1987
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YouhavenoIdeaofyourcustomers.
AndtheyareNOTalwaysright.
Sogetyourproductout!
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MoreHps:
DoA/BtestsTalktothedevelopers
Mul<plytheires<ma<onsx2.5Defineyourproductcategory
Don‘tannoyyourusers
Remove.Remove.Remove.
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Meaning
Simplicity
Speed
Endurance
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Thanks!
[email protected]:GabrielBerlin
aka-aki:gabriel.yoran
Montag, 6. Dezember 2010