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Beauty on a Small Budget ChallengeWork Samples
Erica Cook Calgary
Lisa Canning Toronto
PARTNER INFLUENCERS
Poppytalk Vancouver
Saskia Thuot Montreal
Courtenay Hartford Southwestern Ontario
Heather Eigler Calgary
Jennifer Ashley Winnipeg
PARTNER INFLUENCERS
SAMPLING OF BLOGGERS PROMOTING CIL ON TWITTER
SAMPLING OF BLOGGERS PROMOTING CIL ON INSTAGRAM
SAMPLING OF BLOGGERS PROMOTING CIL ON FACEBOOK
SAMPLING OF CONTEST ENTRIES
SAMPLING OF CONTEST ENTRIES
SAMPLE EDITORIAL PROMOTION●
SPOT PRIZING● To encourage contest
participation and trial o f C I L P r e m i u m products, influencers he ld a se r ies o f giveaways on their b logs and soc ia l platforms. This was highly effective in creating excitement for the CIL Beauty on a S m a l l B u d g e t Challenge, as well as c rea t ing pos i t i ve u s e r - g e n e r a t e d content regarding CIL on social media.
SPOT PRIZING
CHUM FM ON-AIR PROMOTION AND GIVEAWAY●
RYTHME FM ON-AIR PROMOTION AND GIVEAWAY●