be the superstar employee at work
Post on 17-Oct-2014
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Be the best one at work, learn from Lady GagaTRANSCRIPT
BE A SUPERSTAREMPLOYEE
at work
marketing style
“I don't want the 5 dollars in your pocket, I want your soul”- Lady Gaga“
There are weeks where I listen to only one track of hers,there are weeks I listen to only her tracks;
but there is no week I don’t listen to her.
- I am a Fan
Lady Gaga is not an average pop star
Age Albums Sold Singles Sold Grammys
27 23 million 64 million 5
But she is not just an amazing singer.
She and her team aren’t just pop geniuses, they are as well.marketing genius
Regardless of your opinion of her music here are 11 things you can learn from her to
be the best at work.
Gaga regularly speaks out on issues she feels strongly about.1.
In doing so, she keeps herself in the public eye.
Picking a side helps you attract the right people.
Don’t be diplomatic all the time at work. Take a side and be responsible for the thought you pick.
2.Be different
Differentiate wisely.
There are too many normal people doing normal things.
Show, don’t tell.
You are extraordinary, so show it.
2.
I used to walk down the street like I was a #@&#ing star...I want people to walk around delusional about how great
they can be - and then to fight so hard for it every day that the lie becomes the truth.
- Lady Gaga“
3. Loveyour work
Inject your work into your DNA3.I have (had) self-centered, arrogant-friends ( ) working with British Telecom in Infosys.
after
Working with BT for more than a quarter-year or so...
don’t take me wrong; I love them <3
Talking politelyto customers for hours
Pretending someoneto customers for hours
They learntwhat makes people love you
BEING POLITE
LISTEN
HONEST
HELPFUL
UNDERSTAND OTHERS
PROBLEM
CARE
BE NICE TO THEM
And they injected their work in their own character.
NOW THEY ARE MY NICEST
“I am focused on the work. I am constantly creating. I am a busy girl. I live and breathe my work. I love what I do. I
believe in the message. There's no stopping. I didn't create the fame, the fame created me.”
- Lady Gaga“
4. LeverageSocial Media
Social media trick4.Gaga has worked tirelessly on accumulating over 37
million Twitter followers and 57 million Facebook fans.
She drives loyalty by tweeting her fans directly (sometimes on an hourly basis) even before
she opened the Grammy Awards.
My little monster sweeties are already camped outside today show! I love u! Will be sending u pizza
and water all day! And a suprise 2moro!X- @LadyGaga
No matter what, now you need to be socially connected with your employees,
if you want them to make you a leader connect them through Social Media.
Your thought (Twitter or Facebook post)makes a difference at work too.
5. Don’t afraid
to make
lots of money.
Finance your efforts through meaningful opportunities.5.Being starving is not fun.
10 products are explicitly advertised in “Telephone” music video.Why not?
If making a ridiculous amount of cash is what you want to do, go for it. But not in ethical way,
do the hard work and enjoy its money.
6. Give your fans
something to connect
with.
Connect to little monsters6.
Gaga calls her fans Little Monsters and gives them a shared symbol. The official Little Monster
greeting is the outstretched "monster claw" hand.
This allows fans to identify each other and connect.
Even Oprah knows the Little Monster greeting.
I remember, riding bicycle lessons from my uncle in my childhood days. My uncle used to hold back-end of bicycle to give the balance, so I paddled miles knowing he is there to balance me & hold me when I fall. And fell when I looked back and he wasn’t there; not knowing the fact, I’d ridden miles without him.
Point isWhen your coworkers have no trust issues, you will be connected
to them. And they are your biggest strength (not enemies) at work .
Connect with your coworkers
7. Love your Little
Monsters.
Treat them well and they will make you a superstar.7.Professional photographers are barred from
concerts but she allows her fans to record and distribute videos of her live performance on
YouTube.
8.Don’t be afraid to piss
people off.
8.You can’t please everybody, right?
Gaga routinely takes it a step further and pisses off the people that she isn’t going to please
anyways, keeping her in the news and reinforcing her message.
Some people won’t like you. Trying to be a people-pleaser just makes you boring and dry.
"Well, that's your opinion, isn't it? And I'm not about to waste my time trying to change it."
- Lady Gaga“
9.Have the right people on
your side.
9.Your flock describes your heredity
Gaga has a long list of supporters.Celebrity blogger Perez Hilton being one of the
biggest.
Befriending someone like Perez is a perfect ally in her quest for pop world domination.
10.Produce killer stuff.
10.Do only what you are best at
Gaga writes amazingly good pop hits.She doesn’t produce a huge amount of them,
but everything she does is done very well and is worth talking about.
11 Have a purpose
11.The Gaga brand is very calculated.
Everything she does is on purpose.
Have a dream to die for.
"All that ever holds somebody back, I think, is fear. For a minute I had fear. [Then] I went into the [dressing] room
and shot my fear in the face..."- Lady Gaga“
Gaga and the PR and marketing experts behind her did not invent the wheel. They just took what works best today (like social media) and used it
to their advantage.
Gaga is a reminder that it can pay very well to be fearless in how you grow and engage with your job & work place.
Ask for my other presentations here.
Do what you love or love what you do. Any one of this will get you to
your dream.
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Way to connect to me