become a strategic communicator
TRANSCRIPT
Become a Strategic Communicator
David L. Caruso, MAPW
Intro and overview
•Why are we here?•Strategic thinking – what is it and why should you care.•“Hoot…hoot”
#spectrum16 @DCCD
#spectrum16 @DCCD
Can you see the big picture?
leaders engineers
http://www.4castplus.com/wp-content/uploads/2013/11/buried-by-content.jpg http://www.peaktechnical.com/news/wp-content/uploads/2015/10/careers-foto-peak.png
Your story
•How did you answer 1 & 2 on your handout?•“I feel underappreciated.”•“If I could only find a project where I could shine…”
#spectrum16 @DCCD
Your goal internal monologue should be…
“I solve problems”“I add value”“I improve quality”“I make my role critical”
#spectrum16 @DCCD
VPN
NOT THIS…
#spectrum16 @DCCD
VPN
Value Worth, useful, helpful, advantage
Priority Primary, most important (may not be most urgent)
Nexus Connection, convergence
#spectrum16 @DCCD
#spectrum16 @DCCD
Spark
The Role of Strategic Thinking in Business Planninghttps://bia.ca/the-role-of-strategic-thinking-in-business-planning/
http://www.campinc.com/wp/wp-content/uploads/2013/11/Bright-Idea-Bulb-343x223.jpg
https://bia.ca/the-role-of-strategic-thinking-in-business-planning/
What is Strategic Thinking?
Strategic Thinking is a planning process that applies innovation, strategic planning and operational planning to develop business strategies that have a greater chance for success.
#spectrum16 @DCCD
What is Strategic Thinking?
a process innovation, strategic planning and operational planning success.
#spectrum16 @DCCD
Process
INNOVATIONSTRATEGIC
AND OPERATIONAL PLANNING
SUCCESS!!!
#spectrum16 @DCCD
#spectrum16 @DCCD
Why is Strategic Thinking Important?
•Organizational need •Location, location, location• It fits squarely within the communicator’s zone
https://s-media-cache-ak0.pinimg.com/236x/15/15/6a/15156a7d4d70632df504ef7962f2db4f.jpg
#spectrum16 @DCCD
First step…Research
Who/what are your current research inputs?• Internal = employees•External = customers and the competition
•How do you get the information you need?
Customers
Employee
s
Benc
hmar
king
Customers
C B inputs – how do your customers tell you what they need?B C outputs – how do you tell your customers what you are offering them?C C ? – You do know your customers could be talking to each other about you, right?
C
Employee
s
E B inputs – how do your employees tell you what they need?B E outputs – how does your org tell their employees what they need to know?E E ? – You do know employees gossip about the company, right?
C
Benc
hmar
king
Who are the market leaders in your sector?What is your source for industry best practices?Who do you compare your outputs to/with?
Innovation/Change
Benchmarking
Customer
Employee
#spectrum16 @DCCD
Innovation
• Change happens• Handout question 3• What is the change
management plan?• What will the new normal
look like?• How can you help?
Strategic Planning
•Mission•Vision•Goals•S.W.O.T•Gaps
#spectrum16 @DCCD
Mission
•Mission Statement – highest level of this process, should happen for organization and for “mission critical” sub-units (branches, teams, centers etc.)•May be a good first step but revisit at the end to make sure it is still relevant
#spectrum16 @DCCD
#spectrum16 @DCCD
Vision = “We believe…”
A vision statement should answer the question
“What do we believe?”
#spectrum16 @DCCD
Vision Statement Example - AppleApple’s current (2015) vision statement was introduced by CEO Tim Cook, who stated: “We believe that we are on the face of the earth to make great products and that’s not changing…We believe in the simple not the complex. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us…
http://panmore.com/apple-mission-statement-vision-statement
#spectrum16 @DCCD
Wait, what did he say?
= VPN“We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us…”
#spectrum16 @DCCD
Goals
• SMART in construction• Should fit within the
context of higher levels and written in the same style(mission and vision)
http://www.caneprevost.com/wp-content/uploads/2015/04/Haley-SMART.jpg
S.W.O.T
•Strengths•Weaknesses•Opportunities•Threats
#spectrum16 @DCCD
#spectrum16 @DCCD
Gaps
• Funding and Staffing are the usual suspects• Try to dig deeper…what is in
the way of making the goals happen?• Are there admin or
engineering approaches to closing these gaps?
NOT THIS…
Innovation Strategic Planning
Operational
Planning
•Action plans – how are you going to do the things you said you wanted to do in your goals?•Measure/Evaluate•How will you know when you’ve achieved your goals? If so…[what]? If not…[what]?
Operationalization*
#spectrum16 @DCCD
*This may top my list for most hated business jargon!
Customers
Employee
s
Benc
hmar
king
VPN
MAYBE THIS…
#spectrum16 @DCCD
VPN
#spectrum16 @DCCD
YOU
SUCCESS!
STRATEGIC THINKING
#spectrum16 @DCCD
Is this role right for you?
• Investment – Handout question 4•Deep Commitment• Institutional Knowledge•Support•Supervisory•Mentor
Pathways
•On the job training•Mentor/Mentee•Back to school•Network
#spectrum16 @DCCD
QUESTIONS
#spectrum16 @DCCD
Resources
• Initial spark article• Covey’s Time Management
Quadrants • Randy Pausch’s
Time Management Lecture to UVA• Linchpin: Are You Indispens
able? By Seth Godin
• Developing Your Organizational Power and Influence – Andrea Ames LavaCon Keynote 2015
#spectrum16 @DCCD
CONTACT INFO
www.linkedin.com/in/healthcommuni
cator
@DCCD