BEACH HOUSE

PROJECTSTATEMENT

CLIENT

Sub Pop Records

BACKGROUND

Sub pop was introduced in the early 1980’s by Bruce Pavitt, who first started a fanzine while attending college in Olympia, Washington. The fanzine focused on independent record labels in America that he named Subterranean Pop.

“The Sub Pop #5 cassette, released in 1982, sold two thousand copies.” (Azerrad p.413*)

Sub Pop Record label grew it’s fame through Seattle’s music scene in the late 1980’s. They had signed bands like Nirvana and Soundgar-den and popularized the grunge genre. In the new millennium they have signed pop bands including: Beach House, The Shins, Fleet Foxes, The Postal Service, and many more.

*Azerrad, Michael. Our Band Could Be Your Life. Little, Brown and Company, 2001.

OBJECTIVE

Beach House is releasing a new album in 2012 titled Wild. They are also planning to launch a tour following the release of the new record. Beach House is in need of a consistent appear-ance throughout this entire campaign.

SOLUTION

Develop an illustrative style to apply to the campaign to create unity. From album art to tour posters there will be this consistency in the theme “Wild”.

MEDIA

CD packaging: CD disk design , jacket, inserts

Vinyl packaging: vinyl record design, jacket, insert

Tour poster- 110 x 170

COMPETITION

FLEET FOXES

SERA CAHOONE

PREVIOUSALBUMS

INSPIRATION MOODBOARD

SKETCHES

SKETCHES

SKETCHES

PROCESS

PROCESS

ROUGH

BEACH HOUSE

ON TOUR WITHPOOR MOON

BEACH HOUSE

PROCESS

COMPS

COMPS

COMPS

FinalCD case

Finalbooklet

FinalVinyl

http://www.urpressing.com/

Etched vinyl $450Transparent Colors: $.40 eachRandomly Mixed Color Vinyl: $.60 each

Mon 5th Nov 2012 Kampnagel // Hamburg // Germany

Tue 6th Nov 2012 Vega Main Hall // Copenhagen // Denmark

Wed 7th Nov 2012 Berns Salonger // Stockholm // Sweden

Thu 8th Nov 2012 Sentrum Scene // Oslo // Norway

Sat 10th Nov 2012 Astra Kulturhaus // Berlin // Germany

Sun 11th Nov 2012 Stodola // Warszawa // Poland

Mon 12th Nov 2012 MeetFactory // Prague // Czech Republic

Tue 13th Nov 2012 Flex // Vienna // Austria

Wed 14th Nov 2012 Feierwerk // Munich // Germany

Fri 16th Nov 2012 Gloria Theater // Cologne // Germany

Sat 17th Nov 2012 Les Docks // Lausanne // Switzerland

Sun 18th Nov 2012 AB Club // Brussels // Belgium

Mon 19th Nov 2012 Paradiso // Amsterdam // Netherlands

WILD tour

Mon 29th Oct 2012 The Arches // Glasgow // United Kingdom

www.beachhousebaltimore.com

Tue 30th Oct 2012 Stylus at Leeds University // Leeds // United Kingdom

Wed 31st Oct 2012 HMV Manchester Ritz // Manchester // United Kingdom

Fri 2nd Nov 2012 Roundhouse // London // United Kingdom

Sat 3rd Nov 2012 Anson Rooms // Bristol, Avon // United Kingdom

Finalposter