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COSMETICS beautiful. TM BE YOUR

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C O S M E T I C S

beautiful.TMBE YOUR

When creating our products, we never choose

approximately 1,500 questionable or potentially

harmful ingredients.

Our Ingredient Selection Process helps all of our

products meet a rigorous standard of performance

without compromising safety.

WHAT DOES MEAN?safer

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A few years ago, we were told making safer color cosmetics wasn’t possible. With the introduction of this full line of products, we are proud to announce it is.

Held to a higher standard in safety, this groundbreaking collection is created without questionable or potentially harmful ingredients commonly found in many products on the market today. Our Ingredient Selection Process means safer, high-performing color cosmetics are finally available. We third-party test all of our color products for heavy metals.

And do they work? Beautifully. From silky-smooth lip shades to skin-brightening blush and bronzers, all of our products are designed for superior performance. Making safer, high-quality color isn’t easy, but we believe every woman should be able to show her own beauty without compromising health or safety.

COLOR WITHOUTCOMPROMISE

Tint Skin Hydrating Foundation is a lightweight, creamy formula that goes on seamlessly and blends effortlessly to cover imperfections and even skin tone.

HOW TO USE: Use alone or layered over moisturizer. Apply evenly with your fingertip or a foundation brush. Layer to build coverage.

2310-2317 | $41

GOLDEN | 2315 TAN | 2314

SAND | 2312

CHESTNUT | 2316 MOCHA | 2317

PORCELAIN | 2310 HONEY | 2313LINEN | 2311

TINT SKINhydrating foundation

Nothing to hide, just pure lightweight coverage.

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Created specifically to use with our liquid foundation and tinted moisturizer, the Retractable Foundation Brush blends product easily into skin without over-depositing to create a seamless veil. Its dome-shaped brush picks up just the right amount of product, feels soft against the skin and retracts into the tube for mess-free, on-the-go application.

HOW TO USE: Place a dime-sized amount of foundation into the palm of your hand, then dip and swirl the brush to pick up product evenly. Gently dab starting from the center of the face, then blend outward in light, even strokes.

Retractable Foundation Brush

2910 | $35

foundation brush

the

Once you’ve tried it, you won’t want to go anywhere without it.

RETRACTABLE

Formulated with knotgrass extract, the Concealer Pen helps to reduce the appearance of fine lines, dark circles, and redness for a brighter, more even complexion.

HOW TO USE: Press the click pen button to fill brush tip. Use brush or fingertip to spot apply concealer, then pat lightly to blend. Wear alone or over foundation.

a.Fair

2405 | $32

e.Light

2406 | $32

d.Medium 1

2407 | $32

c.Medium 2

2408 | $32

b.Dark

2409 | $32

a.

e.d.c.b.

CONCEALERto the point

Spot-on results without questionable ingredients.

PEN10 beautycounter.com Be Your Beautiful.

Each satiny shade is formulated to be universally flattering and contains porcelain flower extract—a Thai bloom known for its antioxidant benefits—to help moisturize the delicate skin around the eyes and provide a luminous effect.

HOW TO USE: Wear colors separately or blended together. Apply with a brush to eyelids and crease.

a.

c. d.

f.

b.

c.Eye Shadow Duo Shell/Malt

2207 | $34

f.Eye Shadow Duo Oyster/Amethyst

2209 | $34

b.Eye Shadow Duo Fawn/Night

2208 | $34

e.Eye Shadow Duo Slipper/Slate

2210 | $34

d.Eye Shadow Duo Pearl/Champagne

2206 | $34

a.Eye Shadow Duo Peach/Bronze

2211 | $34

e.

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EYESHADOWplayComplementary shades to flatter any skin tone.

Developed to define brows so they appear thick, natural, and polished, each matte Brow Pencil shade goes on smoothly and blends easily.

HOW TO USE: Even out gaps or create overall fullness by filling in the direction of hair growth. Blend with the built-in spoolie brush.

Brow Pencil Light

2505 | $23

Brow Pencil Medium

2506 | $23

Brow Pencil Dark

2507 | $23

EYE & BROWPENCILS ON POINT

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Pure pigment to line, define, shape, and fill.

Rosemary leaf extract, a natural antioxidant, and sunflower oil give these waterproof Eye Pencils their creamy feel. The result is a smooth, stay-put formula that glides on gently and seamlessly.

HOW TO USE: Gently draw along the lashline starting from the inner corner of the eye and working out. Use the smudge tip to blend your line for a smokey effect.

Eye Pencil Black

2515 | $23

Eye Pencil Brown

2516 | $23

Eye Pencil Violet

2517 | $23

Eye Pencil Navy

2518 | $23

Years in the making, our award-winning mascara lengthens and defines lashes without using questionable ingredients common on the market. Plus, it conditions each and every lash with organic oils and shea butter. A spiraled brush ensures clean application without clumping.

HOW TO USE: Comb through from roots to tips, gently wiggling back and forth. Build drama with a second coat.

Lengthening Mascara

2550 | $29

MASCARAeye opening

All lengthening drama, no questionable preservatives.

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Cream Blush brightens cheeks with gorgeous, natural hues. Its smooth, non-sticky formula contains jojoba ester and carnauba wax to keep skin conditioned and hydrated.

HOW TO USE: Apply to cheeks with applicator and blend evenly with fingertips. Layer for bolder color.

Cream Blusher Hibiscus

2123 | $37

Cream Blusher Umber

2124 | $37

Cream Blusher Caramel

2125 | $37

Cream Blusher Hibiscus

Cream Blusher Umber

Cream Blusher CaramelCREAM BLUSHin a pinch

An instant bit of color, on the go.

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Blush Duos deposit just the right amount of luminous color with complementary hues that can be worn separately, layered, or blended together. Each satiny shade contains porcelain flower extract, a Thai bloom known for its antioxidant benefits, to help moisturize delicate skin.

HOW TO USE: Dust lightly along cheekbones and cheek. Layer for brighter color.

a.Powder Blush Duo Bloom/Tulip

2104 | $40

b.Powder Blush Duo Flamingo/Apricot

2105 | $40

c.Powder Blush Duo Tawny/Whisper

2106 | $40

a.

b.

c.

Power colors made for each other.

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POWDER BLUSH duos

Matte Bronzer delivers a natural-looking glow and doubles as a matte contour. Each satiny powder contains porcelain flower extract, a Thai bloom known for its antioxidant benefits, to help moisturize skin for a radiant finish.

b.Matte Bronzer No. 01

2152 | $39

a.Matte Bronzer No. 02

2153 | $39

a.

b.

BRONZERbask in

All glow, all tested.

HOW TO USE: With a f luffy brush, sweep over forehead, cheeks, and chin. To contour, brush just beneath the cheekbones and along the jawline.

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Each Sheer Lipstick delivers a wash of irresistible color that can be easily layered for deeper coverage and smooth shine. Their lightweight and long-lasting formula leaves lips feeling soft and hydrated all day.

HOW TO USE: Glide across top and bottom lips. Layer a second coat for more vibrant color.

2060-2068 | $30

Sheer Lipstick Petal | 2060

Sheer Lipstick Plum | 2064

Sheer Lipstick Currant | 2063

Sheer Lipstick Raisin | 2067

Sheer Lipstick Scarlet | 2068

Sheer Lipstick Coral | 2062

Sheer Lipstick Nude | 2066

Sheer Lipstick Twig | 2061

Sheer Lipstick Rose | 2065

SHEERLIPSTICK

layer on

High color pay off, low risk.

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Sheer Lipstick Terra | 2059

Our moisturizing Lip Gloss goes on smooth without feeling sticky. Its unique teardrop applicator deposits the perfect amount of sheer color and subtle shine.

HOW TO USE: Wear each color separately or layer over your favorite Sheer Lipstick.

Lip Gloss Buff

2017 | $29Lip Gloss Peony

2018 | $29Lip Gloss Sienna

2019 | $29

Lip Gloss Ruby

2021 | $29

Lip Gloss Opal

2022 | $29LIP GLOSSshine on

Just the right balance of color, moisture, and shine.

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Lip Gloss Fig

2020 | $29

Lip Gloss Dahlia

2016 | $29

Focus on the details with our Precision Brush. Its dense, rounded tip is perfect for covering imperfections, defining eyes, and even applying lipstick.

HOW TO USE: Fill brush head with product and apply directly to face, eyes, or lips.

Precision Brush

2912 | $23

Just the right angle for contouring, the Angled Blush Brush pairs best with Blush Duos or Matte Bronzer to create cheek and jaw definition.

HOW TO USE: Tap, swirl, and blend blush into cheekbones. To contour, sweep bronzer below cheekbones and along jawline.

Angled Blush Brush

2914 | $35

Designed to be used with our Tint Skin Hydrating Foundation or Touchup Concealer Pen, this rounded Flat Complexion Brush deposits product evenly and builds coverage seamlessly.

HOW TO USE: Dispense a small amount of product into the palm of your hand, coat brush with product, and apply in gentle circular motions starting from the center of the face and working outward.

Flat Complexion Brush

2911 | $33

Designed specifically to blend lighter Eye Shadow Duo shades, the All Over Eye Brush makes gorgeous eyes easy.

HOW TO USE: Pick up product with tip and lightly dust over eyelids or to brow bone for subtle highlights.

All Over Eye Brush

2915 | $25

Shaped for contouring and precision application, the Crease Eye Brush seamlessly blends darker Eye Shadow Duo shades into creases of the eye.

HOW TO USE: After applying lighter shades with the All Over Eye Brush, gently draw and smudge darker shades into the crease with the Crease Eye Brush.

Crease Eye Brush

2913 | $25

BRUSH WORKmasterclass

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The Brush Collection

7110 | $131 ($180 Value)

Includes:• Angled Blush Brush• Precision Brush• All Over Eye Brush• Crease Eye Brush• Flat Complexion Brush• Powder Brush

A luxurious all-purpose brush, the Powder Brush is designed to lightly and evenly apply blush, bronzer, and finishing powder.

HOW TO USE: Pick up product with fluffy tip, tap away excess, and lightly sweep over face or cheeks.

Powder Brush

2916 | $39

Mattifying Powder blends into all skin tones to set makeup, absorb shine, and reduce the appearance of pores and fine lines, leaving skin feeling smooth with a natural-looking, even finish.

HOW TO: Dust a light layer over entire face after applying makeup.

Mattifying Powder

2601 | $37

Translucent

Set your look with an invisible veil.

MATTIFYINGPOWDER

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