TRENTON ELECTION WEBSITE

TRENTONELECTIONWEBSITE

Jessa Gianotti, Jamie Michel, Kathleen Fox, Elena Tafone

Population AnalysisTotal population of 84,913 people26% White52% Black33% HispanicLarge Polish and Liberian communities

Voter Archetypes The target audience is Black and Hispanic residents from ages 25 to 40.The Young VoterThe Concerned Parent The Longtime Resident

The Home PageSketchBlue and Yellow theme like Trenton flag

Arial Black FontCountdown to electionThere will be pictures with the candidates name underneathTwo Menu Bars. The first one is on top and links to the: Home page Candidates page Issues page How to Vote page Like button to the Trenton Election page.The second menu bar has a: Search barWordPress follow buttonCalendar with major eventsTwitter feed

Special Considerations & FeaturesTranslations: Spanish, French, Creole and PolishSubtitles in different languagesResident Spotlight

Features (contd)Mobile FriendlySocial MediaWidgets

Site Map

Navigation When faces of candidates are clicked you will be linked to that persons Candidates page.

Each Candidate page will have the following categories: Leadership Experience, Education, Family, Background and Issues.

Issues in candidate page links to Issues page In the Issues page there are four categories: Police Cutbacks, Education, Crime and the Economy.

Each category will give information about all four candidates opinions on the issue.

The How to Vote page contains information on Voter Information and Polling Places.

Development TimelineApproximately 3 months to complete site:Gather informationInterviews Designing siteReceiving feedback

Resources RequirementsOnline or print newspaper articlespast and presentOffices of mayoral candidatesExperts in the political history of TrentonSocial MediaExperts in Trenton as a city

SustainabilityWeekly updates, or as events occur:Election NewsCandidate UpdatesPress ReleasesTrenton NewsCorrections and EditsSite should also be updated with comments.Social media (i.e. Twitter), as well as timelines and calendars should be updated

AnalyticsGoogle Analytics helps in 3 main areas:Knowing Your AudienceSocial MediaSite Usage and Searches

Will also help to track site development and allow us to improve in the future; reach performance goals.