bedsider casestudy mobilehealth2010_forsharing
DESCRIPTION
TRANSCRIPT
BEDSIDER
Arna Ionescu May 25, 2010
IDEO
Contraception is a mobile health challenge.
MOBILE TOUCHPOINTS
_subtle interventions _human connection _rich information display
Did you know semen contains zinc and calcium, both of which prevent tooth decay. Gross or cool? And don’t forget: take your pill.
Hate the gym? You burn about 200 calories during 30 minutes of active sex. All the more reason to take your pill right now!
Research show that sex is better for your happiness than money. Cha-ching! Take your pill!
TEXTING - THE VALUE OF PROTOTYPING
Text mybc to 42411.
Welcome
Mirena
VOICE - BUILDING A CONSISTENT TONE
Call 617-712-3678.
APP - RESPECTING LIMITATIONS
Prototype to really know what works.
Identify the tone that engages your audience.
Respect the limitations of mobile platforms.
IDEO
THANK [email protected]