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look book FALL | WINTER 2013

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Page 1: Beauty Supply | Nail Polish | Shellac | Nail Care | CNDtrend for Fall 2013. Nails are dark, pointed, dangerous and edgy. play BLOOD DRIP THE BLONDS | Fall/Winter 2013 CND SUPPLIES

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Page 2: Beauty Supply | Nail Polish | Shellac | Nail Care | CNDtrend for Fall 2013. Nails are dark, pointed, dangerous and edgy. play BLOOD DRIP THE BLONDS | Fall/Winter 2013 CND SUPPLIES

look bookFALL | WINTER 2013

Dear Nail Professional,

We’ve taken an exciting new approach to our fashion reporting. The big idea: to bring you more big trend news in real time, as it happens on the runway, with the how-to’s, tools and techniques which enable you to immediately offer these same high-fashion nail concepts in wearable ways that will thrill your clients.

We hand-selected the top four, most directional designers in NYC and London who are making news and setting trends as our partners for the Fall/Winter 2013 season. The partners we chose are perfectly aligned with CND and our commitment to innovation and creativity.

The nail we envisioned for Alexander Wang, had a modern, cool aura that we call ENIGMA. The attitude of this nail is subtle, mysterious, and finished with pearlized matte. One of our favorite textures for the nail of this season is an eroded sandstone surface, which complimented the fragility of Alexander Wang’s new collection which captures the feel of cashmere, angora and mohair, luxuriant yet airy-light as a snowflake.

The real “killer” trend this season: we call it we’re calling FORBIDDEN, interpreted for

Jan ArnoldCo-Founder/Style DirectorCND

Fashion Week Recap with Jan Arnold

The Blonds’ new collection which references classic horror films: “The Birds” by Alfred Hitchcock, and “The Shining” by Stanley Kubrick.

The Blonds dressed their models like Hitchcock’s famous ice-blondes themselves, with retro-femme wasp-waists and pointed pumps. But we all know how a ladylike demeanor can mask a deadly destiny, so we made FORBIDDEN nails dagger-long and pointed for the runway.

For the most regal Fall and Winter interpretation of these ideas, we collaborated with Michael van der Ham during London Fashion Week. Our baroque, hammered metal nail-effects are royal, yet distressed— a fallen queen in tattered finery.

And, sometimes girls just wanna have fun. Creatures of the Wind took inspiration from the punk anarchy of 1980s downtown color-clash, so CND created the look we call SECRET ALPHABET. We paired contrasting tones like electric orange and lime with flat matte gray and heather pink, punctuated by frenetic graffiti squiggles.

Be sure to check out our new LOOKBOOK concept, which will be virtual-only, and more fabulous than anything you’ve ever held in your gorgeous hands.

As always, nails rule! And so do you.

SECRET ALPHABET IS PUNCTUATED

BY FRENETIC GRAFFITI SQUIGGLES

THE REAL “KILLER” TREND THIS SEASON WE WE’RE CALLING FORBIDDEN

OUR METAL NAIL-EFFECTS ARE ROYAL, YET DISTRESSED

THE ENIGMA NAIL IS SUBTLE, MYSTERIOUS, AND FINISHED

Page 3: Beauty Supply | Nail Polish | Shellac | Nail Care | CNDtrend for Fall 2013. Nails are dark, pointed, dangerous and edgy. play BLOOD DRIP THE BLONDS | Fall/Winter 2013 CND SUPPLIES

ALEXANDER WANG

This nail is an enigma - soft yet bold, pearlized yet matte, layered with

smoky tones.

play

SANDSTONEALEXANDER WANG | Fall/Winter 2013

CND SUPPLIES

CND Shellac Base Coat CND Shellac Colors:• Romantique• CocoaCND Shellac Top CoatCND ProSeries Gel Flat Oval BrushCND Glossing BufferCND UV Lamp

PRODUCTS

CND Shellac

ART SUPPLIES

Fan Brush99% IPA

INSTRUCTIONS

1. Apply a thin layer of Shellac Base Coat & cure for 10 seconds.

2. Apply one thin layer of Shellac Cocoa to entirenail. Cure for two minutes.

3. Apply two thin layers of Shellac Romantique. Cure each layer for two minutes.

4. Coat the tip of a fan brush with Shellac Cocoa, starting at the side-wall, brush up towards the apex, leaving the center free of color. Cure for two minutes.

5. Apply a thin layer of Shellac Top Coat and cure for two minutes.

6. Wipe with 99% IPA to remove top film.

7. Lightly buff the shine to create a matte finish.

Page 4: Beauty Supply | Nail Polish | Shellac | Nail Care | CNDtrend for Fall 2013. Nails are dark, pointed, dangerous and edgy. play BLOOD DRIP THE BLONDS | Fall/Winter 2013 CND SUPPLIES

THE BLONDS

‘Forbidden’, CND’s hottest trend for Fall 2013. Nails

are dark, pointed, dangerous and edgy.

play

BLOOD DRIPTHE BLONDS | Fall/Winter 2013

CND SUPPLIES

CND Shellac Base Coat CND Shellac Colors:• DecadenceCND Shellac Top CoatCND Additives:• Red Wine• Glitter

PRODUCTS

CND Shellac Additives

ART SUPPLIES

Detail Brush99% IPA

INSTRUCTIONS

1. Apply a thin layer of Shellac Base Coat & cure for 10 seconds.

2. Use a detail brush to create vertical lines from cuticle to the middle of the nail in Shellac Decadence. Cure for two minutes.

3. Apply a thin layer of Shellac Decadence covering 2/3 of the nail, leaving a jagged pattern. Cure for two minutes.

4. Apply a thin layer of Shellac Top Coat and cure for two minutes.

5. Use the tip of the detail brush to apply tiny beads of glitter vertically down the nail. Cure for two minutes.

6. Wipe with 99% IPS toremove top film.

Page 5: Beauty Supply | Nail Polish | Shellac | Nail Care | CNDtrend for Fall 2013. Nails are dark, pointed, dangerous and edgy. play BLOOD DRIP THE BLONDS | Fall/Winter 2013 CND SUPPLIES

MICHAEL VAN DER HAM

Nails were medium length sleek almonds with a blunt

chiseled-edge, finished with corroded metals.

play

TORTURED METALMICHAEL VAN DER HAM | Fall/Winter 2013

CND SUPPLIES

CND Shellac Base Coat CND Shellac Colors:• FedoraCND Shellac Top CoatCND ProSeries Gel Flat Oval BrushCND UV Lamp

PRODUCTS

CND Shellac

ART SUPPLIES

TweezersBronze/Gold Leafing99% IPA

INSTRUCTIONS

1. Apply a thin layer of Shellac Base Coat & cure for 10 seconds.

2. Apply one thin layer of Shellac Cocoa to entirenail. Cure for 2 minutes.

3. Apply two thin layersof Shellac Fedora. Cureeach layer for twominutes.

4. Use tweezers to tearsmall pieces ofbronze/gold leafing. Usethe Gel Flat Oval Brushto apply the leafing in arandom pattern over thetop film of Fedora.

5. Apply a thin layer ofShellac Top Coat andcure for two minutes

6. Wipe with 99% IPA to remove top film.

Page 6: Beauty Supply | Nail Polish | Shellac | Nail Care | CNDtrend for Fall 2013. Nails are dark, pointed, dangerous and edgy. play BLOOD DRIP THE BLONDS | Fall/Winter 2013 CND SUPPLIES

CREATURES OF THE WIND

The nail “reads” a ‘secret alphabet’ for this unique, cool girl communicating

her new-found sophistica-tion while staying true to

her artistic soul.

play

GRAFFITICREATURES OF THE WIND | Fall/Winter 2013

CND SUPPLIES

CND Shellac Base Coat CND Shellac Colors:• Cocoa• AsphaltCND Shellac Top CoatCND UV Lamp

PRODUCTS

CND Shellac

ART SUPPLIES

Ultra Fine-Tip Sharpie®Markers99% IPA

INSTRUCTIONS

1. Apply a thin layer of Shellac Base Coat & cure for 10 seconds.

2. Apply one thin layer of Shellac Cocoa to entirenail. Cure for 2 minutes.

3. Apply a thin layer ofShellac Asphalt to 1/3 ofthe nail and cure for twominutes.

4. Apply a thin layer of Shellac Top Coat andcure for two minutes.

5. Wipe with 99% IPA

6. Draw in graffitisquiggles with Sharpiemarkers starting withorange, brown andfinishing with blue.

Page 7: Beauty Supply | Nail Polish | Shellac | Nail Care | CNDtrend for Fall 2013. Nails are dark, pointed, dangerous and edgy. play BLOOD DRIP THE BLONDS | Fall/Winter 2013 CND SUPPLIES