bed in-a-box slideshare
TRANSCRIPT
A Bedtime Bed-in-a-BoxStory
Bed-in-a-Box retailers have quickly risen to prominence in
the mattress industry…
…challenging more traditional mattress retailers that fail to adopt the growing customer
willingness to purchase online.
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Casper and Leesa have emerged as front-runners in the online bedding category, but Tuft and
Needle, Loom and Leaf by Saatva, and Helix Sleep have surged forward in the not-so-distant rear.
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While Bed-in-a-Box retailers are learning to leverage digital marketing channels
effectively, there’s still significant revenue being left on the table. Who will rise up,
and who will get caught sleeping?
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Here are 3 trends the DemandJump AIM (Artificial Intelligence Marketing) Platform has identified that savvy
bedding retailers should monetize…
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Google Organic Search traffic is spiking… hard.
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Casper has increased organic search traffic by more than 115% since
December of 2015
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Tuft and Needle and Leesa are both increasing organic
search traffic by double-digit percentage points.
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For GhostBed, traffic from Google Organic
Search has grown from 0 to 171K at its peak in
September 2016.
This dip in October is certainly something to
keep an eye on.
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Content and social are the most important factors in optimizing traffic and revenue through organic search.
Good site architecture may help search, but it won’t replace the impact of having the right
content and social amplification strategy.
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Email is a critical channel for bed-in-a-box retail success.
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Email is a steady of driver of traffic. Helix Sleep and Tuft and Needle increased
email traffic by ~200% between May and
September.
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Be relevant or go back to bed.
Email success hinges on personalization. Winners marry the right content, at the right
time, to the right individual.
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Drive traffic from new, 3rd party media sources (or just take it from
your competitors).
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Traffic from mattress review websites is taking
off…
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…and so is traffic from 3rd party blogs
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In one month digg.com drove more than 3% of
GhostBed’s total annual traffic for the entire year!!
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Brick and mortar AND ONLINE
retail are all about location,
Location, LOCATION
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Leverage AI to find the specific influencers, blogs, and websites your customers are engaging with.
Just like offline, online success comes from meeting your customers where they are.
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This industry is ripe with opportunity. Are you a pillow topper or a broken spring?
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DEMANDJUMP CAN SHOW YOU HOW TO WIN….
…AND GET A GOOD NIGHT’S SLEEP
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CONTACT US TODAY FOR A
CUSTOM DEMO.
Copyright © DemandJump 2016. All Rights Reserved.
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DEMANDJUMP
10 W Market Street, Suite 1950Indianapolis, IN, 46220
+1 (317) 993-3620
www.demandjump.com