beautiful minds girlfriend event carriageworks sunday, 30 th august 2015
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Beautiful Minds Girlfriend EventCarriageworksSunday, 30th August 2015
Proposal Overview
o The Organizer o The Audienceo The Evento Event Speakerso Getting Involvedo Event Marketingo Partnership Packages
The Organizer
o Beautiful Minds Founder & Director
o Author
o Radio Presenter for 89.7FM
o Public Speaker
Marina Passalaris
Author of Beautiful Minds
Beautiful Minds, A Journey of Self Discovery is a friend for teenage girls helping them navigate who they are, how to get through their tricky teen years and putting their best foot forward.
Marina in the News
http://www.beautifulminds.com.au/media.html
The Audience
Beautiful Minds Australia is dedicated to the education of girls aged 11 to 17 through life skills, fun and inspiration – helping them become confident and dynamic individuals.
50%
of all Year 12 students have had sexual intercourse
51%
of kids eat fast food or other junk foods two to
four times a week
Alcohol and other drugs are the
3rd highest concern among
young people
80%
of 12 year old girls are not happy with their current size or
think they’re fat
Sources: www.betterhealth.vic.gov.au; www.livestrong.com; younglife.org.au; Mission Australia National Youth Survey
#1
On the list of teenage worries are bullying, abuse and suicide
What Beautiful Minds’ Teens sayhttp://www.youtube.com/watch?v=zzvkj7aM0ME
The Event
This is the event for Teen girls. Addressing issues such as Bullying, Nutrition, Make-up and Beauty, Suicide Prevention, Mental health, Body issues, Career advice, Self esteem, as well as sharing success stories and Teen inspiration in a positive way to help girls best equip themselves for their tricky Teen years.
Speakers
1: Maz Compton – Host for the event, (26.4K)
2: Jessica Smith – Paralypian, Australia Day Ambassador, Body Image speaker and campaigner (10.6K)
3: Sarah Ellen - TBC
4: A Sony Artist TBC
5: Tyde Levi – You Tuber (334,021K) & 180 K Instagram
6: Damian D – Relationship expert
6: Girlfriend Magazine Fashion Editor, Kristy Koutsogiannis (2.2k) Instagram
Promoting the Event on YouTube
http://www.youtube.com/watch?v=4hJDJBU95vYhttp://www.youtube.com/watch?v=2DxNv65e9Rghttp://www.youtube.com/watch?v=ZvI0zTqZIlk
Marketing
MEDIA
• Girlfriend Magazine, Website & Social Media
• Beautiful Minds Website
• YouTube
• Speaker Blogs & Email send
• PR
EVENT
• Branding
• Promotional video
• Promotional items
• Event tickets
Getting Involved
o Make a differenceo Impact the development of Teen girlso Support a platform where Teen girls can learn from and be inspired
by exceptional role models on issues that are important to themo Engage and connect with your core audience o Build impactful relationshipso Benefit from a positive, top of mind brand association
Sponsorship Packages
We offer 6 opportunities for brands to be involved in the event. We are open to having our You Tube sensation give away and promote a beauty item on the day and have our fashion stylist promote and utilize a fashion brand on the day.
1. Sponsor Package- $7,000 (valued at $67,635)
• 1 x Email send to Girlfriend Magazine (600k) and Beautiful Minds (8k) database
• # mentions in minimum 2 x posts per Twitter, Facebook and Instagram platform by Beautiful Minds and Girlfriend Magazine posts leading up to and on the event day
• Branded Speakers’ videos on YouTube with logos included
• Valued at $24,405
• Girlfriend Magazine: Logo and name mention on 3 x DPS (valued at $33,630), website banner and post event gallery
DPS July – 28 April logo deadline
DPS August – 2 June logo deadline
DPS September – 30 June logo deadline
• Sample opportunity in Girlfriend Magazines Aug, Sep or Oct 2015 Edition
• Exposure on Beautiful Minds website
Valued at $37,630
• Facebook Likes promo• Branding on Speaker Podium• Brands get a 3 minute video at
event• 2 tickets (valued at $198)• Branding on crew T-Shirts• Promotional material and
products in goody bags
• Valued at $5, 600
Total Media Reach – Beautiful Minds, Girlfriend magazine and Speakers
1,629,205
Speaker videos of event on YouTube
1,176,337
Event promoted on Instagram #
556,107
Event promoted on Instagram #
95,243 Event promoted on Instagram #
82,000
Blog posts and email
70,002 3 x DPS promoting the event,
website banner, event gallery & social media
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We’d love to have you on board!
Free a child’s potential and you will transform him into the world - Maria Montessori