be a rock star - personal branding 101
TRANSCRIPT
Everyone has a chance to stand out
Everyone has a chance to learn, to improve and to
build their own skills
Everyone has a chance to be a brand worthy of
remark
~Tom Peters
• Go-to person?
• Really good at ________?
• A “pain in the butt”?
•Mr./Ms./ negative?
When someone hears your name, what do you
want them to think ?
Social Media Evangelist
Marketer, Educator, Public Speaker
Community Strategist
World Web Savvy Librarian
A Proud Momma
Organization Reinventer
In 1 Second
• A man or a woman
• Attractive or
unattractive
• Age range
• Attitude or mood
• Anything unusual
In 30 Seconds
• Economic level
• Educational level
• Social position
• Level of
sophistication
• Level of success
In 4 Minutes
• Trustworthiness
• Reliability
• Intelligence
• Capability
• Friendliness
• Confidence
Give your brand a voice that communicates
who you are through every touch point:
Appearance
Voice
Body Language
Resume
Blog
Social Network
Create
Multiple
Stream of You !Who Am I?
Publishing
Online Presence
Trademarks
Weblogs
Networking
Resume
CV
Inventory
Speaking Enterprise
2.0
35% of employers decided not to offer a job to a candidate based on the
content uncovered on a social networking site
45% of employers questioned are using social networks to screen job
candidates
Effectively Manage your Social
Systems
•Remarkable value not personality
•Achievements
•Social organizations
•Professional picture
•Recommendations
•Work of art
•Place to share ideas for free
•Market the content through other social media
•Showcase your expertise
• Be yourself, not your business
• Link to your business or blog
• Contribute value
• Introductions in Twitter, connections offline
• Be strategic
Two-Way Street•Sharing information
•Sharing contacts
•Introducing people
•Doing favors
•Asking for help
•Acknowledging support
“3Cs” of Perseverance: (1) Clarity (about who you are and who you are not)
(2) Consistency (in your message about who
you are)
(3) Constancy (continual visibility to your target
audience)