Become a champion with MiloGiving parents access to interactive content to inspire their kids to be healthyObjectives

• Utilize Milo’s huge product distribution to unlock a new real-world content channel to deliver fun and educational content in AR

Solution

• Blipping Milo product packaging unlocked episodic content about successful Thai athletes, nutritional information about healthy breakfasts and tips to improve childrens’ sports performance

Activation

• Markets: Thailand, Philippines, Australia

• CTAs on Milo packaging

• Digital video, social and blogger promotion

5 mins 14sdwell time per user

4.1blipps per user

162,000blipps

Become a champion with MiloSee it come to life.

Change location to Thailand in Blippar app settings to view Milo activation