rebranding birth control

the bedsider vision /• Take the fear and mystery out of birth

control.

• Help women find the method of birth control that’s right for them.

• Enable them to use it consistently and effectively.

• Gradually encourage women to consider using more effective forms of birth control over time.

the bedsider experience /

meet bedsider /

methods

birth control methods /

top 10 tips/

Social Media Best Practices

#10 images reign! / • The largest shift in social content has been

the move to images; photos, image macros, & infographics.

• It is easier to create images than you think—you don’t need to hire a pro! Or find them free on places like deathtostockphoto.com.

• And get some apps: Photofy, Repost, Hyperlapse, etc.

high clicks & fewer shares/

high clicks & fewer shares/

#9 create good content/ • The “right content” varies by social channel• When creating content for social media, it’s

important to play to each channel’s specific tone, while pushing common CTAs.

• Include a CTA and URL in each image’s description.

• Follow the best content practices for each unique channel

• Synchronize content across channels. Create once, produce everywhere!

high amount of shares & lower clicks/

#8 be authentic/ • Social media isn’t for press releases!• Making the tone of your post match the

social network you’re posting on is very important; people are looking for personal, authentic posts that inform them or move them emotionally.

quotes/

the holy grail—unsolicited sharing/

#7 conversion/ • Use social to drive traffic back to your

website and capture email addresses.• Give your fans opportunity to take

meaningful action from within the social network.

• When constituents take action on your website, always give them easy ways to share the action they took on social networks.

conversion/

direct asks/

#6 be relevant/ • Connect to what’s hot and trending—content

that spreads over social media is relevant to the news and chatter of the minute.

• Channels like Facebook, Twitter, Google+, Tumblr, & Instagram make it easy to see what’s trending.

• People love to talk about themselves. Ask them questions. Real engagement takes time. Make the time to monitor your networks at least daily, respond to posts, replies, etc.

be relevant - conversation/

#5 be social/ • Don’t use social media to just broadcast.

It’s called “social” for a reason.• Brands and organizations that @ reply

and participate in the social conversation will see far more interactions.

• Favorite, follow, reply.• Users return to accounts they feel listen

to them.

this just in…/

#4 amplify your supporters/ • Promote positive content about your

organization and partners. Search to find content.

• Amplify (by retweeting, sharing, Liking, reblogging, repinning) content posted by supporters or partners.

• This gets you points with your supporters/partners and provides content for slow internal times.

amplification/

#3 be daily/ • Brands and organizations that post daily

(including weekends) reach a larger percentage of their followers.

• To avoid having to the actual posting on weekends, schedule your Facebook content before and use a cheap third-party app for Twitter.

• Use a scheduler to keep your updates going out even when you’re busy.

images/

#2 be on time/ • Although the best times to post on each

network are different, there are important rules that work across networks.

• Be flexible - It’s important to schedule, but it’s as important to respond to timely events.

• Plan ahead themes and content so you are not dependent on the news of the day

be on time/

#1 analyze/ • Use analytics and third-party apps to see

what’s working.• Many tools are available for each social

network to help gage the performance of your content.

• Figuring out what content engages your uses helps plan even more successful campaigns in the future.

twitter analytics dashboard/

twitter analytics dashboard/

thank you

extra credit/