be a lead generator
TRANSCRIPT
Liz Olimpio, Founder
www.LizBESocial.com
Be A Lead Generator With Email Marketing
What We’ll Cover Email Marketing
What makes it different from a plain old email How do we use it to create connections to people that
lead to business? Signature Offer – How to craft one that helps you stand
out Optin – What it is + how it is used
Welcome Email – Why is it so important Autoresponder – Keep that conversation going
Personal vs Email Service ProviderPersonal Email Email Service Provider
Email Marketing is… A marketing asset Personal + intimate
communication Higher Conversion Rate Engaging relationships
through segmentation + targeted campaigns
Transactional
Monetate's Ecommerce Quarterly 2013
Create new list + send targeted campaign
How do you get people on your list?
Offline At register With the check at end of the meal On registration forms Ask when exchanging business cards
Online – Create Signature Offer
Gone are the days when people will join your email list just to receive a newsletter!
You must give to get!
TYPES OF OFFERS
• Downloadable PDF (tips, how-to’s)• E-book• Checklists• Video• Mini training
Tips for Creating Your OfferARE YOU A SERVICE BASED BUSINESS?
What’s a challenge that I can solve for my ideal audience, and how can I put that into a mini-training or a mini-giveaway so that people will find immense value from it?
Ask yourself…
ARE YOU A PRODUCT BASED BUSINESS?• Creators offer mini tutorials or how to’s• Bring people into the creation story• Showcase people using the product
*BONUS TIP: Offer should always give a taste of what it’s like to do business with you or what your product is like!
Offer ExamplesPuppy Preschool | Pooch Pawsitive: Tips for welcoming a new puppy, introducing dog to other animals & children, & a list of items you will need
Type: Downloadable PDF
Photo Identification & Preservation Expert | The Photo Detective: Top Tips for Preserving your photos
Type: Downloadable PDF – Transcript from Q&A recording
Indoor Mini Golf | Oceans 18: Free round of Mini Golf & Party Planning Checklist
Type: Coupon & Downloadable Checklist
Create an offer that solves a problem
Five … Space saving kitchen designs Hassle free car buying strategies Healthy weight loss plans Sane parenting strategies Ways to ride out tobacco cravings
Offer Examples
What is an Optin? Simply put, it’s just an email subscription box
where someone enters their email into your email list.
An opportunity for you to offer something of value that aligns with your brand to entice a potential “ideal client” to give you their email.
Goal - Entice your ideal client to subscribe to your email list
Constant Contact tools to create Optin
Showcase offer through a website Optin
1. The Feature Box
More optin locations…
2. Top of sidebar3. On your about
page4. After your blog
post5. At the footer or
bottom of your site
Simple optin forms
Tools to create a well branded optin Website plugins to customize + brand your
optin WordPress, Drupal, Joomla & HTML code Paid & Free
How do I deliver that offer?
Welcome Email
The Welcome Email – don’t blow the first date!
Welcome your subscribers and thank them for joining your community.
Why should they open your email
Tell your readers exactly what type of content you will be sharing with them.
State how often you will be sending your email, set clear expectations.
Make them feel safe Be sure to let your
subscribers know that their email is protected * Constant Contact provides you with this statement or you can use a link at bottom to privacy policy.
Get whitelisted - ask them to add your email address to their address book.
Missed opportunity
Deliver with a custom Facebook app
• Constant Contact or Mailchimp Join My List App
Facebook post that attracts fans to your optin
Keep the conversation going After your customer signs up, downloads
your opt-in offer and even, gets your product or visits your store, what’s next?
A follow-up sequence is key and autoresponders are perfect for creating a follow up that enables you to continue your relationship with them.
What is an autoresponder and why do you NEED it
An Autoresponder is a series of emails that get sent in the order and frequency that you decide.
The Autoresponder’s most important function is to take people who are curious about what you do and turn them into raving fans and clients.
Key components of a useful autoresponder Needs to be about the reader Content has to make the reader feel like
you resolved a problem for them every time they clicked through.
It must establish you as the likable expert that is helping them solve problems towards a goal they want to achieve.
Tips for writing autoresponder emails
Keep the content timeless. Not a substitute for the welcome email. Not too close together so they feel
overwhelmed and not to far apart that they forget you.
Don’t forget your personality!
Autoresponder ideas Introduce new contacts to your organization. Provide answers to frequently asked questions. Collect information about new contacts. Mini courses. Countdown to a big event. Share your expertise. Holiday promotions.
Test & tweak
Lead generation strategy components
OFFER
WEBSITE OPTIN
FACEBOOKOPTIN
WELCOME EMAIL
BESOCIAL ENTICING + ENGAGING| $715 Creation of your signature offer A system to deliver offer Customized Welcome email Optin configured on website displaying offer 3-email autoresponder (w/customized email
template) Autoresponder & campaign result training See how we can work together here: www.lizbesocial.com/you-me/services/
Want to do it yourself?
WWW.LIZBESOCIAL.COM
Q Q & & AA(AND PLEASE TAKE A (AND PLEASE TAKE A MOMENT TO FILL OUT YOUR MOMENT TO FILL OUT YOUR FORM!)FORM!)
[email protected]@lizbesocial.com
facebook.com/LizBeSocialfacebook.com/LizBeSocial
twitter: @LizBESocialtwitter: @LizBESocial
www.LizBESocial.com