become the industry leading marketing team in 12 months or less [inbound 2014]
TRANSCRIPT
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Become the Industry Leading Marketing Team
In 12 months or less.
Dan Slagen
CMO, HourlyNerd
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“I’m a firm believer in paradigm breaking…outside the box thinking”
• 20M view on YouTube• 1M registered users
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Branding Performance Product marketing
Sales enablement
Positioning/messaging Thought leadership Product updates, enhancementsand roadmap Leads/qualification
Value proposition Content/social/video Relationship with Devs Sales/Marketing Ops
Website/mobile Paid & organic Customer onboarding Persona analysis
Public relations Co-marketing Customer success Industry updates
Events/Speaking Email/Marketing automation/nurturing Customer council Pricing
Community Metrics –COCA/LTV/ROI Competitive analysis One-sheeters
Creative Offline Analyst relations Pitching
Culture Measurement/reporting/analytics Internal education Sales decks
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• 100-2,000 employees• $50k per month on FB• Digital & mobile focus• Direct response oriented• Located in North America
Challenge Target Market • Zero budget• Zero trust in ad:tech• Crowded space• Need to be consistently relevant • Innovation & thought leadership
Nanigans
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What can I do for others?...personalize
GenderLocationOccupationLanguageSupportPurposeCase details
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PaidContentViral videoCompany pageFan acquisitionCultureComedyEvangelistsEvents
What can I do?
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What can I do for others?...make them $
ebooks classeswebinars speaking eventssales guides account management
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12 tips on partners
1.) Needs/goals: Let them talk for as long as you can
2.) Plan: Have one (or a few)
3.) Reporting/tracking: Show them how to look good
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12 tips on partners
4.) Success: Make them look great
5.) Concerns: Specialize in their concerns/weaknesses
6.) Timing: If it’s not right, it’s not happening
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12 tips on partners
7.) Employment length: Newbies can make a quick impact
8.) Introductions: Help partners know the right people
9.) Resources: They don’t have any
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12 tips on partners
10.) Instantaneous: Always be ready
11.) Honesty: If one bridge gets burned, word gets around
12.) Vision: Show them how you’ll get them to theirs
#INBOUND14
Branding Performance Product marketing
Sales enablement
Positioning/messaging Thought leadership Product updates, enhancementsand roadmap Leads/qualification
Value proposition Content/social/video Relationship with Devs Sales/Marketing Ops
Website/mobile Paid & organic Customer onboarding Persona analysis
Public relations Co-marketing Customer success Industry updates
Events/SpeakingEmail/Marketing
automation/nurturing
Customer council Pricing
Community Metrics –COCA/LTV/ROI Competitive analysis One-sheeters
Creative Offline Analyst relations Pitching
Culture Measurement/reporting/analytics Internal education Sales decks
#INBOUND14
“We all have a great need for acceptance, but you must trust that your beliefs are unique, your own.”