bcw2016 - lhr
TRANSCRIPT
CONTENT
EVENT STATISTICS SCHEDULE FEATURES TARIFFS
EVENT
• Bridal Couture Week (BCW) has been conceived and created with a vision to Showcase Pakistan Fashion Industry to The Global Fashion World.
• A platform to fuse both contemporary and traditional styles for the bridal seasons.
• The event also provides a golden opportunity to bridal jewelry designers, models, choreographers and entertainers to showcase their talent.
• The objective of BCW will be to create business relationships and to facilitate a dialogue between designers and trade buyers.
• The 12th Edition is Scheduled between the 25th - 27th November 2016.
BRIDAL COUTURE WEEK
DIGITAL NETWORKSTATS
BCW Likes:210kDays Reach Engagement
Day 1 4,69,506 97,248
Day 2 9,25,780 2,37,683
Day 3 1,739,930 4,46,361
Total 3,135,216 7,81,292
Style 360Days Reach Engagement
Day 1 2,566,034 2,34,599
Day 2 2,500,563 3,14,929
Day 3 2,351,477 3,42,652
Total 7,418,074 8,92,180
BCW
Tweets 2,202
Followers 1,945
Total Impressions 1,007,000
Note Impressions are of 3 days
SCHEDULE
EVENT : BRIDAL COUTURE WEEK 2016EVENT DATES : 25th , 26th and 27th Nov 2016NO. OF DAYS : 3 days eventNO. OF DESIGNERS: Approx. 22 to 24 Fashion designers will showcaseSLOT : Approx. 6 to 8 designers per daySEATING CAPACITY : 600 to 800 per segment average of 1,200 people per dayVENUE : TBH
BRIDAL COUTURE WEEK 2016 – Karachi
• BCW 2014 was held on Expo Centre – Karachi
• 16 Designers were participated on 3 days.
• Approx 13K users per day were watch live streaming.
• 80K likes came on BCW fanpage on only 4 days.
• 10K pageviews on photo gallery page watch visit.
• Celebrities interviews.
• Running social wall that includes celebrity photos on Red carpet.
• Social Media updates.
• Daily 120 pictures uploaded on Facebook page and 150 statuses.(per day engagement 700k – 800k approx)
SUCCESS STORY
FEATURESLive Streaming
Photo Gallery
Interactive corner
Backdrop
Social Media
• Bridal Couture Week 2016 (Lahore) will be live streaming • Branding around live streaming player available.• Inside the livestream player timer ticker will be added after every 5 mins
with branding message.
Size: 640 x 480
LAHORE - 2016
LIVE STREAMING
PHOTO GALLERY
• All images on photo gallery will be added with brand logo.
• Branding text on header of photo gallery.• Photo gallery will be found on
www.bridalcoutureweek.pk.
INTERACTIVE CORNER• Selfie Corner/Prop Corner:
• A designated space where not only stars but public can take selfies too and they will be uploaded on the page with their name.
• Hot Seat:• A simple place we will invite stars and celebrities
for interviews and rapid fire round.
• Backdrop available for advertising on our interactive corner.• Online interviews of visitors, models & celebrities will be taken.• Brand images and logos can be placed on the backdrop.
BACKDROP
FACEBOOK POST
( BRAND )Brand Logo
• Brand logo on every BCW 2016 Lahore image, interactive wall and live streaming.
• Commercial will play between and after ending of every show (3 shows in a day).
• Branded photo gallery on style360.tv and Bridalcoutureweek.pk.• Before the BCW show we will play the highlights of the last show and they
will be branded.• Video with brand logo will be played after every show.• Placement on Interactive corner props.• Models and designers endorsement.• Photo gallery.• Facebook posts.
OUR COMPLETE OFFER
TARIFF
PACKAGE NUMBER 1
Offers
Brand name in the post
Page to be tagged
Website Link
Brand logo on the image
90 Posts
Special dress promotion
PKR. 100,000/-
PACKAGE NUMBER 2Offers
Placement on website
Branding around Live streaming
Timed ticker inside livestreaming
Brandcorner
Brand name in the post
Page to be tagged
Website Link
Brand logo on the image
90 Posts
Special dress promotion
PKR. 300,000/-
PACKAGE NUMBER 3
Offers
Selfie corner/Props
Placement on interactive wall
Placement on website
Branding around Live streaming
Timed ticker inside live streaming
BrandcornerBrand name in the post
Page to be tagged
Website Link
Brand logo on the image
90 Posts
Special dress promotion
PKR. 500,000
PACKAGE NUMBER 4
Offers
Interactive chair
Commercials between and after ending of every show
Branded highlights of the last BCW show
Selfie corner/Props
Placement on interactive wall
Placement on website
Branding around Live streaming
Timed ticker inside live streaming
Watermark in live streaming
Brand logo on all photo gallery images
Brand name in the post
Page to be tagged
Website Link
Brand logo on the image
90 Posts
Special dress promotion
PKR. 700,000
THANK YOU