becoming a social business
DESCRIPTION
Webinar slides from STRANSCRIPT
Becoming a Social BusinessKate CarruthersDigital & Community Manger, Genea
Agenda
> Social media growth> Key business drivers for social media> Moving towards being social business
Social Media Context
The Olden Days
ERP CRM
Database Apps
The Olden Days
ERP CRM
Database Apps
The Cloud Changes Everything
Web 2.0 and Cloud
10.5 million Australian users
10 million Unique Australian Visitors
1.8 million Unique Australian Visitors
362,500 Unique Australian Visitors
2 million Unique Australian Visitors
Source: http://www.socialmedianews.com.au/social-media-statistics-australia-august-2011/
What’s different now?
• Almost 50% mobile phone users in Australia have
Internet enabled phones
• About 26% access Internet from their mobile phone daily
• >30% of Australians check emails via phone
• 70 % access mobile entertainment & info services
Source: Sensis eBusiness Report Oct 2011
Key Business Drivers
> Sales> Customer service> Marketing:
– Brand image & awareness– Market research– Business intelligence– Competitive analysis
> Talent recruitment
Sales
Competing without even opening a store here
Customer Service
Reducing complexity for customers
Talent recruitment
Helping talented people to find you
Tips for moving towards Social Business
Exec team
Staff
CustomersNarrative
It’s not about tools & platformsIt’s a mindset
Foundations of Social Media for Business
People Process
Policy Technology
SkillsTrainingRole clarity
RepeatableDocumentedClear
TransparentDocumentedCommonsense
AvailableMeasurableAuditable
Resources
> Sensis E-Business Report October 2011– http://about.sensis.com.au/IgnitionSuite/uploads
/docs/2011%20Sensis%20e-Business%20Report%20FINAL.pdf
> Social Media Statistics Australia – August 2011– http://www.socialmedianews.com.au/social-
media-statistics-australia-august-2011/
