BEC CHALLENGE

1

Bilbao International Exhibition of Specialist Automotive

Components and Automotive Supply Chain Partners.

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BEC CHALLENGE

GLORIA SADETSKI NEREA SANZ JON NAVARRO

CORENTIN PAVOUX MÓNICA SUSAETA

Tier 1, 2 and 3 Automotive Component Manufacturers will be

mostly from the basque country and some internation and

national stands at the expo to display their very latest technologies

and products, plus numerous more exhibitors will be on hand to

discuss how they can participate in cost reduction within supply

chains, and how they can offer new, alternative, cost-effective

manufacturing and supply solutions.

BEC CHALLENGE

2

WHAT CAN YOU EXPECT TO FIND AT GLOBAL

AUTOMOTIVE COMPONENTS AND SUPPLIERS EXPO?

Structural elements and bodies of cars Drivetrain Powertrain

Automatic rims Interior elements Exterior elements

Eletronics Dies

BEC CHALLENGE

3

BEC With its open plan layout and maximum

clearance of 18 m, the BILBAO EXHIBITION CENTRE, has

150,000 m2 of exhibition space distributed between 6

halls, all without columns.The 18,000 m2 congress centre is

the perfect venue for conventions, seminars,

presentations, celebrations, gala dinners, etc.

LOCATION: Bilbao Exhibition Centre

BILBAO has been the core of the Basque

Country since the days of the consulate.

BEC CHALLENGE

4

COMPETITORS:

SPAIN:

ITALY:

BEC CHALLENGE

5

CHINA:

USA:

BEC CHALLENGE

6

TAIWAN:

INDIA:

BEC CHALLENGE

7

WHY HAVE WE CHOSEN THIS CONCEPT?

The Basque

automotive

components sector is

one of the most

competitive and

innovative. Its

management levels

are comparable to the

most advanced in the world, with a high level of efficiency and effectiveness.

It is made up of 300 companies invoicing over 10 billion euros and employing over

75,000 people, 35,000 of which in the Basque Country. The specific weight of Daimler

Vitoria must be added to this, producing around 100 thousand vehicles a year and

with 3,000 employees.

The new AIC-Automotive Intelligence Centre can be highlighted as a unique value

generation center that enables the entire sector to cooperate in areas such as

knowledge, training, technology or industrial development.

Spain is the 2nd largest automaker in Europe and 11th at world level.

- 1st European manufacturer of commercial vehicles.

- The first automotive brands are established in Spain.

- 17 Manufacturing Plants installed in the Spanish territory.

- 1,000 manufacturers of components and equipment integrated supply chain

industry.

- 90% of the vehicles made in Spain are exported to 130 countries.

From 3-4 million vehicles are transported each year by the Spanish Territory.

THE AUTOMOTION IN SPAIN

THE AUTOMOTION IN THE

BASQUE COUNTRY

BEC CHALLENGE

8

STRENGHTS WEAKNESSESS

Strong investment in automobiles

Increase in expert levels

Increase as a hobby and work

Increase in demand for quality

Basque country most competitive and

innovative

High level of efficiency and

effectiveness

A lot of experience in the industry

(industrial)

Strong market

Not such a developed area

Small city

Limited public

Lack of branding

Local demand is still towards low cost

vehicles, due to not very high income

OPPORTUNITIES THREATS

Growing population in the country

Better car technology demand

The car is a status symbol

Introduce innovations for cars will bring

new products

Specialized labor

Responsible business (can help the

country economically in producing

jobs)

Political attitude towards green cars

There is too much competition in every

product category

International competition

Financial resources

Price of raw material high

SWOT:

BEC CHALLENGE

9

WHO WOULD VISIT US? :

- Independent and official Workshops

- Distribution networks and workshop systems

- Automakers

- Original equipment manufacturers (OEM)

- Wholesalers of parts and

- Vehicle accessories

- Merchants equipment and

- Distributors of spare parts

- Fleet managers

- Painting centers

- Towing services

WHO WOULD EXHIBIT? :

The exhibition would be composed of 300 companies of the Basque country and some

exhibits that are nation and international. These companies are linked to ACICAE.

ACICAE: is a non-profit making business association, founded in the Basque Country in

1993, with the aim of improving the competitiveness of the automotive industry.

It is considered to be one of the first clusters to be set up in Europe with the support of the

Basque Government and following Professor Porter’s methodology. Since then it has evolved

rapidly contributing to the four-fold increase in turnover of the Basque automotive industry

over the past fifteen years, exceeding 10 billion euros.

BEC CHALLENGE 01 /04/2015