become a factualist employer
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Thriving in an Uncertain World – become a Factualist employer
Universum Awards, 6 mars 2014
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What’s going on in the world?
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Talent availability
Increasing pace of innovation
Two-speed world
Rapidly changing consumer behavior
Talent loyalty
Rapidly emerging markets
Accelerating talent mobility
No growth
War for talent is over. Talent
won.
Shorter product life cycles
Information avalanche
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PROJECT FOCUS
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In an uncertain world, the “Factualists” emerge
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Fatalists Factualists
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What do Factualist employers do?
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Make Talent a top priority
Have a well defined EVP
Have a clear purpose
Are clearly differentiated
View Talent as a strategic driver for business
Excel at segmenting and profiling key target groups
Factualist employers:
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What gives Factualist employers a competitive edge?
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
THEY REDEFINE TALENT
THEY FOCUS ON ORGANIZATIONAL
AGILITY
THEY ARE TALENT BUILDERS, NOT BUYERS
THEY TIE IT ALL TOGETHER IN THEIR EMPLOYER BRAND
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Redefining Talent – the old definitions are becoming irrelevant
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Creativity
Passion
Fluid intelligence
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Redefining Talent – where can Talent be found?
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
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Redefining Talent – beyond academia
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
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Redefining Talent – how is Talent being found?
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
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From Talent buyer to Talent builder
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Are the graduates well prepared for a professional life?
Yes:
72% 42%
Source: Bersin by Deloitte
Universities Employers
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From Talent buyer to Talent builder – corporate universities
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
There is an estimated
4,000 formal corporate universities globally
Source: BCG
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From Talent buyer to Talent builder – MOOCs
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
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Reskilling HR – it’s a lot about technology
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
More than 60% of US employers are increasing investment in the area of Talent Analytics and employers who excel at this have improved their recruiting by 2x and their leadership pipeline by 3x (Bersin by Deloitte)
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Reskilling HR – it seems to be requested
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
43% of CEOs, CFOs and HR Directors believed that poor human capital management had kept them from reaching their key financial targets in the previous 18 months (CGMA)
The need to “reskill HR” was rated one of the top five challenges in every geography (Human Capital Trends Survey, Bersin by Deloitte)
Leverage the line managers!!
43%
Top 5challenge
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Focus on organizational agility
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
of executives say that agility is crucial for business success
Source: Economist Intelligence Unit
90%
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Emergent vs deliberate strategies – the art of many bets
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
70/20/10
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Focus on organizational agility – it’s all about the core
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Leading by committee Core Values
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Adidas
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
Adidas Group – Make Greatness Happen
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Tie it all together in the employer brand
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
AD HOC FACTUALISTSTRUCTURED
• Find EB exciting• EB is an HR
responsibility• Little senior Mgmt
interest or buy-in• Some EB work tied to
the business plan, if at all
• Reactive, focused on best practice
• EB is important but not essential to the corporate strategy
• HR shares some of the responsibility for EB with other departments
• A workforce plan is in place and is connected to the EB strategy
• In proactive mode, experimenting with approaches to find new and innovative talent
• EB is essential to achieving business objectives and a comprehensive talent strategy is in place
• The entire organization is committed to becoming and staying an attractive employer – not least senior Management
• A workforce plan is in place and is connected to the EB strategy
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Steps towards becoming a Factualist
THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER
UNDERSTAND THE CURRENT STATE
DEVELOP A TALENT STRATEGY THAT TIES IN WITH THE OVERALL BUSINESS STRATEGY, A SIGNIFICANT PART OF WHICH IS THE EMPLOYER BRAND STRATEGY
DEVELOP AN OPERATIONAL EMPLOYER VALUE PROPOSITION
DEVELOP AN UNDERSTANDING OF WHICH TECHNOLOGICAL ASPECTS COULD IMPROVE YOUR WORK WITH TALENT
FIND WAYS OF INVOLVING LINE MANAGERS MORE IN TALENT MANAGEMENT, WITH THE ULTIMATE GOAL OF THEM MANAGING TALENT THEMSELVES
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Thank you!