beeline tv smorgonsky
Post on 21-Oct-2014
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![Page 1: Beeline tv smorgonsky](https://reader034.vdocuments.mx/reader034/viewer/2022051322/54465023afaf9f55178b461d/html5/thumbnails/1.jpg)
Beeline TV evolution from “Time shift”
concept to Cloud and Social TV concept
Anatoly Anatoly SmorgonskySmorgonsky
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Beeline TV in VimpelCom business
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Beeline TV in FTTB business
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Beeline TV Awareness in Internet Base
Common promo campaigns give greater awareness growth for less money
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Beeline TV platform and billing
• Unified IPTV/OTT Platform for broadcasting
• All services in one billing account
IPTV Platform and billingBeeline
TV
Beeline TV
Beeline TV
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Main facts about Beeline TV
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•Best TV menu on market•Applications
Yandex‐traffic, Yandex ‐
weather, Ru‐tube,
Twitter, SVOD•Social networks
•Best premiers
from Disney,
WB, Sony•More than 500 movies are
available•10% in HD
Channels Video on Demand
Applications
•191
channel incl.
23 HD•The biggest base package
100 channels•The biggest HD package•HD channels are included in base package
What we have on Beeline TV
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Beeline TV in FTTB business
Beeline TV Subs (thous.) and Penetration in FTTB (%) Beeline TV Avg. Sales (2011, Total Russia)
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Beeline TV additional service usage
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All cities were launched in September 2010, except Moscow and
Saint Petersburg
In many cities Penetration of IPTV in FTTB base is 40% +
Beeline TV Penetration in FTTB base
Regions Penetr. Kemerovo 67%
Tomsk 56%Kursk 55%Omsk 54%
Voronezh 53%Krasnodar 52%
Krasnoyarsk 52%Kaliningrad 50%Astrakhan 48%
Lipetsk 48%Volgograd 46%Stavropol 46%Samara 45%Kaluga 43%Tula 42%Perm 41%Tver 40%
Kazan 39%Ekaterinburg 39%
Orel 38%Ufa 36%
Rostov‐na‐Donu 34%Bryansk 33%Saratov 32%
Ulyanovsk 32%Togliatti 32%
Smolensk 32%Kostroma 31%Yaroslavl 29%
N/Novgorod 26%Ivanovo 25%
Moscow Region 22%St.‐Peterburg 19%
Tyumen 11%Total Russia 31%
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Beeline TV, IPTV Market Share
IKS Consulting data
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Beeline TV ARPU Growth
42%
69%
0%
10%
20%
30%
40%
50%
60%
70%
80%
2011 2012
Regions ARPU and Service Margin Total
ARPU Service Margin
56%
77%
0%
20%
40%
60%
80%
100%
2011 2012
Moscow ARPU and Service Margin Total
ARPU Service Margin
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Main barriers and new growth opportunities for Beeline TV
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Beeline TV main barriers
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Beeline TV main growth points
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Beeline TV – is Social TV
iPhone iPad
Subscriber involved in TV watching process and gives feedbackTV now depends on subscribers opinion and goes more interactive in deed
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Beeline TV – is Social TV
• Time shift with Smartphone and Tablet PC (e.g. put TV Show on record
with iPhone remotely)
• Place shift with PC, Smartphone and Tablet PC (e.g. subscriber starts to
watch TV Show on TV and continues on PC)
• Twitter and Facebook integration in TV
• Subscribers can “Like”
TV shows and
discuss it in news feed
• Recommendation engine on TV screen
• Additional info on TV screens about TV shows,
movies and etc.
![Page 18: Beeline tv smorgonsky](https://reader034.vdocuments.mx/reader034/viewer/2022051322/54465023afaf9f55178b461d/html5/thumbnails/18.jpg)
Beeline TV advertising campaign, fall 2011
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Thank you!