1. BECOMING A SOCIAL MEDIA ROCK STAR Kelli S. Burns, Ph.D. Associate Professor School of Mass Communications

2. Topics in this Presentation 4 Cs of Online Branding Clean Create Continue Connect 3. CLEAN 4. 57% of adult Internet users use search engines to find information about themselves online. Reputation Management and Social Media, Pew Internet & American Life Project, 2010 5. CREATE 6. CHECK NAME http://namecheck.com/ http://usernamecheck.com 7. Use a quality profile photo 8. CONTINUE 9. CONNECT 10. Stay in touch!kburns@usf.edulinkedin.com/in/kelliburns@KelliSBurnskellisburns.wordpress.com