beau arrow spring 2012 ⌘ ashley phillips taylor gaffney chelsey paschall mdse 1650 – fall...
DESCRIPTION
Beau Arrow Spring 2012 ⌘ Ashley Phillips Taylor Gaffney Chelsey Paschall MDSE 1650 – Fall ‘11 Apparel Line Project. SWOT Analysis. Project Scenario This ruffle shoulder cowl-neck top was a best seller for women’s casualwear in Spring 2011 - PowerPoint PPT PresentationTRANSCRIPT
Beau Arrow
Spring 2012⌘
Ashley Phillips Taylor GaffneyChelsey Paschall
MDSE 1650 – Fall ‘11 Apparel Line Project
SWOT Analysis
• Project Scenario– This ruffle shoulder cowl-
neck top was a best seller for women’s casualwear in Spring 2011
– Was available in three different colors: simple ivory, vibrant magenta and hacienda coral
– Buyers want to update the top to continue to be a best seller in Spring 2012
SWOT Analysis
• Strengths– This item is already a bestseller– With a price point of $70-$100 there is a budget large
enough to adjust the design, updating it for the next season
• Weaknesses– The ruffle sleeve design is not flattering for many
women; can make shoulders look broad– Many of the department store’s customers own the
top from Spring 2011, and may not purchase again
SWOT Analysis
• Opportunities– The item only comes in three colors, so there is room
to add more or change color scheme– Age range for this top is nearly universal, so it can be
sold in both women’s and juniors departments• Threats– Since item was a bestseller last season, competitors
may copy it in Spring 2012– Lower-end retailers may create top at lower price
point, making it hard to sell at $70-$100 range
Line Direction
• Soft, flowy, and sheer fabrics• Loose, fitted tops, as well as high-waisted
palazzo pants• Tribal concept with cheetah and geometric
prints• Use of bold, bright colors – Mix of pinks, blue-
greens, oranges, and yellows• Colors contrast well with the prints chosen
Line Direction
• Gold accents work well with the tribal theme• The line also has a mix and match concept- all
pieces are interchangeable; this way multiple outfits can be made from minimal pieces
• The garments are made for confident, bold, fashionable customers who are ready to be fashion forward.
Trend Board and Inspiration
Trend Board and Inspiration
Palazzo Pants
Spring 2012 Apparel Line
Spec Sheet
Spec Sheet
Spec Sheet
Cost Sheet
Cost Sheet
Cost Sheet