becher group overview

Becher Group Becher Group Client Overview Client Overview

2009-20112009-2011

Becher Group Becher Group

Technology Clients:Technology Clients:

• IFS North AmericaIFS North America• Flying Cart Flying Cart


IFS North America IFS North America Media Placements:Media Placements:

• ZDNet ZDNet • Milwaukee Journal Milwaukee Journal

SentinelSentinel• CIO CIO • Green Biz.com Green Biz.com • Insight on Insight on

Manufacturing Manufacturing • Green Energy Reporter Green Energy Reporter • Green Skeptic Green Skeptic


Book Author Clients: Book Author Clients:

• Kathleen Paris, Kathleen Paris, author of author of “The “The Clover Practice”Clover Practice”

• Sterling Long Colbo, Sterling Long Colbo, co-author of co-author of “The 7 “The 7 Scouts and the Scouts and the Mystery of the Mystery of the Commie Spies”Commie Spies”

• Chantal Sicile-Kira, Chantal Sicile-Kira, “41 Things to “41 Things to Known about Known about Autism”Autism”

Kathleen Paris on Kathleen Paris on WMTV-MadisonWMTV-Madison


Author-Kathleen Paris Author-Kathleen Paris The Clover Practice The Clover Practice

• 10 media hits were 10 media hits were generated, which included-generated, which included-

• A one hour appearance on A one hour appearance on Wisconsin Public Radio’s Wisconsin Public Radio’s Route 51 with Glen Route 51 with Glen MobergMoberg

• Radio segments on Radio segments on WIBAWIBA Radio’s Radio’s Outside the Box Outside the Box with Mitch Henck with Mitch Henck and and 92.1-The Mic’s 92.1-The Mic’s Books and Books and Beats with Stu LevitanBeats with Stu Levitan

• Television segments Television segments on:on:WFRV-Green Bay- WFRV-Green Bay- First First NewsNews

• WITI-Milwaukee-WITI-Milwaukee-Fox 6 Fox 6 Wake Up NewsWake Up News

• WMTV- Madison- WMTV- Madison- NBC 15 NBC 15 News at 5News at 5


Author -Sterling Long-ColoboAuthor -Sterling Long-Colobo7 Scouts and the Mystery of the 7 Scouts and the Mystery of the

Commie Spies Commie Spies

• Radio segment on Radio segment on WIBA’s WIBA’s Outside the Outside the Box with Mitch Box with Mitch HenckHenck

• Print coverage Print coverage included an article in included an article in thethe Oregon ObserverOregon Observer


Author- Chantal Sicile-Kira Author- Chantal Sicile-Kira 41 Things to Known about Autism41 Things to Known about Autism

• Print coverage in the Print coverage in the

Milwaukee Journal Milwaukee Journal SentinelSentinel

• Radio interviews on Radio interviews on WTMJ Radio WTMJ Radio and theand the Wisconsin Radio Wisconsin Radio NetworkNetwork


Internet Journalist - Internet Journalist - Sarah Vanderschaaff Sarah Vanderschaaff

Lunch Box MomLunch Box Mom

• Television coverage Television coverage

on on NBC Philadelphia NBC Philadelphia Nonstop‘s Nonstop‘s Sandwich Sandwich Moms programMoms program

• Print coverage in the Print coverage in the Wisconsin State Wisconsin State JournalJournal

• Online coverage in Online coverage in The New York Times The New York Times Motherlode blog Motherlode blog


Small Business Clients:Small Business Clients:

• Attorney Angela Attorney Angela Dentice LLCDentice LLC

• Insurance Executive Insurance Executive Alec HerringAlec Herring

• Artists for the Artists for the HumanitiesHumanities

• The Willow Store The Willow Store • American Martial Arts American Martial Arts

Center Center • Sharp Exposure Sharp Exposure

Photography Photography • Kicks Unlimited Kicks Unlimited

MiddletonMiddleton• Groth Law FirmGroth Law Firm• Big Time Creative Big Time Creative

Services Services

Alec Herring taking listener calls Alec Herring taking listener calls on on WIBA-Madison WIBA-Madison


Attorney Angela Dentice LLC Attorney Angela Dentice LLC

• Print coverage included-Print coverage included-• Oconomowoc Enterprise Oconomowoc Enterprise • Milwaukee Business Milwaukee Business

Journal Journal • Milwaukee Journal Milwaukee Journal

Sentinel Sentinel • Milwaukee Biz Times Milwaukee Biz Times • Marquette Magazine Marquette Magazine • Italian TimesItalian Times


Alec Herring Alec Herring

• 6 radio appearances on 6 radio appearances on WIBA -Madison’sWIBA -Madison’s Outside the Box with Outside the Box with Mitch HenckMitch Henck

• Radio segments on: Radio segments on: Roots Up Radio’s Roots Up Radio’s Lee Lee Rayburn ShowRayburn Show

• WRPN-Ripon’s WRPN-Ripon’s The The Breakfast Brunch with Breakfast Brunch with Jason and SarahJason and Sarah

• WCLO-Janesville’s WCLO-Janesville’s The The Stan Milam ShowStan Milam Show

• Hmong Wisconsin RadioHmong Wisconsin Radio• WSPT-Stevens Point’s WSPT-Stevens Point’s

Portage County Live Portage County Live

• Television appearance Television appearance on on WISC-Madison-WISC-Madison- Live Live at Fiveat Five


Big Time Creative Big Time Creative Services Services

• Radio appearance Radio appearance on on WIBA -WIBA -Madison’sMadison’s Outside Outside the Box with the Box with Mitch HenckMitch Henck--AugustAugust 12, 201112, 2011


Kicks Unlimited Kicks Unlimited Middleton Middleton

• A radio appearance by A radio appearance by Mathiam Mbow on Mathiam Mbow on WIBA -Madison’sWIBA -Madison’s Outside the Box Outside the Box with Mitch Henckwith Mitch Henck--September 16, 2011September 16, 2011

• A voiceover story by A voiceover story by news anchor John news anchor John Stofflet with self Stofflet with self defense event pictures defense event pictures on on NBC 15 News at 10NBC 15 News at 10--September 17, 2011 September 17, 2011


The Willow Store The Willow Store • Arranged marketing partnerships Arranged marketing partnerships

with Celebrate Children with Celebrate Children Foundation, Gio’s Garden, Foundation, Gio’s Garden, Practically Green and retailer Practically Green and retailer Bunny Berry. Bunny Berry.

• Numerous print articles including Numerous print articles including a major front page a major front page Wisconsin Wisconsin State Journal State Journal business section business section story. story.

• Television coverage included: Television coverage included: • WMAQ ‘s WMAQ ‘s NBC 5 News TodayNBC 5 News Today• WITI’s WITI’s Wake Up NewsWake Up News• WKOW’s WKOW’s Wake Up WisconsinWake Up Wisconsin • WISC’sWISC’s Live at Five Live at Five• WMTV’sWMTV’s NBC 15 at 5 NBC 15 at 5 • Wisconsin Eye’s Wisconsin Eye’s Business Business

Profile Profile

• Radio coverage included : Radio coverage included : • Wisconsin Radio Network Wisconsin Radio Network • WGN Radio WGN Radio • Milwaukee Public Radio Milwaukee Public Radio


The Willow Store The Willow Store

Print Placements :Print Placements :

1.1. The Verona Press, June 24, The Verona Press, June 24, 2010 2010

2.2. Wisconsin State Journal, Wisconsin State Journal, September 23, 2010 ; January September 23, 2010 ; January 7, 20117, 2011

3.3. McFarland Thistle, November McFarland Thistle, November 25, 201025, 2010

4.4. La Crosse Tribune, January 7, La Crosse Tribune, January 7, 20112011



Television Placements :Television Placements :

1.1. WKOW’s WKOW’s Wake Up Wake Up WisconsinWisconsin- - August 24, 2010 ; August 24, 2010 ; February 28, 2011February 28, 2011

2.2. WMTV’sWMTV’s NBC 15 News at 4 NBC 15 News at 4-- January 7, 2011January 7, 2011

3.3. WISC’sWISC’s Live at Five- Live at Five- January January 11, 201111, 2011

4.4. Wisconsin Eye’s Wisconsin Eye’s Business Business Profile Profile -January 21, 2011 -January 21, 2011

5.5. WMTV’sWMTV’s NBC 15 News at 5 NBC 15 News at 5-- March 30, 2011March 30, 2011

6.6. WITI’s WITI’s Wake Up NewsWake Up News-May -May 30, 201130, 2011

7. WMAQ’s WMAQ’s NBC 5 News Today NBC 5 News Today -July 16, 2011-July 16, 2011


The Willow Store The Willow Store Television Placements:Television Placements:

Wake Up

Wisconsin (WKOW-TV,

Madison)

features Catherine Bolden discussing the

innovative Sprout Change diapers on its August 24, 2010 program.



NBC 15 News at 4 (WMTV-TV,

Madison) discussed The Willow

Store attending the Boom Boom Room on its January 7, 2011 program.



Live at Five

(WISC- TV, Madison)

features Catherine Bolden discussing

Sprout Change diapers and attending the Golden Globe Boom Boom Room on its January 11, 2011 program.



Business

Profile (Wisconsin Eye)

does a full 30 minute business profile of The Willow Store with an on-site visit guided by Catherine Bolden for its January 11, 2011 program.



NBC 15 News

at 5 (WMTV –TV, Madison)

features The Willow Store’s

Catherine Bolden discussing Reusable Future laundry products on its March 30, 2011 program.



Wake

Up News

(WITI –TV,

Milwaukee) features The Willow Store’s Catherine Bolden discussing Sprout Change diapers and dryer balls on its May 30, 2011 program.



NBC

5 News Today (WMAQ-

TV, Chicago ) features The Willow Store’s Catherine Bolden and mom blogger Carrie Goldman Segall discussing Sprout Change diapers on its July 16, 2011 program.


The Willow Store The Willow Store Radio Placements :Radio Placements :

1.1. Wisconsin Radio Network -Wisconsin Radio Network -February 5, 2011 February 5, 2011

2.2. Milwaukee Public Radio’s Milwaukee Public Radio’s Lake Effect -Lake Effect -February 14, February 14, 20112011

3.3. WIBA’s WIBA’s Outside the Box Outside the Box --April 6, 2011April 6, 2011

4.4. WGN Radio’s WGN Radio’s WGN WGN WeekendWeekend-July 2, 2011-July 2, 2011

5.5. FM News (WWWN-Chicago) -FM News (WWWN-Chicago) -August 27-28, 2011August 27-28, 2011


The Willow Store The Willow Store Radio Placements: Radio Placements: • Wisconsin Radio Network Wisconsin Radio Network weekend weekend

anchor Jason Fischer used audio anchor Jason Fischer used audio from Catherine Bolden’s from Catherine Bolden’s Wisconsin Wisconsin Eye Eye interview for a radio story that interview for a radio story that aired on February 5, 2011.aired on February 5, 2011.

• Susan Bence of Susan Bence of Milwaukee Public Milwaukee Public Radio Radio made an on-site visit to The made an on-site visit to The Willow Store for a Willow Store for a Lake Effect Lake Effect story story that aired on February 14, 2011that aired on February 14, 2011..

• Mitch Henck interviewed Catherine Mitch Henck interviewed Catherine Bolden about Reusable Future for Bolden about Reusable Future for his April 6, 2011 his April 6, 2011 Outside the Box Outside the Box program on program on WIBA (Madison)WIBA (Madison). .



Radio Placements:Radio Placements:• WGN Weekend WGN Weekend host Bill host Bill

Moller with Catherine Bolden Moller with Catherine Bolden in the WGN showcase studio in the WGN showcase studio for her July 2, 2011 for her July 2, 2011 WGN Radio WGN Radio appearance.appearance.

• FM News (WWWN-Chicago) FM News (WWWN-Chicago) reporter Jennifer O’Neill reporter Jennifer O’Neill interviewed Catherine Bolden interviewed Catherine Bolden about the Sprout Change about the Sprout Change diaper for a story that aired on diaper for a story that aired on August 27-28, 2011. August 27-28, 2011.


The Willow Store The Willow Store Marketing Partnerships:Marketing Partnerships:

1.1. Bunny Berry Bunny Berry

2.2. Practically Green Practically Green

3.3. Celebrate Children Foundation Celebrate Children Foundation

4.4. Gio’s Garden Gio’s Garden

5.5. Keva Sports Center Keva Sports Center


The Willow Store The Willow Store Advertising :Advertising :

1.1. Print advertisements Print advertisements


The Willow Store The Willow Store Events :Events :

1.1. Cloth Diaper Q& A Cloth Diaper Q& A -Madison -Madison Children’s Museum -Children’s Museum -October October 21, 2010 21, 2010

2.2. 2011 Golden Globe Boom 2011 Golden Globe Boom Boom Room- Boom Room- Los Angeles- Los Angeles- January 14-16, 2011 January 14-16, 2011

3.3. Green Baby Shower- Green Baby Shower- Appleton, Wisconsin-February Appleton, Wisconsin-February 19, 201119, 2011

4.4. Isthmus Green Day- Isthmus Green Day- Madison, Wisconsin -April 16, Madison, Wisconsin -April 16, 20112011

5.5. Eco Fair 360Eco Fair 360-Elkhorn, -Elkhorn, Wisconsin-July 9, 2011 Wisconsin-July 9, 2011


The Willow Store The Willow Store Media Releases & Advisories: Media Releases & Advisories:

--The Willow Store The Willow Store

-Sprout Change -Sprout Change

-Reusable Futur-Reusable Future e


The Willow Store The Willow Store Green Baby Shower :Green Baby Shower :

--Green baby showers blog entry on The Willow Store Green baby showers blog entry on The Willow Store website -January 2011website -January 2011

- - Green Baby Shower for Red Shoes PR President Lisa Green Baby Shower for Red Shoes PR President Lisa Cruz - Appleton, Wisconsin-February 19, 2011Cruz - Appleton, Wisconsin-February 19, 2011


The Willow Store The Willow Store Isthmus Green Day -April 16, 2011 :Isthmus Green Day -April 16, 2011 :

- - The Reusable Future website destination premiered The Reusable Future website destination premiered at the widely attended annual Isthmus Green Day at the widely attended annual Isthmus Green Day event in Madison , Wisconsin . event in Madison , Wisconsin .


The Willow Store The Willow Store 2011 Golden Globe Boom Boom Room Event - January 14-16 , 2011:2011 Golden Globe Boom Boom Room Event - January 14-16 , 2011:


The Willow Store The Willow Store Blog Placements include:Blog Placements include:

1.1. Chicago Now, Chicago Now, Portrait of anPortrait of an

Adoption,Adoption, June 21, 2011 June 21, 2011


Public Policy Clients: Public Policy Clients:

• Wisconsin Wisconsin Commercial Deer Commercial Deer and Elk Association and Elk Association

• Wisconsin Wisconsin Association on Association on Alcohol and Other Alcohol and Other Drug Abuse Drug Abuse

• Film Wisconsin Film Wisconsin • Wisconsin Urban & Wisconsin Urban &

Rural Transit Rural Transit Association Association


Stand Up for your train-Stand Up for your train-Wisconsin Wisconsin

• A October 16, 2010 A October 16, 2010 Milwaukee press Milwaukee press conference on the conference on the Milwaukee to Madison high Milwaukee to Madison high speed rail line brought speed rail line brought together a broad based together a broad based coalition of supporters.coalition of supporters.

• Media coverage generated Media coverage generated including television stories including television stories on on WDJT WDJT andand WISN WISN, , and in and in The Daily ReporterThe Daily Reporter and and The The Waukesha FreemanWaukesha Freeman..

• Sponsored in part by the Sponsored in part by the Wisconsin Urban & Rural Wisconsin Urban & Rural Transit Association. Transit Association.


• For For Film WisconsinFilm Wisconsin, helped , helped create overall media create overall media strategy plan, arranged strategy plan, arranged newspaper editorial board newspaper editorial board meetings, created Game meetings, created Game On! media day and Faces of On! media day and Faces of Film outreach. Film outreach.

• This effort generated This effort generated numerous editorial numerous editorial endorsements and endorsements and 14 14 media media stories in print, television, stories in print, television, radio and on the internet.radio and on the internet.

• Media effort were designed Media effort were designed to save the successful to save the successful Wisconsin Film Incentives in Wisconsin Film Incentives in the state budgetthe state budget. .

Film Wisconsin Film Wisconsin

Milwaukee Journal SentinelMilwaukee Journal Sentinel, , April 20, 2009April 20, 2009


• For the 2009 Housing & For the 2009 Housing & Transit Seminar, we acted Transit Seminar, we acted as a spokesperson on as a spokesperson on WORT Radio-MadisonWORT Radio-Madison and and in thein the IsthmusIsthmus newspaper newspaper for preview stories. for preview stories.

• Secured extensive print Secured extensive print coverage in coverage in The Capital The Capital Times Times and and The Badger The Badger HeraldHerald..

• Television coverage by Television coverage by Wisconsin EyeWisconsin Eye..

• The Housing & Transit The Housing & Transit Seminar preview story Seminar preview story was the lead story on was the lead story on WISC-TV’s WISC-TV’s News at News at Six Six September 30, September 30, 2009 newscast. 2009 newscast.

• http://www.channel3000.com/news/21165788/detail.html

Wisconsin Urban & Rural Wisconsin Urban & Rural Transit Association Transit Association


Public Relations Public Relations Agency Work:Agency Work:

• Boelter + Lincoln- Boelter + Lincoln- Wisconsin Wisconsin Branding Branding Campaign Campaign

• Red Shoes PR Red Shoes PR • Glowac + Harris-Glowac + Harris-

Capital BreweryCapital Brewery• Nation Consulting-Nation Consulting-

Mobile Future Mobile Future


Capital Brewery :Capital Brewery :

• Secured media Secured media placements worth placements worth over $85,000 for over $85,000 for Capital Brewery’s Capital Brewery’s Supper ClubSupper Club beer beer brand in the brand in the Chicago, Chicago, Minneapolis- St. Paul Minneapolis- St. Paul and Madison, and Madison, Wisconsin markets. Wisconsin markets.


Capital Brewery Capital Brewery • To promote the award To promote the award

winning Supper Club beer, winning Supper Club beer, we secured numerous we secured numerous placements including:placements including:

• Radio: An appearance on Radio: An appearance on WIND AM -Chicago ‘s Livin WIND AM -Chicago ‘s Livin Large show, Large show, 2 news stories 2 news stories onon WTDY -Madison WTDY -Madison and a 45 and a 45 minute segment on minute segment on Wisconsin Public Radio. Wisconsin Public Radio.

• Television: Segments on Television: Segments on WKOW-Madison WKOW-Madison andand WMTV- WMTV-Madison.Madison.

• Print: News stories included a Print: News stories included a full page full page Chicago Tribune Chicago Tribune Travel Section article, a Travel Section article, a business story in the business story in the Star-Star-Tribune Tribune and a and a City Pages City Pages beer review. beer review.


Political Clients:Political Clients:

• Dan Kapanke for Dan Kapanke for State SenateState Senate

• Van Mobley for Van Mobley for State State Superintendent Superintendent

• Kapanke for Kapanke for Congress Congress


9 Media Stories in 2 Days9 Media Stories in 2 Days Kapanke Announces Kapanke Announces “Green Agenda”“Green Agenda”• A unique economic A unique economic

development campaign development campaign theme was created with theme was created with extensive research. extensive research.

• The campaign was rolled The campaign was rolled out at a press conference out at a press conference that generated that generated nine nine media stories in two media stories in two days- days- 6 radio interviews, 6 radio interviews, 2 television stories and 1 2 television stories and 1 print story. print story.

• It became the most It became the most successful media effort successful media effort that they had in four that they had in four years.years.

Dan Kapanke interviewed Dan Kapanke interviewed on on WKBT-La Crosse WKBT-La Crosse on on September 26, 2008 September 26, 2008

Dan Kapanke-Dan Kapanke-State Senator State Senator


Van Mobley -Van Mobley -State Superintendent State Superintendent

• Arranging 25 print, 25 Arranging 25 print, 25 radio, 8 television and radio, 8 television and 5 internet media 5 internet media interviews across interviews across Wisconsin in a one Wisconsin in a one month period.month period.

• Media outlets reached Media outlets reached included the included the Milwaukee Journal Milwaukee Journal Sentinel, The Post-Sentinel, The Post-Crescent, Crescent, andand The The Capital Times. Capital Times.

• 63 Interviews 63 Interviews Arranged in One Arranged in One MonthMonth

Van Mobley interviewed on Van Mobley interviewed on WPT’s WPT’s Here and NowHere and Now on January 23, 2009on January 23, 2009


• PoliticoPolitico• The Hill The Hill • Congressional Congressional

Quarterly Quarterly • Roll CallRoll Call• Human Events Human Events • The HotlineThe Hotline• The Weekly The Weekly

Standard Standard

Kapanke for Congress Kapanke for Congress

becher group overview

Documents

willow store radio placements

willow store printplacements

news wkowswake

wisconsin radio network

news witimilwaukee

news wmtv madison

news todaywmaqtv

mitch henck radio segments