becky sherman professional portfolio. jcpenney.com body of work
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BECKY SHERMAN
Professional Portfolio
JCPENNEY.COM
Body of Work
JCPenney.com
Positions: User Experience Manager 2004 – 2007Senior User Experience Architect 2001- 2004
Job Description: User Experience Manager: Direct oversight of all user
testing for jcp.com. Managed third party creative agencies for large design projects. Worked with multiple direct teams to incorporate UX design principles into all aspects of the site. Directly reported to COO of the Catalog/Internet division
Senior User Experience Architect: Managed all user testing and research tasks. Worked with UX team to build both an analog and digital user lab facility. Built wireframes and managed third party vendors for a variety of strategic projects
Additionally, subject matter expert and manager of the jcp.com search engine
JCPenney.com
Job Highlights:
UX Highlights: Directly reported to the COO for the last two years of my tenure Managed third party vendors and internal teams to implement a site
redesign Created back-end data structure that would allow for data driven
navigational structures through out the site Assisted in the building of the UX organization within the Internet
organization Worked with UX team to build and manage both an analog and digital lab Ran usability studies and authored findings and recommendations
documentation
Search Highlights: Directly managed third party search vendor Mercado on an on-going
bases for six years. Annual revenue $100M+ Created and managed search organization within the Internet division Replaced Mercado with Endeca search engine. Managed the RFP and
vendor scorecard process
User Studies & Wireframes
Build a Ring Study Study to test a pilot for a tool that would allow a user to properly size their finger to be fitted for a ring
Goals of the study were to: Understand the useful of an online sizing tool
What are the reasons that someone would want to use the tool
Reasons why someone would not use this type tool
Window Tool Study Study to test a 3D rendering tool to help a user choose the window coverings for their home
Goals of the study were to: Understand if users would use a tool that had complex measurements required to accurately order window coverings
Under what conditions would users find this tool useful
Is there a time threshold where a user would get frustrated
Search Results Redesign Wireframes Study to test how new layouts for search results compared to current layout of search results
Goals of the study were to: Test current state to future state to measure improvements
Understand if new features resonated with the users
Understand if specific features such as filtering and sorting were found to be useful
Summary
Additional work deliverables can be reviewed upon request Seven year career with JCP.com created a wealth of
opportunity and diverse work roles Able to watch the Internet group go from a start up
mentality to a Billion-dollar fully integrated aspect of the JCPenney company
Served as vendor manager in many of my roles while at JCP.com