be a pediasure champ! 2
TRANSCRIPT
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ABBOTTSCHOOL ACTIVITY
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Be A PediasureChamp
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CONCEPT
Capture School Events such as Sports Day, Parents Teacher
Day
To touch the students along with their parents, whose health
assessment test was done before summers.
Refresh their parents about PEDIASURE , to retain them &
make longterm relationship between consumer & product.
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OBJECTIVE
To conduct a school activity for the purpose of creating
awareness about the product and to create long term relationship
with the parents.
Students whosHealth assessment was done in first phase, will
be invited along with their parents to participate to BeA Pediasure
Champ
Scope:Karachi- 4 schools
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SCHOOLS
1) Clifton Cambridge School: Sports day, 1st week of March
2) Falcon House Grammer School,Clifton: Parents day, 2nd
week ofMarch
3) The Indus Academy,Clifton: Sports Day, 12th Feb
Parents Day , End of March
4) Karachi Public School, PECHS:Parents Day, 2ndweek of March
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OPTION 1Kids Engagement: By having Art ActivityFree Health Consultancy of Kids
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I Love My Mom (Art Sheet)
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METHODOLOGY 1 day event will be conducted at schools.
PRE-EVENT
Permission Taker will take school permission
Students will be given out drawing sheets to color & bring it on event
day.
Drawing sheet Backside will hold Students data along with informing
mothers about Pediasure activity, free doctors consultancy.
DURING ACTIVITY
Health consultancy: Nutritionist will inform Mothers about their
childshealth & Balanced diet.
Female & Male promoter will do Children's health assessment. The
information about the childrens health will be shared with their
mothers. Anchor will engage students in art competition
Kids having perfect weight & Height will be gifted (optional)
And all students participated in the drawing activity will be given a
token of gift by Abbott. (Participation Certificates)
Pediasure will be displayed, Trade price selling
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GIFTS
OPTIONAL
Pastel Crayons box with Color book (kids having perfect weight & height)
Color pencil box (All participating Kids)
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OPTION 2Free Health Consultancy of Kids on Event
day ( Sports day , Parents Teacher Day)
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METHODOLOGY
1 day event will be conducted at schools.
PRE-EVENT
Permission Taker will take school permission
DURING ACTIVITY
On event day Kiosk setup will be made
Female & Male promoter for students BMI test
Health consultancy: Nutritionist will inform Mothers about their
childshealth & Balanced diet.
Mean time Children's health assessment will be done by our team
representatives. The information about the childrens health will be
shared with their mothers.
Kids having perfect weight & Height will be gifted (optional)
Pediasure will be displayed, Trade price selling
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Thank You!