become your own client and learn your craft for real!

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Become your own client and learn your craft for real! TENTH ITERATI MONTRÉAL Thursday, September 27, 2012

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I believe in always finding ways to do something you love. After working as a professional Interaction Designer for many years (freelance and in large agencies in New York and Montréal) the transition to starting and running my own business provided me with lots of valuable insights into things that previously annoyed me about clients. Designing a product, designing a brand, an e-commerce experience, packaging, designing customer support, shipping the products, shooting campaigns are all the new hats I am wearing and some for the first time. Each new perspective gained by being part of each stage of the big cycle of production made me a better designer on parallel projects and helped me understand better both the client, and the business goals. As an experienced designer I thought it was a simple design challenge to create my online store; turns out that when it's your own baby you care more and in a different ways, leading me to learn some fundamental things about my craft. real-life can be counter intuitive: breaking pre-conceived interaction design rules is good risk is humbling: critics and feedback make your product better who cares about your ego? the user experience designer is not designing the user's experience

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Page 1: Become your own client and learn your craft for real!

Become your own client and learn your craft for real!TENTH ITERATI MONTRÉAL

Thursday, September 27, 2012

Page 2: Become your own client and learn your craft for real!

I recently started a side-business company.

Thursday, September 27, 2012

Page 3: Become your own client and learn your craft for real!

After Sila Grey was born. I felt the need to invest in my ideas.

Thursday, September 27, 2012

Page 4: Become your own client and learn your craft for real!

Welcome to Slowfactory.com!A VIEW OF OUR HEADQUARTERS

Thursday, September 27, 2012

Page 5: Become your own client and learn your craft for real!

At Slowfactory we print NASA Hubble images on silk scarves.

Thursday, September 27, 2012

Page 6: Become your own client and learn your craft for real!

TA-DA!Thursday, September 27, 2012

Page 7: Become your own client and learn your craft for real!

I thought that merging fashion design and open data could be a cool idea as a business.

Thursday, September 27, 2012

Page 8: Become your own client and learn your craft for real!

Becoming my own client has changed me fundamentally as a designer.

Thursday, September 27, 2012

Page 9: Become your own client and learn your craft for real!

Lesson 1. Everyday is user research.

Thursday, September 27, 2012

Page 10: Become your own client and learn your craft for real!

Lesson 2. Fashion Design and Interaction Design share the same values: People centered.

Thursday, September 27, 2012

Page 11: Become your own client and learn your craft for real!

Lesson 3. Keep a strong vision. Listen, ask for advice, but you need to lead.

Thursday, September 27, 2012

Page 12: Become your own client and learn your craft for real!

Lesson 4. Mistakes are inevitable. Make them gracefully.

Thursday, September 27, 2012

Page 13: Become your own client and learn your craft for real!

Lesson 5. Risk is gain.

Thursday, September 27, 2012

Page 14: Become your own client and learn your craft for real!

Lesson 6. Be prepared to grow fast.

Thursday, September 27, 2012

Page 15: Become your own client and learn your craft for real!

Lesson 7. Surround yourself with smarter people than you are.

Thursday, September 27, 2012

Page 16: Become your own client and learn your craft for real!

Lesson 8. Change often.

Thursday, September 27, 2012

Page 17: Become your own client and learn your craft for real!

Lesson 9. Customer service is 80%.

Thursday, September 27, 2012

Page 18: Become your own client and learn your craft for real!

Lesson 10. Design research happens on the street.

Thursday, September 27, 2012

Page 19: Become your own client and learn your craft for real!

Thanks!SLOWFACTORY.COM@SLOWFACTORY_BY @CELINECELINES

CREDITSFashion Photography: Julia C VonaMake-Up Artist: Cynthia-Christina CadieuxModel: Raïa HaïdarDressed by Les Étoffes

Thursday, September 27, 2012