beach towel season - countdown to warm weather begins
TRANSCRIPT
Beach Towel Season - Countdown to Warm Weather Begins
You know winter is moving fast when Major League Baseball teams are already mobilizing their
players for Spring Training 2015. With the “boys of summer” starting their workouts, it’s officially
time to begin the countdown to warm weather and the season for custom beach towels.
Beach Towels in the Winter
Business owners should not let cold weather put a freeze on a beach towel promotion. In sunny
Florida, California and other tropical areas, beach season is year-round. You might not be heading out
for a swim in San Diego in March, but there are definitely enough rays to make watching the surf at La
Jolla fun this time of year.
Launching a promotion with custom beach towels
works in the winter because there are so many people
enjoying themselves in the sun. Whether they use
your branded towels to lounge on the beach, sit by the
pool or in the spa room at the gym, your logo and
company name will be making the rounds in foul or
fair weather. And that’s before you consider people
who travel to the Caribbean in winter.
Why Custom Towels Make Sense
Marketing campaigns need to take an all-around approach these days. Internet ads are an essential, but
looking offline to product promotions is an effective strategy. People who see your branded beach
towels will have a unique form of interaction with your brand. Use splashes of color to make your
company name and logo stand out. We offer help in the design process if needed.
Most importantly, do not let the seasons dictate your marketing strategy. It is always sunny in some
part of the country, and preparing for the launch of products in the spring means starting your
marketing offensive much earlier. Make sure you have your custom beach towels in stock before you
decide to go public with new merchandise.
Beach Towels offers the best in custom towels. Check out the Value Line or experience the plush
comfort of the Nautica line for your next order. For more information or for a quote please
visit www.BeachTowels.com or contact us at (800) 290-6030.