The Studio for Image Professionals PERSONAL IMAGE CONSULTING

Online Certification Course

WELCOMEI’m thrilled you’re interested in the Studio for Image Professionals -- the only image consulting training provider that gives you the step-by-step instruction for becoming a personal image consultant in just six weeks! !I wish for you everything that my career as an image consultant and personal stylist has brought me. This is the reason I founded the Studio for Image Professionals. !I’m very proud to have combined my passion and dedication with co-owner, Sylvie di Giusto, to take a clear leadership position in the market by investing in the advancement and future of our industry. Our combined experience allows us to provide up-to-date knowledge and top-notch technology solutions needed for both traditional and online learning. !We both have worked with hundreds of consultants and stylists, in all levels of their career, to empower them to live their dream while building a profitable business. Your certification is one of the most important investments you will make in your career and we promise you nothing but the value you deserve. Because … !YOU DESERVE THE BEST The quality of your education is directly linked to your success

Shauna !- Shauna Mackenzie Co-Owner, Studio for Image Professionals !!

About Shauna Mackenzie

“Be your Best Kept Self…”Shauna Mackenzie is the co-founder of the Studio for Image Professionals and award-winning small business expert. She has trained and certified more than 200 consultants across the globe and is known in the industry for embracing a modern and cutting-edge approach to image consulting. !Shauna grew her own image consultancy, Best Kept Self (formerly known as Mackenzie Image Consulting), from a one-woman shop to a team of five, which is now a nationally recognized brand. In 2014, Shauna was hand-selected to become 1 of 25 collective partners for SELF Magazine. She has also been recognized as an International Small Business Expert by YSF Magazine and one of the top personal branding experts by Huffington Post. !Shauna has a Master’s Degree in Communication and Leadership from Gonzaga University with a research emphasis on impression management. She also holds a Bachelors Degree from the University of Iowa in Communication and Entrepreneurship. !In addition, she has had the honor of receiving awards for being one of Charleston’s Top 40 under 40 business owners and named one of Charleston’s Influential Women in Business .

WHY DOES CERTIFICATION

MATTER?While anyone could wake up tomorrow and start calling themselves an image consultant, the fact of the matter is that those with the most credibility and education will rise to the top of the industry. !A certification provides you with the credentials and confidence to call yourself an expert and market yourself as such to your potential clients. !With a certification in image consulting, it allows you to stand above your competitors and get the valuable knowledge needed to become an image specialist. !!!!

WHAT ARE THE INDUSTRY AWARDS? We created this award to pay tribute to those

who operate a state-of-the art image consulting business. !The Studio for Image Professionals is the first and only training provider that specifically recognizes and awards the achievements within the image consulting industry. We base our awards on creativity, marketing execution, message impact, technology application and business innovation exclusively for our certification students. !Receiving the Best in Industry Award allows you to distinguish your image consulting company from competitors, and ensures that potential customers are aware of your “commitment to excellence”. This award will help you gain recognition for your company, having a significant impact on your business. !

What is the Personal Image Consulting (PIC) Course?The Personal Image Consulting (PIC) Course is the industry’s only 6 week online image consulting certification and mentorship course that includes the business training and tools necessary to become successful in working with individuals and their appearance. The program includes interactive e-learning modules, video-based training, step-by-step workbooks and worksheets, live mentorship calls with Shauna Mackenzie, a robust library of resources, and a private online community exclusive for SIP students.

What am I going to learn in the PIC course?

The PIC course includes four core modules and a robust library of resources, tools, and articles to advance your career. !This comprehensive curriculum shows you how to perform the consultations needed to work with clients plus gives you step-by-step instruction for establishing, marketing, and growing your image consulting business -- all on a shoe-string budget.

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LESSONS:

MODULE ONE: Getting Started in the Business Laying your foundation for a successful image consulting career

Defining Your Focus • Understand the full depth of the image consulting industry • Define the exact benefits of working with an image consultant • Narrow down your specific image consulting focus • Identify your target client audience • Determine your top three initial services you will offer future clients

Setting Up Your Business • Learn how to properly register your business • Determine the name of your company • Outline your up-front costs for starting your business • Get an itemized list of expenses that you should incur now and what expenses can wait

Saving money upfront • Get the best resources and strategies to help you save money at the start of your business • Access to our list of hundreds of tools, websites, and systems for setting up the basics of your business • Learn how to barter effectively and trade your services

Pricing Your Services • Determine whether you live in a small, medium, or large city and how that determines your services fees • Identify your skill level and adjust your prices accordingly • Identify tools and strategies for taking payment with your clients

ADD-ONS:• Downloadable worksheets and workbooks for each lesson !• Download the audio separately so you can learn on the go !• Each lesson includes a discussion area so you can ask questions and get feedback !• Cross-reference the lessons with our resource hub !

• Don’t forget about the private online community to relate your lesson experiences with your peers.

LESSONS:

MODULE TWO: Working With Clients Learn how to perform specific image consulting services

1. Body Type Analysis • Identify the five body types and their defining elements • Learn what patterns and wardrobe items suit each body type best • Learn about line and proportion

2. Defining Personal Style • Identify the categories of specific styles and their defining features • Learn how to define the personal style of your client through easy-to-use exercises and assessments • Get cheat sheets for you to identify style characteristics and build your own style visual board

3. Color Analysis Basics • Define hue, chroma, and value • Learn about the four color seasons • Identify warm and cool undertones

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Personal Shopping • Get step-by-step instruction for performing a personal shopping session • Learn how to pre-shop for your client and why it’s important • Get tips to build rapport with sales staff and how to save your client money

ADD-ONS:• Downloadable worksheets and workbooks for each lesson !• Download the audio separately so you can learn on the go !• Each lesson includes a discussion area so you can ask questions and get feedback !• Cross-reference the lessons with our resource hub !

• Don’t forget about the private online community to relate your lesson experiences with your peers.

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Closet Editing • Get step-by-step instruction for performing a closet editing consultation • Learn about the steps to purging a clients closet • Determine the tools needed to perform the consult • Identify ways to put outfits together for your client

6. Packaging Your Services • Learn how to combine your services into cohesive and profitable packages • Get tips for selling your packages • Identify which services work well together in a package • Determine ways to nurture your long-term clients

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LESSONS:

MODULE THREE: Marketing Your Business Cost-effective ways to get your business known

1. Setting Up Your Website • Get cost-effective ways to build your website • Learn about the content that is most important to include on your website • Get tips for structuring your website in a way that converts visitors to paying clients

Blogging as a Marketing Tool • Identify ways to publish content that establishes you as an expert in your field • Learn how to get traffic to your blog posts • Identify the best methods for promoting your blog posts and sharing them through social media

Social Media Marketing • Get our best and proven tactics for growing a social media following • Learn about the tools we use to streamline our time and manage multiple platforms • Identify 2 social media tools that you will focus on to market your business • Learn how Pinterest is life-changing for an image consultant

Getting Media Attention • Learn our top free tactic for attracting national media • Get tips for building relationships with local media • Identify strategies for establishing yourself as an expert in the eyes of the media • Learn about our suggested business launch PR strategy

ADD-ONS:• Downloadable worksheets and workbooks for each lesson !• Download the audio separately so you can learn on the go !• Each lesson includes a discussion area so you can ask questions and get feedback !• Cross-reference the lessons with our resource hub !

• Don’t forget about the private online community to relate your lesson experiences with your peers.

Mastering Networking • Learn what works and what doesn’t work when it comes to face-to-face networking • Understand exactly why networking is important for your business • Get tools and suggested organizations for networking in your community

Using Events for Exposure • Learn why events are a great way to attract new clients fast and easy • Get inexpensive and free ways to host and organize events with local businesses • Build a strategy for your first signature event • Get access to our event tools that streamline your organizational process

LESSONS:

MODULE FOUR: Growing Your Business Strategies for long-term business success

1. Perfecting Your Presence • Walk through the checklist that helps you perfect your image as an image consultant • Identify the most important elements to your image • Get our favorite exercise for understanding your personal style

2. Creating a Revenue Strategy • Set your revenue goals for your first year in business • Walk through Shauna’s exact process that she uses twice a year to boost her business profit • Understand why knowing your numbers is key to success

3. Attracting Repeat Clients • Get the key strategies for keeping your clients coming back • Learn our top tips for staying on your clients’ mind • Brainstorm ideas for getting referrals from your current clients • Learn how to set up your service packages so they encourage repeat consultations

4. Practicing Your Elevator Pitch • Learn about the right and the wrong ways to pitch your business • Get step-by-step instruction for crafting your own elevator pitch • Get live feedback about your pitch and how you can tweak it to attract more attention to your business

ADD-ONS:• Downloadable worksheets and workbooks for each lesson !• Download the audio separately so you can learn on the go !• Each lesson includes a discussion area so you can ask questions and get feedback !• Cross-reference the lessons with our resource hub !

• Don’t forget about the private online community to relate your lesson experiences with your peers.

5. Crafting Your Two Year Vision • Walk through an exercise that clarifies your vision for the next two years in business • Spend time outlining specific goals for your business

So how does it all work? What is the schedule?

The entire program is offered to you virtually and combines video-training + live training calls with Shauna. It’s the perfect hybrid of convenience and customization.

!You can download and watch the training videos on your computer,

ipad, or mobile device.

WEEK ONE: Module One Begins !!

• Work through module one lessons via video online • Download and complete module one homework • Complete discussion homework as assigned • Begin setting up your business

WEEK TWO: Module Two Begins !!

WEEK THREE: Work Week & Live Call !!

• Spend the week working through Module 1 and Module 2 homework • Schedule your one-on-one call with Shauna via Skype to get personalized feedback and answers to your specific questions

WEEK FOUR: Module Three Begins !!

• Work through module two lessons via video online • Download and complete module two homework • Complete discussion homework as assigned • Begin working with practice clients

WEEK FIVE: Module Four Begins !!

• Work through module three lessons via video online • Download and complete module three homework • Complete discussion homework as assigned • Begin marketing your business

• Work through module four lessons via video online • Download and complete module four homework • Complete discussion homework as assigned

WEEK SIX: Work Week/Live Call/Graduation !!

• Spend the week working through Module 3 and Module 4 homework • Schedule your one-on-one call with Shauna via Skype to get personalized feedback and answers to your specific questions • Complete the end-of-program exam • Receive your certification

Upon completion of exam and full payment of tuition, you will receive a hard copy of your certificate in the mail.

The Resource Hub - Hundreds of resources in one place

PROGRAM BENEFITS

A PDF Course Checklist & Roadmap

Downloadable audio for each lesson

Downloadable PDF Worksheets

Live Q&A discussion area for each lesson

Lifetime access to the private FB group

Two one-on-one training calls with Shauna

Homework checklists and tasks lists to keep you organized and moving forward

THE RESOURCE HUB An incredible hub of resources, including a priceless collection of

hundreds of tools, worksheets, e-mail templates and books

We’ve compiled a list of tools that will help you market your business, build a website, find graphics for your blog, manage your time, shop for clients, organize your expenses, and SO much more.

Not only have we compiled a book list for each course, we’ve curated the industry’s only comprehensive book library, complete with reviews and personal comments from your instructors and SIP members.

We want to make it as easy as possible for you, right down to the emails you might send. Which is why we’ve given you exact verbiage for more than 30 email situations you might find yourself in.

No need to reinvent the wheel. We’re giving you the client worksheets and documents you’ll need to run your business in handy Word documents so you can slap your own branding on them.

When do I get access to the course?

The PIC course is offered twice a year over the span of six weeks. Each week, a new module is released except for the two work-weeks where that time is dedicated to homework catch-up

and live calls with Shauna. !

Many ask if they can get all the content at once. Unfortunately, releasing all the content upfront is not conducive to optimal learning. However, the best part is that you will have access to all of the content and training modules even after the six

weeks is over! The training materials and downloads are yours to keep forever.

What is the PIC Certification Course

Investment?Our program fee is $2399 which can be paid in full or take advantage of our payment plans (offered during early enrollment for a limited time). !!!

OUR GUARANTEE: We guarantee our program with a 30 day 100% refund if you are not satisfied. That makes this investment 100% RISK FREE.

!NOTE: In order to process your refund, we

do require that you submit your homework and proof of participation because we know that if you follow our steps and

complete the work as instructed, you will be successful. If you submit your

homework and proof of participation within 30 days of the start date and still did not receive the value you intended, we will

happily refund your investment.

YOUR INVESTMENT SNAPSHOT

1. FOUR MODULE CERTIFICATION SYSTEM

2. ONE-ON-ONE CALLS WITH SHAUNA

3. THE RESOURCE HUB

4. LIFETIME ACCESS TO PRIVATE STUDENT COMMUNITY

TOTAL VALUE: $23,000 !SIP CERTIFICATION SCHOOL INVESTMENT: $2,399

Shauna and Sylvie are giving you everything they wish they had at the beginning of their career. It has taken them thousands of hours and thousands of dollars to perfect their work. The results from following these step-by-step instructions will pave the way for a successful business as an image consultant. VALUE: $15,000

You get two hours of private coaching with Shauna or Sylvie during the six weeks of each program. No other certification school offers you this personalization and both do not offer private coaching to image consultants outside this program. VALUE: $1,000

Sylvie and Shauna have been collecting the most cost-effective and time-efficient resources for building and growing their business and working with clients. Most of the tools and resources offered in the Resource Hub are free. Half-the-battle of starting a company is knowing exactly where to the right resources to get the job done. VALUE: $5,000

You know what made the biggest difference in the success of Shauna’s and Sylvie’s career? The network of people surrounding them. Not only do you get the training offered in the program, you get lifetime access to a powerful network of colleagues that you can always turn to for advice, feedback, and general inspiration. VALUE: $2,000

5. THE FIRST AND ONLY INDUSTRY AWARD Only as a student of the Studio for Image Professionals you can receive the Best in Industry Award. It allows you to distinguish your image consulting company from competitors, and ensures that potential customers are aware of your “commitment to excellence”. VALUE: PRICELESS

LOVE FROM GRADUATES

The best business decision I made was to work with Shauna and the Studio for

Image Professionals for their training and Certification program. I learned

how to effectively self-promote myself, market my services online, and how to

add value for my clients by offering additional image consulting services. I can’t say enough good things about

Shauna and the training that she offers. Her professionalism, energy, attention to detail, knowledge, and insight are amazing. I would highly recommend

Shauna and the Studio for Image Professionals! !

LEEANN CONWAY CLOSET ESSENTIALS

Because of Shauna’s training, I immediately launched my business

and now have the confidence and self esteem to run a successful image

consultant business. Shauna’s training provided me the technical knowledge

for image consulting and valuable resources to jump start my business. I

would highly recommend her outstanding training programs to

anyone who is seeking a well qualified and committed instructor. I could not

have built a successful image consulting business as quickly

without her. !MARIKA HENLEY

PERCEPTIVE STYLING

I am so blessed to have found Shauna Mackenzie to be my coach.

She is extremely knowledgeable and cutting edge in the Image

Consulting industry. She’s patient and a pleasure to work with, giving

you wonderful confidence for success! !

DONNA WHITMIRE TAILOR YOUR IMAGE

Shauna has helped me to brand my business in a way that reflects my

personality and features the services I will offer when I build up my client base. Shauna has a simple way of

teaching that is very easy to absorb and further implement when you leave the class each week. Her knowledge of the industry and her business savvy are

a force to be envied with. I would highly recommend her services to

anyone looking to launch their own company. !

CHERYL LEISENRING PRIM & POSH IMAGE CONSULTING

How do you know if the Studio for Image

Professionals is right for you?

Our program is not for everyone and we understand that a certification is an

important investment. !

If you are still unsure whether or not the Studio for Image Professionals is for you, click here to head on over to our website

where we guarantee nothing but the truth when it comes to our programs.

!Or, just ask:

info@studioforimageprofessisonals.com

We’d love to be the ones who help you start

doing what you love.

Head on over to www.studioforimageprofessionals.com

to get latest enrollment updates and future certification program schedules.

!We are honored that you are considering the Studio

for Image Professionals and we look forward to potentially working with you in the future.