beach house 2011
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LPB Group has partnered up with Talent Resources (TR) for The Summer Beach House, to give brands theopportunity to “cool down” with Hollywood’s hottest crowd.
We are offering a platform for your brand to shine over the summer months! LPB Group and TR will activateunique programs in order to create the optimal summer experience -- whether sampling on the beaches of Malibu, or garnering press impressions at an exclusive Malibu event, LPB Group and TR will work with youto identify the right experience for your brand and target demographic.
The Summer Beach House has become the relaxation destination for celebrities, press and tastemakers. Thisunique opportunity allows your brand to showcase its products in a private beachfront home for Hollywood’sbiggest trendsetters when they head to the beach.
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Thanks to our close relationships with the city, LPB Group and TR are a couple of the only companiesallowed back to the shores of Malibu. The Summer Beach House remains exclusive by hosting intimategatherings for celebrities, photo shoots, press junkets, product launches and private corporate events.
●Neutrogena luncheon hosted by Vanessa Hudgens & Hayden Panettiere●
Celcius BBQ for the cast of The Hard Times of RJ Berger ●Garnier beauty day with Audrina Patridge●Hilary & Haylie Duff’s 4th of July extravaganza●One Coconut Water hosted birthday for Minnie Driver & Kathleen Robertson’s sons●Food Network Bobby Flay’s 4th of July BBQ for The Hills●Ashley Tisdale’s 22nd & 23rd birthdays●The Tava Tea Lounge at the DKNY Jeans Beach House●Press Junket for Van Wilder ●Taping of The Hills●Lindsay Lohan’s 21st birthday●E!’s Giulani Rancic’s bridal shower●Entertainment Tonight’s Samantha Harris baby shower●
Bertolli dinner with chef Rocco Dispirito for Molly Sims & friends●Asics host Annalynne McCord’s birthday
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* more press samples available upon request
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Electronic
Associated PressMore than 1,000 US media web sites and4,300 television and radio stationsdepend on the Associated Press for textstories, audio, video, graphics and photoservices for building their on-air andonline products and services.
KTLA.com KTLA.com is a top 5,000 site that reachesmore than 402k US monthly people. It’s
broadcast division has been on the air for63 years and covers local, national andinternational news.
Extra Extra is the second longest-runningentertainment magazine on television.Extra is also a force on the web with morethan 6.5 million page views each month.
US Weekly Readership: 1,928,852Impressions: 7,715,408AD Rate: $168,180
In TouchReadership: 898,911Impressions: 3,595,644AD Rate: $44,685
Life & Style Readership: 472,158Impressions: 1,888,632AD Rate: $13,245
Star MagazineReadership: 1,225,521Impressions: 4,902,084AD Rate: $68,847
Ok! MagazineReadership: 909,884Impressions: 3,639,536
AD Rate: $77,000
Online
Fox News OnlineReadership: 8,368,477Impressions: 33,473,908Date: July 22, 2009Story: Lindsay Lohan visitsbeach house
People.comReadership: 3,618,718Impressions: 14,474,872Date: July 6, 2009Story: Tori Spelling and son,
Liam, enjoy Malibu BeachHouse
TMZ.com Readership: 9,400,000Impressions: 37,600,000Date: July 13, 2009Story: Former Miss USA, AliLandry host birthday party fordaughter in Malibu
USA Today OnlineReadership: 254,000Impressions: 1,016,000Date: July 15, 2009Story: Kristin Cavallari photoshoot in Malibu
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Participating Sponsor • Placement of product within the house• Brand awareness• Organic celebrity seeding • Category exclusivity*
*Exclusivity price TBD upon category
**Please note, this opportunity does not guarantee celebrity photos
Total Investment: $5,000.00
Presenting Sponsor • One dedicated event to be held at the house• Product brand exclusivity • Branded items with logo for day of event • Production of event (include food, beverage,staff, security, valet, invites)• Brand awareness• Dedicated team of in-house publicists to work in conjunction with brand to secure press• Photos images
Total investment: $40,000
Title Sponsorship• Top billing at all events held at the house• One sponsor day event for corporate use• Branded items with logo (beach towels,totes bags, etc)• Product brand exclusivity • Minimum four celebrity events held at the“xyz house” • Dedicated team of in-house publicists tohelp secure placement online, print and social media• Brand awareness• Photos images
Total investment available upon request
Additional Sponsorships• Automotive: exclusive car sponsor to providecelebrity transportation, allot one to three vehicles to be placed in front of thehouse and as landmark onPCH.• Beverages: wine, beer, non alcoholic beveragesand liquor sponsors to beexclusively poured at all events branded barrels,coolers, allowed on site
Total investment available upon request
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With more than 10 years experience in the field of marketing, LPB Group specializes in all aspects of high profile event planning, product placement, talent outreach and event production.The LPB Group is a leader in its class.
Clients of the LPB Group include:Dick Clark productionsYoplait GreekChrysler FiatMiss California USAThe Michael Jordan Celebrity Invitational.
www.lpbgroup.com
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Talent Resources is a boutique marketing agency that
advances brands by engaging client’s consumers throughunique experiences and celebrity interaction. Withexclusive relationships with celebrities and the ability tonegotiate and execute one-of-a kind events, TalentResources is the ultimate partner for a great marketingstrategy.
Talent Resources events include:Sole Society LaunchSundance Lounge
AXE Lounge
www.talentresources.com
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Entertainment Fusion Group is a bi-coastal communications andmarketing firm with proven ability to design and deliversuccessful campaigns. We find creative solutions to challengingcommunication assignments, exceeding client expectations andearning us a reputation as a valued partner and industry leader.
EFG clients include:ASICSUBISOFTGUESS
LACOSTE HOMESANTA MARIA NOVELLAVEVO
www.efgpr.com
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PLACE STAMP HERE
FOR FURTHER
INFORMATION PLEASE CONTACT:
Rembrandt Flores
310-432-0020 x101