1. Become Zaheers Style Manager Facebook Contest SubhasishGhosh, ver1.012/13/121

2. Campaign Outline High LevelUtilize a social media platform to engage withexisting fans & acquire new fans over a period of55 days; using Style (Fashion) as the primaryanchor & Indian Cricket Teams premier fastbowler, Zaheer Zak Khan (Sher Singh BrandAmbassador) as the secondary anchor.12/13/122 3. Why Zak Style Manager? Zaheer Zak Khan is Sher Singh Brand Ambassador CRICKET connection Sher Singh is the First Cricket InspiredGlobal Lifestyle Brand from India Style connection Zak has an attitude on & off the field,dresses stylish & chic Target Preppy crowd in India (18-34 M/F)12/13/12 3 4. Details Social media platform: Facebook Type of interaction: Facebook 3rd-party app Landing page: Sher Singh Facebook Fan page Primary Campaign anchor: Fashion Secondary Campaign anchor: Cricket Brand influencer: Zaheer Zak Khan KPI: Likes12/13/124 5. Fb App12/13/125 6. Contest Details Contest runs December 26, 2011 March 9, 2012 Upload a stylish picture of yours to our facebook app. Everyone who uploads a picture wins INR 300 coupon A post is sent to the fans wallautomatically letting their friends know they "won a 300 coupon on Sher Singh". ( Facebook OpenGraph API ) Every day, we pick two winners - a boy and a girl and they both win a Sher Singh Polo/Tee A post issent to their wall announcing them as the winners and asking their friends to join. ( Facebook OpenGraph API ) Daily winners are featured on the daily winners billboard in the app. Ever week, we pick a weekly winner who wins INR 5,000 shopping spree + subscription of sportsillustrated / travel & leisure. Once again, a post is sent to their profile automatically. Grand PRIZE: A job as Zaks stylist - INR 5,00,000/- & A trip to AustraliaIMPORTANT:The contest starts on the 26th December 2011 - the day India plays their first test match in Australia in Australia Tour of India.12/13/12 6 7. Feeds When contestant uploads the picture to be posted on Contestants wall has uploaded a pic for Sher Singhs Become Zaheers Style Manager Contest and has won a Rs.300 discount coupon for exclusive Sher Singh merchandise. You can also be Zaheer Khans next style manager & win atrip to Australia - just upload your most stylish pic! Enter NOW! Assured prizes for everyone! When contestant likes the picture to be posted on the Wall of person who liked the pic has voted for picture in the Sher Singhs Become Zaheers Style Manager Contest. You can also beZaheer Khans next style manager & win a trip to Australia - just upload your most stylish pic! Enter NOW! Assuredprizes for everyone! When admin selects Daily Winner to be posted on Sher Singh FB Page and are Sher Singhs Style Icons of the Day. They win exclusive Sher Singh gear! Want to be ZaheerKhans next style manager? Just upload your most stylish pic here & get a chance to win a trip toAustralia! Enter NOW! Assured prizes for everyone! When admin selects Weekly Winner to be posted on Sher Singh FB Page and are Sher Singhs Style Icons of Week . They win a mega shopping spreeon Shersingh.com worth Rs. 5000! Want to be Zaheer Khans next style manager? Just upload your most stylish pic here & get a chance to win a trip to Australia! Enter NOW! Assured prizes for everyone!12/13/12 7 8. PromotionsSher Singh Facebook organic postsSher Singh Facebook CPC adsSher Singh official twitter accountZaheer Khan twitter accountMissMalini blogMissMalini twitter accountPress/Online blogsSher Singh email database = 70,000 emails (referral program)Exclusively.In US database = 1,000,000 emails (referral program)Sher Singh partner databases 12/13/12 8 9. Data1Contest ran from: 26 December 2011 March 9 2012# of days: 55 days# of photos uploaded: 8,654Average # of pictures uploaded / day = 157LIKES:Total # of Facebook fans on date of launch = 300,025Total # of Facebook fans on date of end of contest = 329,627Total NEW LIKES gained in 55 days = 36,734Total DISLIKES in 55 days = 7,107Net NEW LIKES in 55 days = 29,62712/13/129 10. Data2: LikesAds and Sponsored Stories: 19,345Facebook Recommendations: 11,321On Page: 3,443Like Box and Like Button: 1,845Mobile: 251Timeline: 213On Hover: 142Search Results: 67Ticker: 64Friend Referrals: 24Page Browser: 13Third-Party Apps: 3Page Likes Another Page: 3Total NEW LIKES gained in 55 days = 36,734 (before minusing UNLIKES)12/13/12 10 11. WinnersDaily winners announced on Facebook fan pageWinners announced in an Album (for increased virality Likes, Comments, Shares & Tags)Grand winner announced on 12 March: Rs. 5,00,000/- PRIZE & 12/13/12 Trip to Australia to meet Zaheer Khan11 12. Thank You12/13/12 12