Page 1

Beer Labelling ’How-To’ Guide

This 'How-To' Guide is not intended to operate as a substitute for the vendor ensuring compliance with all statutory and regulatory product safety, compositional and labelling requirements. By providing this guide, Pinnacle Liquor does not release the vendor from their obligations to comply in all respects with all statutory requirements.

Please refer to the example labelling contained in this guide which demonstrate the mandatory labelling requirements in Australia.

The source for most of this information is the Australia New Zealand Food Standards Code.

Food Standards Codewww.foodstandards.gov.au

The standards in this code are legislative instruments under the Legislative Instruments Act 2003

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Beer Labelling ’How-To’ Guide

SINGLE UNITFRONT OF PACK LABELLING REQUIREMENTS1 Brand Name (MANDATORY)

2 Product Description (MANDATORY)

3 Volume Statement (MANDATORY)The volume statement must be present on the front label and be in the same direction as the branding. The unit of measure must be represented in mL, cL or L. The text height of the volume statement is dependent upon the package height. Refer to the Table 1.1 below for text size requirements.

4 Alcohol Content (OPTIONAL)This can be stated on the front or back label (or both). The wording is not prescribed.

OTHER LABELLING REQUIREMENTS5 Volume Statement (MANDATORY)

The volume statement may also appear on the back or neck label and is recommended to appear in a single field of vision with the alcohol content statement as well as the standard drinks statement. The unit of measure must be represented in mL, cL or L.

6 Alcohol Content (MANDATORY)This can be stated on the front or back label (or both). The wording is not prescribed.

7 Standard Drinks labelling (MANDATORY)

It is mandatory to declare the number of standard drinks a beer contains. This can be in the form of a statement "CONTAINS APPROXIMATELY X.X STANDARD DRINKS" or the standard drinks beer glass symbol. This symbol has a minimum height requirement of 14 mm and must have a 3mm clear zone).

8 Country of Origin (MANDATORY)This claim must meet Australian Consumer Law as well as the Food Standards Code requirements, a PDF of these requirements can be read at:

Australian Competition & Consumer Commission http://www.accc.gov.au/publications/country-of-origin-claims

Australia New Zealand Food Standards Codehttp://www.comlaw.gov.au/Details/F2013L00051

NOTE: The country of origin statement claimed on the label shall match what is claimed on the multi-pack and the carton.

9 Importers company name and address details (MANDATORY)

IMPORTED BY: PINNACLE LIQUOR,LEVEL 1, 26 WATERLOO STREET,SURRY HILLS NSW 2010 AUSTRALIA

10 10c Refund Statement (MANDATORY)

It is a requirement in the state of South Australia and/or the Northern Territory that the individual beverage container display the 10c refund statement:

The numeric "10" must have a minimum text height of 3mm and the smallest letter in the wording must be a minimum text height of 1.5mm.A minimum 3mm "free space" boundary around the refund marking is recommended.

11 Best Before Date (MANDATORY)The label on a Beer must include its best-before date (unless the best-before date of the food is two years or more). The best-before date must use the words ‘Best Before’ accompanied by the date or a reference to where the date is located in the label. The form of date is prescribed, examples of acceptable date formats are:23 12 201223 Dec 2012Dec 23 2012Dec 2012 (only for products with > 3 months shelf-life)12 2012 (only for products with > 3 months shelf-life)

12 Lot Code (MANDATORY)Lot identification shall appear on packaging to identify the production source and time and is a critical factor in the event of product recall.Lot identification shall detail, in a clearly identifiable form, the premises where the food was packed or prepared, and the lot of the food in question. Where a manufacturer has multiple production lines, or uses a limited production line for multiple food preparations, the best-before dates are not considered to indicate lot identification.

13 Barcode (PINNACLE LIQUOR REQUIREMENT)

It is a Pinnacle Liquor requirement to have all EAN-13 barcodes meet with the minimum GS1 standards listed below:• 80% magnification• Adequate light margins either sides of the bars• Truncation not acceptableFor a full explanation of barcode requirements please click on this link:

Packaging & barcode specificationswww.wowlink.com.au

14 DRINKWISE Logo (PINNACLE LIQUOR REQUIREMENT ON PINNACLE OWNED BRANDS)

Pinnacle Liquor has partnered with DRINKWISE Australia to promote healthier drinking habits. Although it is not mandatory to have an icon displayed on a label, it is preferred to have it included if space permits. For full instructions on how to use the DRINKWISE icons visit the link below:

DRINKWISEwww.drinkwise.org.au

15 Recycle Logo (PINNACLE LIQUOR REQUIREMENT ON PINNACLE OWNED BRANDS)

If the container is made of recyclable materials, for example glass or aluminium, the labelling must display a recycle symbol.

NOTES: IMPORTERS LABEL – Must be discussed with Pinnacle Buying Team.If you are unable to add the mandatory requirements onto your current artwork, the missing information may be applied onto the single unit in the form of an ‘IMPORTERS LABEL’. It is your responsibility to ensure this ‘IMPORTERS LABEL’, when applied onto the single unit, does not cover the best before date & lot code markings as well as any other mandatory information.

BREW

ED AN

D BOT

TLED

IN AU

STRA

LIA

FOR P

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P PTY

LTD

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6 WAT

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SURR

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EFUN

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SA/

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LECT

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F PU

RCHA

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T BE

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SEE

BOT

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4.8

BREWED IN WESTERN AUSTRALIA

4.8% ALC/VOL

Stan

dard

Drin

ks

MINIMUM HEIGHT 5.5mm

MINIMUM HEIGHT 8mm

MINIMUM HEIGHT 8mm

MINIMUM HEIGHT 8mm

MINIMUM TEXT HEIGHT 3.0mm

MINIMUM TEXT HEIGHT 1.5mm

MINIMUM HEIGHT 14mm

REFUND AT SA/NT COLLECTION DEPOTSIN STATE/TERRITORY OF PURCHASE.10c

Volume statement text height requirements

Table 1.1

MAXIMUM DIMENSIONS OF PRODUCT MINIMUM CHARACTER HEIGHT

120mm or under 2.0mm

Over 120mm but not over 230mm 2.5mm

Over 230mm but not over 360mm 3.3mm

Over 360mm 4.8mm

Standard Drinks FormulaTo calculate the Australian standard drinks, please use the following formula:

Volumeof container

(LITRES)

% Alcoholby volume

(mL/100mL)

0.789(SPECIFIC GRAVITY

OF ETHANOL)

StandardDrinks

0.7894.8(% ALC/VOL)

0.33(LITRES)

1.24*STANDARD

DRINKS

X X =

For example: A 330mL bottle of beer at 4.6% Alc/Vol is calculated as:

X X =

*This would round down to 1.2 Standard Drinks.

Table 2.1

11 BEST BEFORE

1 BRAND NAME

2 PRODUCT DESCRIPTION

4 ALCOHOL CONTENT

8 COUNTRY OF ORIGIN STATEMENT

14 DRINKWISE LOGO

13 BARCODE

10 REFUND STATEMENT

15 RECYCLE LOGO

7 STANDARD DRINKS

5 VOLUME STATEMENT

3 VOLUME STATEMENT

8 COUNTRY OF ORIGIN

9 IMPORTERS COMPANYNAME AND

ADDRESS DETAILS

6 ALCOHOL CONTENT

Labelling Examples

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Beer Labelling ’How-To’ Guide

MULTI-PACKS1 Brand Name (MANDATORY)

2 Product Description (MANDATORY)

3 Quantity in Multi-Pack x Volume of Product (MANDATORY)

The volume statement must be present on the front display face of the multi-pack. The unit of measure must be represented in mL, cL or L.For example: 6 x 330mLThe text height of the volume statement is dependent upon the package height. Refer to the Table 3.1 below for text size requirements.

4 Alcohol Content (MANDATORY)

5 Standard Drinks labelling (MANDATORY)

It is mandatory to declare the number of standard drinks a beer contains. This can be in the form of a statement "EACH BOTTLE CONTAINS APPROXIMATELY X.X STANDARD DRINKS" or the standard drinks beer glass symbol with the multi-pack quantity preceding it, for example: 6 x “the beer glass symbol with correct number inserted. This symbol has a minimum height requirement of 14 mm and must have a 3mm clear zone).

6 Country of Origin (MANDATORY)This claim must meet Australian Consumer Law as well as the Food Standards Code requirements, a PDF of these requirements can be read at:

Australian Competition & Consumer Commission http://www.accc.gov.au/publications/country-of-origin-claims

Australia New Zealand Food Standards Codehttp://www.comlaw.gov.au/Details/F2013L00051

NOTE: The country of origin statement claimed on the multi-pack shall match what is claimed on the single unit labelling and the carton.

7 Importers company name and address details (MANDATORY)

IMPORTED BY: PINNACLE LIQUOR,LEVEL 1, 26 WATERLOO STREET,SURRY HILLS NSW 2010 AUSTRALIA

8 Best Before Date (MANDATORY)A best-before date must be clearly visible to the consumer when beer is sold in a mult-pack.The multi-pack must display its best-before date (unless the best-before date of the food is two years or more). The best-before date must use the words ‘Best Before’ accompanied by the date or a reference to where the date is located in the label. The form of date is prescribed, examples of acceptable date formats are:23 12 201223 Dec 2012Dec 23 2012Dec 2012 (only for products with > 3 months shelf-life)12 2012 (only for products with > 3 months shelf-life)

9 Lot Code (MANDATORY)Lot identification shall appear on packaging to identify the production source and time and is a critical factor in the event of product recall.

Lot identification shall detail, in a clearly identifiable form, the premises where the food was packed or prepared, and the lot of the food in question. Where a manufacturer has multiple production lines, or uses a limited production line for multiple food preparations, the best-before dates are not considered to indicate lot identification.

10 Barcode (PINNACLE LIQUOR REQUIREMENT)

It is a Pinnacle Liquor requirement to have all EAN-13 barcodes meet with the minimum GS1 standards listed below:• 80% magnification• Adequate light margins either sides of the bars• Truncation not acceptableFor a full explanation of barcode requirements please click on this link:

Packaging & barcode specificationswww.wowlink.com.au

11 DRINKWISE Logo (PINNACLE LIQUOR REQUIREMENT ON PINNACLE OWNED BRANDS)

Pinnacle Liquor has partnered with DRINKWISE Australia to promote healthier drinking habits. Although it is not mandatory to have an icon displayed on a label, it is preferred to have it included if space permits. For full instructions on how to use the DRINKWISE icons visit the link below:

DRINKWISEwww.drinkwise.org.au

12 Recycle Logo (PINNACLE LIQUOR REQUIREMENT ON PINNACLE OWNED BRANDS)

If the multi-pack is made of recyclable materials, for example cardboard, the labelling must display a recycle symbol.

NOTES: IMPORTERS LABEL – Must be discussed with Pinnacle Buying Team.If you are unable to add the mandatory requirements onto your current artwork, the missing information may be applied onto the multi-pack in the form of an ‘IMPORTERS LABEL’. It is your responsibility to ensure this ‘IMPORTERS LABEL’, when applied onto the single unit, does not cover the best before date & lot code markings as well as any other mandatory information.

MINIMUM HEIGHT 5.5mm

MINIMUM HEIGHT 8mm

MINIMUM HEIGHT 8mm

MINIMUM HEIGHT 8mm

MINIMUM HEIGHT 14mm

6 x

Volume statement text height requirements

Table 3.1

MAXIMUM DIMENSIONS OF PRODUCT MINIMUM CHARACTER HEIGHT

120mm or under 2.0mm

Over 120mm but not over 230mm 2.5mm

Over 230mm but not over 360mm 3.3mm

Over 360mm 4.8mm

6 COUNTRY OF ORIGIN7 IMPORTERS COMPANYNAME AND ADDRESSDETAILS

1 BRAND NAME

2 PRODUCT DESCRIPTION

4 ALCOHOL CONTENT

12 RECYCLE LOGO 11 DRINKWISE LOGO

5 STANDARD DRINKS

3 VOLUME STATEMENT

10 BARCODE

Multi-Pack Example

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Beer Labelling ’How-To’ Guide

PRINTED CARTONAll mandatory information shall be displayed on the outer carton.

1 Brand Name (MANDATORY)

2 Product Description (MANDATORY)

3 Quantity of Multi-Packs x Quantity in Multi-Packs x Volume of Product (MANDATORY)

The unit of measure must be represented in mL, cL or L.For example: 4 x 6 x 330mLThe text height of the smallest character must be a minimum text height of 5mm.

4 Alcohol Content (MANDATORY)

5 Standard Drinks labelling (MANDATORY)

It is mandatory to declare the number of standard drinks a beer contains. This can be in the form of a statement "EACH BOTTLE CONTAINS APPROXIMATELY X.X STANDARD DRINKS" or the standard drinks beer glass symbol with the multi-pack quantity preceding it, for example: 24 x “the beer glass symbol with correct number inserted. This symbol has a minimum height requirement of 14 mm and must have a 3mm clear zone).

NOTE: Products containing more that 10 standard drinks should be rounded to the nearest whole number. Products containing less than 10 standard drinks must be rounded to 1 decimal place.

6 Country of Origin (MANDATORY)This claim must meet Australian Consumer Law as well as the Food Standards Code requirements, a PDF of these requirements can be read at:

Australian Competition & Consumer Commission http://www.accc.gov.au/publications/country-of-origin-claims

Australia New Zealand Food Standards Codehttp://www.comlaw.gov.au/Details/F2013L00051

NOTE: The country of origin statement claimed on the carton shall match what is claimed on the single unit labelling and the multi-pack.

7 Importers company name and address details (MANDATORY)

IMPORTED BY: PINNACLE LIQUOR,LEVEL 1, 26 WATERLOO STREET,SURRY HILLS NSW 2010 AUSTRALIA

8 Best Before Date (MANDATORY)A best-before date must be clearly visible to the consumer when beer is sold in a carton.The printed carton must display its best-before date (unless the best-before date of the food is two years or more). The best-before date must use the words ‘Best Before’ accompanied by the date or a reference to where the date is located in the label. The form of date is prescribed, examples of acceptable date formats are:23 12 201223 Dec 2012Dec 23 2012Dec 2012 (only for products with > 3 months shelf-life)12 2012 (only for products with > 3 months shelf-life)

9 Lot Code (MANDATORY)Lot identification shall appear on packaging to identify the production source and time and is a critical factor in the event of product recall.Lot identification shall detail, in a clearly identifiable form, the premises where the food was packed or prepared, and the lot of the food in question. Where a manufacturer has multiple production lines, or uses a limited production line for multiple food preparations, the best-before dates are not considered to indicate lot identification.

10 Barcode (PINNACLE LIQUOR REQUIREMENT)

We are able to scan the following symbologies in our supply chain - ITF-14, GS1-128 or EAN-13 barcodes BUT only EAN-13 barcodes will allow case sales in all our retail outlets.

EAN-13The magnification range for an EAN-13 is 150% to 200%, however we recommend 200% for all outer cartons.For a full explanation of barcode requirements please click on this link:

Packaging & barcode specificationswww.wowlink.com.au

11 DRINKWISE Logo (PINNACLE LIQUOR REQUIREMENT ON PINNACLE OWNED BRANDS)

Pinnacle Liquor has partnered with DRINKWISE Australia to promote healthier drinking habits. Although it is not mandatory to have an icon displayed on a label, it is preferred to have it included if space permits. For full instructions on how to use the DRINKWISE icons visit the link below:

DRINKWISEwww.drinkwise.org.au

12 Recycle Logo (PINNACLE LIQUOR REQUIREMENT ON PINNACLE OWNED BRANDS)

If the carton is made of recyclable materials, for example cardboard, the labelling must display a recycle symbol.

13 Gross Weight of carton (PINNACLE LIQUOR REQUIREMENT)

(a) Safety: The Gross Weight is required to be displayed on two adjacent sides of the carton.

(b) If the Gross Weight of the carton exceeds 10kg a CAUTION LIFT symbol must be displayed on all carton sides.

NOTE: If the gross weight exceeds 16kg, a risk assessment will need to be conducted prior to the product being accepted into our Distribution Centres.

MINIMUM HEIGHT 5.5mm

MINIMUM HEIGHT 8mm

MINIMUM HEIGHT 8mm

MINIMUM HEIGHT 8mm

MINIMUM HEIGHT 14mm

24 x

6 COUNTRY OF ORIGIN7 IMPORTERS COMPANYNAME AND ADDRESSDETAILS

12 RECYCLE LOGO5 STANDARD DRINKS

4 ALCOHOL CONTENT

13 GROSS WEIGHT &CAUTION LIFT SYMBOL

11 DRINKWISE LOGO

10 BARCODE

3 VOLUME STATEMENT2 PRODUCT DESCRIPTION

1 BRAND NAME

Printed Carton Example

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Beer Labelling ’How-To’ Guide

CARTON LABEL1 Brand Name (MANDATORY)

2 Product Description (MANDATORY)

3 Quantity of Multi-Packs x Quantity in Multi-Packs x Volume of Product (MANDATORY)

The unit of measure must be represented in mL, cL or L.For example: 4 x 6 x 330mLThe text height of the smallest character must be a minimum text height of 5mm.

4 Alcohol Content (MANDATORY)

5 Standard Drinks labelling (MANDATORY)

It is mandatory to declare the number of standard drinks a beer contains. This can be in the form of a statement "EACH BOTTLE CONTAINS APPROXIMATELY X.X STANDARD DRINKS" or the standard drinks beer glass symbol with the multi-pack quantity preceding it, for example: 24 x “the beer glass symbol with correct number inserted. This symbol has a minimum height requirement of 14 mm and must have a 3mm clear zone).

NOTE: Products containing more that 10 standard drinks should be rounded to the nearest whole number. Products containing less than 10 standard drinks must be rounded to 1 decimal place.

6 Country of Origin (MANDATORY)This claim must meet Australian Consumer Law as well as the Food Standards Code requirements, a PDF of these requirements can be read at:

Australian Competition & Consumer Commission http://www.accc.gov.au/publications/country-of-origin-claims

Australia New Zealand Food Standards Codehttp://www.comlaw.gov.au/Details/F2013L00051

NOTE: The country of origin statement claimed on the carton sticker shall match what is claimed on the single unit labelling and the multi-pack contained in the carton.

7 Importers company name and address details (MANDATORY)

IMPORTED BY: PINNACLE LIQUOR,LEVEL 1, 26 WATERLOO STREET,SURRY HILLS NSW 2010 AUSTRALIA

8 Best Before Date (MANDATORY)A best-before date must be clearly visible to the consumer when beer is sold in a carton.The printed carton must display its best-before date (unless the best-before date of the food is two years or more). The best-before date must use the words ‘Best Before’ accompanied by the date or a reference to where the date is located in the label. The form of date is prescribed, examples of acceptable date formats are:23 12 201223 Dec 2012Dec 23 2012Dec 2012 (only for products with > 3 months shelf-life)12 2012 (only for products with > 3 months shelf-life)

9 Lot Code (MANDATORY)Lot identification shall appear on packaging to identify the production source and time and is a critical factor in the event of product recall.Lot identification shall detail, in a clearly identifiable form, the premises where the food was packed or prepared, and the lot of the food in question. Where a manufacturer has multiple production lines, or uses a limited production line for multiple food preparations, the best-before dates are not considered to indicate lot identification.

10 Barcode (PINNACLE LIQUOR REQUIREMENT)

We are able to scan the following symbologies in our supply chain - ITF-14, GS1-128 or EAN-13 barcodes BUT only EAN-13 barcodes will allow case sales in all our retail outlets.

EAN-13The magnification range for an EAN-13 is 150% to 200%, we recommend 150% for all carton labels.For a full explanation of barcode requirements please click on this link:

Packaging & barcode specificationswww.wowlink.com.au

11 Recycle Logo (PINNACLE LIQUOR REQUIREMENT ON PINNACLE OWNED BRANDS)

If the carton is made of recyclable materials, for example cardboard, the labelling must display a recycle symbol.

12 Gross Weight of carton (PINNACLE LIQUOR REQUIREMENT)

(a) Safety: The Gross Weight is required to be displayed on two adjacent sides of the carton.

(b) If the Gross Weight of the carton exceeds 10kg a CAUTION LIFT symbol must be displayed on all carton sides.

NOTE: If the gross weight exceeds 16kg, a risk assessment will need to be conducted prior to the product being accepted into our Distribution Centres.

A "Print and Apply" label can be used on existing cartons to display missing mandatory information.

The label will need to be on a minimum of two adjacent vertical sides to proceed through our supply chain.

Carton Label Example

MINIMUM HEIGHT 14mm

24 xOR

DRY DOCKPREMIUM LAGER

4 x 6 x 330mL

4.8% ALC/VOL

Each bottle contains approx. 1.2 Standard Drinks

Brewed and bottled in XXXXXXX

Imported by Pinnacle Liquor,Level 1, 26 Waterloo Street,Surry Hills NSW 2010 Australia

Best Before DD/MM/YYYY

Lot Code: 31032010EC

Gross Weight: 13.5 kg

BARCODEMAGNIFICATION

150%

1 BRAND NAME

3 VOLUME STATEMENT

5 STANDARD DRINKS

7 IMPORTERS COMPANYNAME AND ADDRESSDETAILS

12a GROSS WEIGHT

12b CAUTION LIFT SYMBOL

8 BEST BEFORE DATE

9 LOT CODE

10 BARCODE

11 RECYCLE SYMBOL

2 PRODUCT DESCRIPTION

4 ALCOHOL CONTENT

6 COUNTRY OF ORIGIN