become an e social butterfly h b a orlando 042209
TRANSCRIPT
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Build Sales with Social Media
Become an eSocial Butterfly
Debbie Morris, CSPPresident, Web Resource Management
Director of Search Engine Marketing,Meredith Communications
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What is an eSocial Butterfly?
Visit favorite websites and post comments Have a Social Media Website (Facebook, MySpace) Have a profile on social database sites (LinkedIn, Plaxo) Send email or eNewsletters to clients/prospects Share YouTube.com videos Rate or Review Travel, Movies Use Craig’s List Belong to WeightWatchers Online
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Why Become an eSocial Butterfly?
Real World of Customers
Less than 1% of Person’s Time is Spent Buying
99% of Time Opinions are Formed OUTSIDE Purchase Path
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Who’s Talking?
Do You Want To Participate?
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Where Are They Forming Their Opinions?
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What Does an eSocial Butterfly Do?
Keep your clients/prospects up to speed on latest trends in your business Build an audience to communicate fast & easily Get educated on latest trends in market place Become a Contributor – Educator to Audience Build Trust - Counselor and confidante
Get Sales by staying Top of Mind!
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Where To Begin? The Audience
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SocialMention - Social Mention searches a variety of user-generated content such as blogs, comments, bookmarks, events, news, videos, and micro-blogging services for a given keyword or phrase.
Finding The Right Audience
PostRank - allows you to check what articles (posts) on a site are picking up readership and syndication. It monitors how many times they are shared on sites like Google and Digg.
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Where To Begin? Set Objectives
Drive Traffic to Website Grow Referral Base Manage Opinions Set up Meet & Greets Send out Proposals, Quotes, White Papers
Measure It!
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Where To Begin? Create a Strategy
Choose Social Networks Sites Prepare Resources Prepare Your Website or Offerings Set up Partnerships
You’ve gotta’ Give to Get!
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What Accounts? Top Traffic Producers
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You Have To Send Them Somewhere
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SMO -
Personal Pages - allows you to keep up with FRIENDS
Professional Pages – allows you to keep up with FANS
Capabilities:
• Message what you are doing
• Share Photos & Videos
• Post Blogs, Links to Websites, Start Discussions
• It is Mobile…get it on your phone
• Suggests Friends
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SMO -
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SMO -
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SMO -Tips for Mixing Business with Pleasure
Create different LISTS for Biz & Friends
Set up your Personal Privacy Settings
Don’t allow Friend/Business People to Tag you in photos!
HIDE annoying people from your List
Don’t display all of your information from your profile page
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SMO -
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SMO -Professional Online Rolodex – stay in touch, send updates, get connected to groups, people
• Keep Contacts Up-to-date
• Submit Discussions
• Join Groups
• Create a Group
• Job Postings
• Recommendations
• Submit Blogs
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SMO -
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SMO -
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SMO -
Post on Wordpress, and the Blog Excerpt shows up here!
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SMO -Tips For Use
• Mass Import Contacts
• Keep Connections Permission-Based
• Recommend others & ask for recommendations
• Include Employment History
• Create Custom LinkedIn URL
• Add URL to your Email Signature
• Keep the Spirit – Don’t HIDE Your Contacts
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SMO -
Why Have A Blog?
• Your Ongoing Stories
• Pages - Serves as “Microsite/Satellite Website
• Invites Interaction - Feedback
• Connects with LinkedIn
• Create Categories
• Tag your blogs with keywords
• Scores High in Search Engines
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SMO -
Ranks Top 10 for “Homebuilder Marketing”
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SMO -
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SMO -Text Messaging through Online Website
Application
Tweets 140 characters eachPermission-based Mass MessagingCan use on your mobile phoneFollow Topics that are of interest to you
Shorten Website links Tiny.com, TinyUrl.com, Bit.ly, twtr.us
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SMO -Text Messaging through Online Website
Application
Can add your Tweets to Facebook by adding #fb
Watch for Conversation Trends (Twitter Advanced Search)
Search Tweets with specific Keywords using hashtags
Follow Others to Get Followers
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SMO -Tons of Tools
Twhirl: desktop software that helps organize Twitter
Tweetlater: to set up your tweets on a time release schedule
Twellow: a twitter search tool but you can also set up your profile, increase your visibility, etc.
Twitter Alerts: like Google Alerts except for Twitter. You can set up different key words and see how people are talking about your name or your book--and it sends it right to your email address.
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SMO – Cons to
Bunch of Geeks using Twitter Not Consumer Mainstream Despite the
BUZZA lot of useless TweetsA lot of time
TRAFFIC is TRAFFIC! Doesn’t matter how you
get it!
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Which One Do You Want To Be?
eSocial Butterfly ROCK STAR
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Start Your Rock Star Worksheet Today!
1.Determine Goals & Form Your Strategy
2.Prioritize
3.Commit 15 minutes/day to doing at least one SMO
4. Track Your Results!
1. Goal = Build Site Traffic = Google Analytics!
2. Goal = Find Customers = Be A Resource - Link
Back To Your Site!
3. Goal = Find Job = Be Helpful & Get Connected!
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Thank You!Debbie Morris
President, Web Resource ManagementDriving Traffic. Delivering Results.
Phone: 800-277-0601Cell: 321-277-2876Fax: 407-386-3410
Need an online marketing solution that delivers results?
Contact Web Resource Today for your FREE Rankings Report!
Join my network on LinkedIn. Follow me on Twitter for SEM tips and news!
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Accounts: Free Press Release Sites
PR.com Free-Press-Release.com Free-News-Release.com Addpr.com PRlog.org TheOpenPress.com
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Accounts: Free Topical Blog Posts
Topix.com ActiveRain.com Local Newspaper
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Accounts: Bookmarking / Tagging
Yahoo’s Del.icio.us Google’s Reddit.com Digg.com AddThis.com
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How to Write Effective PR
Write about what readers want to read about! Give 3 topic points that are quick reference points Head off client/prospect problems by giving positive spin Do Your ResearchGive credit where credit is due! Buddy-up to Journalists – stay local!
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How to Write Effective Blog
Comment on Topical Forums that are already started Make Your Contribution meaningful – not just a sales gimmick Write about what readers want to read about! Give 3 topic points that are quick reference points Head off client/prospect problems by giving positive spin Do Your Research Give credit where credit is due!