bea 2012- pack the house-how to host great author events
DESCRIPTION
Pack The House - How To Host Great Author Events That Get Maximum Turnout! Get busy planning your next author event with industry experts Dee Dee De Bartlo and Gretchen Crary, Principals of February Partners, who combined, have organized over a thousand events! Find out how to be creative in putting together an event and how to get big name authors to sign on for your venue. Stephanie Anderson, manager of Word Bookstore, will share secrets to using social and online media with community outreach to pull in the crowds. Vivien Jennings, of Rainy Day Books who hosts an average of 300 events per year, and Adrew Kahan, of the Free Library who has hosted Barack Obama, Elie Wiesel, Don Delillo, Tina Fey and many more prominent authors, will offer hands on tips and practical advice for how to plan a successful author event. Attend this session and learn from some of the best in the business how to engage your community, create memorable and meaningful events, bring in big name authors and draw standing room only crowds through promotion, partnerships, and good old fashioned word-of-mouth marketing.TRANSCRIPT
