bdmm class 9 digital consumers
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TRANSCRIPT
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
8 Net Gen Norms
1. Freedom
2. Customizations
3. Scrutiny
4. Integrity
5. Collaboration
6. Entertainment
7. Speed
8. Innovation
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
“This is my world.”
No longer
“This is OUR
world.”
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
Freedom
The appeal is having control over your
own destiny.
• Control at work, school and life.
• Freedom leads to creativity.
• New companies formed from young
ideas (Facebook, Rent the Runway)
• Freedom to pursue side projects
• Freedom= variety
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
Customization
We live in the era of “Mine, mine
mine.”
• Companies who include
customization lead
• Massive shift for marketing
• Area of opportunity
• Personally brand everything
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
Scrutiny
We examine information to death.
• Double and triple check claims
• Everything is documented and searchable
• Quick to judge
• Students teaching teachers
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
Integrity
We have a special set of values.
• Tolerance, honesty, consideration
• Giving back and social
entrepreneurship
• Make a difference
• Transparency
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
Collaboration
The Net Gen is built on relationships.
• We create, we share, we crowdsource.
• Mobile collaborations
• Collaboration is good for business (99 designs)
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
Entertainment
Everything we look at should be a form
of fun.
• Google campus
• Work place flexibility
• Sets the bar for more interactive
marketing
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
Speed
The Net Gen has little patience
• Tasks completed quickly
• Everyone isn’t as quick as we are
• Speed is expected
• New generations will only be worse
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
Fear of Detachment
Harrisburg University Campus Facebook Study:
• Sept 2010
• Students, Faculty and Staff
• Blackout on campus to social networks
• Forced to used other tools to
communication
• 33% reported feeling less stressed
• 25% reported better concentration in class
• Find more in the official Press Release
• Listen to the NPR story
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
Innovation
We assume new = innovative.
• Versions are improved
• Advertising and marketing pull on
this craving for new
• Play on emotions
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
Physical Side
•Learn the most
from 0-3 and 12-24
•Brains can
CHANGE
•Standard tests vs
learning
•Marketers target
at key points in life
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
Games in Education
Gaming as a teaching tool.
Gaming as a new career frontier.
Enter SCVNGR:
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
Brains and Games
Did you play video games?
Why?
Has it taught you anything?
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
Screens
Older generations don’t understand
screens.
• Methodical vs sporadic
• Screens allow for skimming
• Screens allow multitasking
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
Creativity
Creativity stems from possibility and
freedom.
Need for recharging.
Realize there are ways to make your
mind sharper by stepping AWAY
from the screen.
BDMM 4336
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
7 Guidelines
1. Work on your wiring (learn something new)
2. Work on your Net Gen wiring (become fluent in tech)
3. Multitask wisely
4. Know when to focus
5. Work hard but take breaks
6. Practice scanning
7. Study and notice how you learn best.