be a social networking star
TRANSCRIPT
![Page 1: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/1.jpg)
Be a Social Networking Star
Karen ObringerChristina Mosteller Hall
Indiana University-Purdue University Fort Wayne
![Page 2: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/2.jpg)
STALK YOUR SPEAKERS
![Page 3: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/3.jpg)
Stalk Your Speakers
This conference organizerIs a Rotarian
![Page 4: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/4.jpg)
Stalk Your Speakers
Kirk Bixler
![Page 5: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/5.jpg)
Stalk Your Speakers
This ‘icebreaker’ serves on The board for the Angola area
Chamber of Commerce
![Page 6: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/6.jpg)
Stalk Your Speakers
Linda Bateman
![Page 7: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/7.jpg)
Stalk Your Speakers
This ‘successful’ speaker saysHe likes to pretend
to play golf
![Page 8: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/8.jpg)
Stalk Your Speakers
Dr. Terry Whisnant
![Page 9: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/9.jpg)
Stalk Your Speakers
This marketing whiz likes to
ride motorcycles in her spare time
![Page 10: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/10.jpg)
Stalk Your Speakers
Julie Howenstine
![Page 11: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/11.jpg)
Stalk Your Speakers
This Director of Career Services recently ‘built a strategic alliance’ with
Evansville’s WFIE channel 14 for an interview
![Page 12: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/12.jpg)
Stalk Your Speakers
Phil Parker
![Page 13: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/13.jpg)
It’s so now…
![Page 14: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/14.jpg)
Why?
• Meeting students where they are
• Connecting with other professionals outside of your office– Employers– News Outlets– Career Bloggers– Book Authors
• Not always easy to update your own website
![Page 15: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/15.jpg)
Don’t forget: You can copy-
paste this slide into other
presentations, and move or
resize the poll.
![Page 16: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/16.jpg)
Overview of Different Tools
• Know your audience• Know your tools– Facebook– Blogs– Twitter– LinkedIn– … and more
![Page 18: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/18.jpg)
• Students are already there• You can use it to integrate other social media tools– Blog– Twitter
• Important components– News Feed– Events– Notes
![Page 19: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/19.jpg)
How to start a Facebook Pagehttp://www.facebook.com/advertising/?pages
• What messages do you want your “audience” to receive?
•Way to connect to students without “friend-ing” them
•Create events through your page
•Send updates/messages to the fans
![Page 20: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/20.jpg)
Be Your Own Writer/Director/Producer
![Page 21: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/21.jpg)
Blogging
Why• We find we connect with
more faculty and staff here• Good place for
presentations and PDFs• Supplemental information
that can’t go on your webpage
• Fun announcements• Show your personality
• Bullet points• Lists• Short essays• Links to other sites and
resources• Pictures• Videos• Use color to your advantage
How
![Page 22: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/22.jpg)
How do you get ideas?
GoogleReaderMyYahoo
![Page 23: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/23.jpg)
Ad-libbing with Twitter
![Page 24: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/24.jpg)
Twitter• 140 characters• Similar to Facebook status• Links, quotes, event announcements• Connect mainly to employers, media outlets
and career professionals
![Page 25: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/25.jpg)
Roll the Credits…
![Page 26: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/26.jpg)
• Connect to Employers– Find companies you
wouldn’t normally network with
– Puzzle success story
• Groups– Alumni– Industry focus groups– Job posting place– Career Services group?
![Page 27: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/27.jpg)
Simply Hired Integration
![Page 28: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/28.jpg)
NCDA Supported
![Page 29: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/29.jpg)
Other Services
• Ning• MySpace• IM• Podcasts
![Page 30: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/30.jpg)
Office Web 2.0 Plan
• Which one(s) should your office use?– Think about your marketing strategies– What messages do you want to deliver– What’s easiest right now
• Start small– Try one or two first to avoid overwhelming self– Branch out with more and try to link them
• How will you let everyone know about these new resources?
![Page 31: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/31.jpg)
How to manage
• Dividing up workload–How often to
update?–Weekly? Daily?–Who will manage
what?
It takes the
whole staff!
![Page 32: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/32.jpg)
• Tools & Tricks– Hootsuite– Digsby– Tweetdeck
![Page 33: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/33.jpg)
![Page 34: Be a Social Networking Star](https://reader036.vdocuments.mx/reader036/viewer/2022070315/554eea7cb4c905d1158b53b9/html5/thumbnails/34.jpg)
How to use it for yourself
• Linked In• Blogging• Twitter