bea 2012 - from #backlist to #frontlist: sell more books by creating dynamic and consistent content...
DESCRIPTION
From #backlist to #frontlist: Sell more Books by Creating Dynamic and Consistent Content for Social MediaInspire your social media marketing strategy and at the same time market and sell more frontlist and backlist books! Learn from various members of the industry - publishers, booksellers, agency, technology, publishing and marketing experts how to overcome the greatest challenge in social media marketing - understanding how to create and push out content consistently. Get answers to questions like; how do you keep the bucket filled up with engaging content that grows your online community and how do you keep your social community coming back for more. With so many new books being pushed on the social streams by publishers and booksellers, find out what to do with the hundreds of the not-so-new, backlist books that are in a publishers catalog or on the shelves of a store. Discover what the role of an author is to keep the momentum of their books moving on the social networks and what types of affordable technology tools can be used to push out content. This panel will provide scalable insights that will help publishers, booksellers, authors and librarians manage their social presence more efficiently and creatively while effectively generating social interest in backlist and frontlist titles.TRANSCRIPT
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From #backlist to #frontlist
SELL MORE BOOKSby creating dynamic and consistent content for
social media
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Please Tweet
#bookexpo
@srhalligan
@redcapybara @doubledaypub
@sirmichael @socialflow
@meganmcface @likeable
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Content Marketing
@srhalligan #bookexpo
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@srhalligan #bookexpo
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@srhalligan #bookexpo
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Control Your Creativity
Presented by:Joe Gallagher
@doubledaypub
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Everyone Loves Analytics
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You Need to Ignore them,Sometimes
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Schedule Your Creativity
@redcapybara #bookexp
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Task Management Software (Like Toodledo)
@redcapybara #bookexpo
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Feed your Creativity
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Use Other’s Creativity
@redcapybara #bookexpo
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New Followers(The Freaks)
• Offer them incentives• Respond to trends• Give opinions• Enter conversations• Encourage them to share
@redcapybara #bookexpo
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Your Followers(The Geeks)
• Respond to their comments• Ask them questions• Offer them deals• Show them content• Encourage them to share
@redcapybara #bookexpo
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Try Everything
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Follow Me.RIGHT NOW.
Joe is @RedCapybara
Doubleday is @DoubledayPub and facebook.com/doubledaybooks
You can find us on Pinterest and Tumblr, too
Never miss a chance to get followers!
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Maximizing Performance in Social
Presented by:Michael Chin@SocialFlow
ev
Maximizing Performance in Social
Presented by:Michael Chin@SocialFlow
ev
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What I’ll Talk About
• The real challenge you face in social media
• What’s the real opportunity?
@sirmichael #bookexpo
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Millions of conversations at once
How will you be heard?
Attention is the bottleneck
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The Opportunity of Attention
• Attention yields conversion
• All monetization strategies begin with attention
For the first time in history, the social graph provides a real
time, direct relationship with your audience based on an
attention exchange
Will you harness the value of your greatest asset?
@sirmichael #bookexpo
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Attention means more than “likes” and “followers”
Attention means engagement and trust
Which leads to action
Convertible attention = business value
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The Challenge Summarized
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Content
• Engagement is tied directly to the right piece of content
• The audience demands what it wants; let your audience
“pull”
• Wealth of untapped content beyond what’s currently made
available
• The right mix of content builds trust and social capital
@sirmichael #bookexpo
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Delivery to a fast moving social graph
• When interest intersects with availability
• Just understanding who’s in the room isn’t enough
• People who are influential in a topic are not that 24hrs a day
• Timing is a key ingredient to convertible attention
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Evolution of getting it right
• Real-time vs. yesterday’s reports
• Focus human effort on creative tasks and insights
• Let computing science solve data questions
• Understand that the social channel will grow importance and
scale and requires proper resources to do so
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How To:Use Social Media to Launch a
Best Selling Book
Presented By:Megan McMahon@LikeableMedia
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Sign Up to Get Noticed
@meganmcface #bookexpo
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Thank EVERYONE
@meganmcface #bookexpo
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Humanize Your Book
@meganmcface #bookexpo
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Share Valueable Content
@meganmcface #bookexpo
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Implement Fun Incentives
@meganmcface #bookexpo
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Utilize Location-Based Platforms
@meganmcface #bookexpo
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Tap Into Blogger and Influencer Interests
@meganmcface #bookexpo
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Use as a Customer Service Tool
@meganmcface #bookexpo
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Stay Organized
@meganmcface #bookexpo
http://bit.ly/BookMarketingSpreadsheet
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Connect with…
@meganmcface #bookexpo
[email protected]@meganmcface
LikeableBook.com@LikeableBook
[email protected]@davekerpen
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Questions?