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I HC QUC GIA TP. HCMTRNG I HC KINH T-LUTKHOA KINH T

BO CO THC TP CHUYN MN CUI KHA

NH HNG PHT TRIN HOT NG KINH DOANH CA CNG TY TRCH NHIM HU HN DCH V BT NG SN AN LC IN

GVHD: Ths. Trn Th LcSVTH: Trng Thanh SangMSSV: K114010061

TP. HCM, __/20__

TP. HCM, Thng 03/2015

LI CM N

Vi lng bit n su sc nht em xin gi n qu thy c khoa Kinh T Trng i Kinh T - Lut cng vi tri thc v tm huyt ca mnh truyn t vn kin thc qu bu cho chng em trong sut thi gian hc tp ti trng. Em xin chn thnh cm n c Trn Th Lc tn tnh hng dn chng em qua nhng bui ni chuyn, tho lun v ti, cng, v cch vit bo co thc tp. Nu khng c nhng hng dn , dy bo ca c th em ngh bi thu hoch ny ca em kh c th hon thin c. Mt ln na em xin gi ti c li cm n su sc nht.ng thi, Em xin gi li cm n chn thnh ti anh To Hong Hi gim c cng ty TNHH DV BDS An Lc in v ch Nguyn Thanh Huyn Trng phng kinh doanh s 2 ca cng ty cng nh cc anh ch l cc bn sinh vin thc tp nhit tnh gip , chia s kinh nghim cng nh kin thc cho em trong sut qu trnh thc tp ti cng ty. Chc cc anh ch sc khe v thnh cng!Bi thu hoch c vit trong khong thi gian gn 8 tun. Bc u i vo thc t, tm hiu v lnh vc sng to trong nghin cu khoa hc, kin thc ca em cn hn ch v cn nhiu b ng. Do vy, khng trnh khi nhng thiu s l iu chc chn, em rt mong nhn c nhng kin ng gp qu bu ca qu thy c v cc bn hc cng lp kin thc ca em trong lnh vc ny c hon thin hnMt ln na, em xin gi li cm n su sc nht v s gip qu bu ny!

NHN XT CA N V THC TPTP.HCM, Ngy Thng Nm 2015Gim c(K tn v ng du)

NHN XT CA GING VIN HNG DNTp.HCM, Ngy Thng Nm 2015(K v ghi r h tn)

MC LCM U11.S cn thit ca ti.12.Mc tiu nghin cu.23.Phng php nghin cu.24.Phm vi nghin cu:3CHNG 1: C S L LUN V TNG QUAN V CNG TY TNHH DV BS AN LC IN41.1. Quan im v pht trin hot ng kinh doanh.41.2. Cc ch tiu nh gi hiu qu hot ng kinh doanh.41.3. Gii thiu v n v thc tp5CHNG 2: PHN TCH MI TRNG KINH DOANH V HIU QU HOT NG CA CNG TY82.1. Mi trng v m.82.2. Mi trng vi m.112.3. C hi v mi e do152.4. Hiu qu hot ng ca cng ty.16CHNG 3: NH HNG HOT NG KINH DOANH CA CNG TY TNHH DV BT NG SN AN LC IN V KIN NGH.183.1. Mc tiu kinh doanh ca cng ty n nm 2020183.2. Chin lc cp cng ty203.3. Chin lc cp chc nng213.4. Gii php nng cao nng lc cnh tranh v kin ngh26KT LUN31DANH SCH HNH V, BNG BIU

Hnh 1.1 C cu phng ban7Bng 2.1 Mi s i th cnh tranh.12Bng 2.2 Kt qu hot ng kinh doanh ca cng ty t nm 2012 2014.16Bng 3.1 Ma trn SWOT18

DANH MC CH VIT TTBS: Bt ng snDV: Dch vMTV: Mt thnh vinNHNN: Ngn hng nh ncSWOT: strenghs (im mnh), weaknesses (im yu), opportunities (c hi), threats (thch thc)TM: Thng miTNHH: Trch nhim hu hnTP.HCM: Thnh ph H Ch Minhvi

M U1. S cn thit ca ti.Vo nm 2012, nn kinh t Vit Nam gp rt nhiu kh khn. Vic tht cht tin t v ti kha kim sot lm pht lm cho tng trng kinh t ch t 5,03%. y cng l ln u tin sau gn hai thp k Vit Nam xut siu nhng ch yu do sn xut nh n dn n nhu cu nhp khu st gim. 55.000 doanh nghip ngng hot ng, gii th khin c triu ngi lao ng ri vo tnh cnh tht nghip. Phng Thng mi v Cng nghip nhn nh y l mt trong nhng nm en ti nht ca doanh nghip Vit Nam.[6, tr. 32]Bt ng sn c s d n tn dng tnh n cui thng 8 khong 203.000 t ng, trong 6,6% l n xu. Nu tnh c nhng khon vay th chp bng bt ng sn th con s ny ln n hn 1 triu t ng, tng ng gn 60% lng vn cho c nn kinh t[6, tr.32]. Lng vn khng l ny nguy c bay mt theo cc d n nh t, khi mi lc st gim, ch u t thiu vn thi cng. Nhiu doanh nghip phi tm cch rt lui ra khi th trng bng nhiu cch nh sang nhng, thoi vn hoc p chiu d n ch vn may. Bt ng sn t vic b sit tn dng, nay tr thnh i tng cn c ch trng, quan tm v gii cu khi c nc tn kho hng chc nghn cn h v hng trm nghn mt vung vn phng cho thu. T dn n ci cht bo trc ca hng lot nh thu, doanh nghip sn xut vt liu xy dng, nhiu d n dang d v thiu vn v khng c khch hng. Nhng iu trn th hin hnh nh tiu biu ca th trng bt ng sn Vit Nam 2012.Nhu cu nh l iu tt yu khng th thiu i vi con ngi, trong lc dn s ngy cng gia tng, mc th ha nhanh chng, s xung cp ca cc khu nh tuy nhin trong bi cnh hin ti nm 2012 th vic chi tin cho lnh vc bt ng sn l rt t. Vy nhng Cng ty dch v bt ng sn An Lc in li thnh lp ngay vo thi im v cho n nay ny th cng ty vn ang hot ng rt tt, ngy cng pht trin hn.Qua s pht trin ny cho thy cng ty vch ra c nhng bc i ng n, c nhng chin lc thc s hiu qu cho cng ty. a ra c nhng chin lc ph hp v ng n cng ty c th pht trin trong giai on kh khn ca th trng l mt thnh cng.Vy ban lnh o ca cng ty hoch nh nhng chin lc kinh doanh cho cng ty nh th no gip cng ty pht trin trong giai on kh khn ca th trng. Nhng u v nhc im trong cng tc hoch nh chin lc ca cng ty l g. T nhng thc mc ti quyt inh chn ti nh hng pht trin hot ng kinh doanh ca cng ty TNHH Dch V Bt ng Sn An Lc in.2. Mc tiu nghin cu. Lm r c s l lun v thc tin v hoat ng kinh doanh ca cng ty. Phn tch cc hot ng kinh doanh ca cng ty. nh gi tng quan v chnh xc cc mt hiu qu v nhng im cn hn ch trong hot ng kinh doanh cua cng ty, trn c s o tip tuc phat huy cac im manh ng thi ra cac giai phap nng cao hn hiu qua cua cac hoat ng kinh doanh. Hon thin chin lc kinh doanh cua cng ty TNHH dich vu bt ng san An Lc in ng thi nh hng pht trin hot ng kinh doanh trong tng lai.3. Phng php nghin cu. Phng php phn tch v tng hp: da vo cc ti liu nghin cu, tm hiu cc yu t tc ng vo hot ng cng ty t mi trng vi m, v m hoch ra cc chin lc kinh doanh v pht trin kinh hot ng kinh doanh t cc vn phn tch. Phn tch thc chng.4. Phm vi nghin cu: Pham vi khng gian: Hot ng kinh doanh ca Cng ty TNHH dich vu bt ng san An Lc in Phm vi thi gian: Nghin cu chin lc kinh doanh p dng t nm 2012 cho n nay.

CHNG 1: C S L LUN V TNG QUAN V CNG TY TNHH DV BS AN LC IN1.1. Quan im v pht trin hot ng kinh doanh.Kinh doanh l vic thc hin mt, mt s hay tt c cng on ca qu trnh u t t sn xut n tiu th sn phm hoc cung ng dch v trn th trng nhm mc ch sinh li.[2, tr. 32]Hot ng kinh doanh l nhng hot ng ph hp v nm trong khun kh ca php lut ca cc t chc, c nhn, nhm tho mn nhu cu ca con ngi thng qua vic cung cp hng ho dch v trn th trng, ng thi hot ng kinh doanh cn tm kim li nhun.[7, tr. 32]Kinh doanh dch v bt ng sn cc hot ng h tr kinh doanh bt ng sn v th trng bt ng sn, bao gm cc dch v mi gii bt ng sn, nh gi bt ng sn, sn giao dch bt ng sn, t vn bt ng sn, u gi bt ng sn, qung co bt ng sn, qun l bt ng sn.[3, tr. 32]Hiu qu kinh doanh l mt phm tr kinh t phn nh trnh s dng cc ngun lc sn c ca n v cng nh ca nn kinh t thc hin cc mc tiu t ra. Hiu qu l li ch ti a thu c trn chi ph ti thiu. Hiu qu kinh doanh l kt qu u ra ti a trn chi ph u vo ti thiu.[7, tr. 32]1.2. Cc ch tiu nh gi hiu qu hot ng kinh doanh.1.2.1. T sut li nhun doanh thu

Ch tiu ny cho bit phn trm li nhun mang li t doanh thu m cng ty thu c trong mt k, mt nm.1.2.2. T sut li nhun chi ph

Ch tiu ny cho bit phn trm li nhun mang li t chi ph m cng ty b ra trong nm.1.2.3. Ch tiu doanh li vn kinh doanh

1.2.4. Hiu qu s dng lao ng- Mc sinh li ca mt lao ng:

- Doanh thu bnh qun mt lao ng:

1.3. Gii thiu v n v thc tpCng ty TNHH DV Bt ng sn An Lc in c thnh lp vo ngy 07/03/2012. Giy php kinh doanh s 0311613873 do S K Hoch V u T Thnh Ph H Ch Minh cp php.

Cng ty TNHH DV Bt ng sn An Lc in - l mt cng ty Bt bng sn chuyn tip th , phn phi v mi gii d n, cho thu, t vn u t bt ng sn.Vi phng chm Kt ni an c hnh phc, cng ty An Lc in khng ngng hon thin, ci tin pht trin d n bt ng sn cng nh lun mang n cho khch hng nhng sn phm, dch v cht lng tt nht. Xy dng mi quan h bn vng - lu di cng pht trin vi khch hng- i tc u t. Vn iu l: 3.000.000.000 VN Tr s chnh: 143, ng D3, P.25, Q.Bnh Thnh, TP.HCM Ngnh ngh kinh doanh ca cng ty: t vn, mi gii v cho thu bt ng sn. * Tm nhn - S mnh Gi tr ct li. t c thnh cng trn th trng, ngay t u Ban Lnh o cng ton th nhn vin trong Cng ty TNHH DV Bt ng sn An Lc in xc nh v cam kt cng thc hin cc mc tiu sau: Tm nhn: Pht trin Cng ty TNHH DV Bt ng sn An Lc in tr thnh thng hiu c uy tn nht trong ngnh bt ng sn. Hng ti tr thnh mt trong 10 cng ty hng u trong lnh vc phn phi, u t, kinh doanh bt ng sn ti Vit Nam. Phng chm hot ng v khch hng , pht trin v hot ng v khch hng v x hi v cng ng. Cng ty mong mun mang n s hi lng cao nht t khch hng. S mnh: Cung cp cc sn phm v dch v tun th nghim ngt cc qui nh v cht lng phc v ng nhu cu v tha mn s mong i ca khch hng tt nht. Gi tr ct li: Xem nhu cu ca khch hng l trung tm v phong cch lm vic chuyn nghip ca ton th nhn vin l cha kha thnh cng.* Khch hng v th trng.Cng ty TNHH DV Bt ng sn An Lc in c mt th trng rt phong ph. t nn (lin k ph, lin k vn, bit th song lp, bit th n lp) Cn h (cp thp, trung cp, cao cp) V cho thu: cho thu nh ph, cn h, bit th, vn phng, mt bng)Khch hng ca Cng ty TNHH DV Bt ng sn An Lc in rt a dng nh: Gio vin, cng nhn vin chc, gim c, bc s, k s, nh kinh doanh bt ng sn, nh kinh doanh chng khon, cc nh bun bn . * C cu t chc Hnh 1.1 C cu phng ban

(Ngun: Cng ty TNHH DV BS An Lc in)

CHNG 2: PHN TCH MI TRNG KINH DOANH V HIU QU HOT NG CA CNG TY2.1. Mi trng v m.2.1.1. Tc ng kinh tNhng bt li t th trng th gii nh hng xu n hot ng sn xut kinh doanh v i sng dn c trong nc, Tng cc Thng k va cng b tnh hnh kinh t x hi nm 2012, theo tng sn phm quc ni (GDP) nm 2012 theo gi so snh c tnh tng 5,03% so vi nm 2011, iu ny th hin vic th trng tiu th hng ha b thu hp, sc mua trong dn gim, hng tn kho mc cao, t l n xu ngn hng th ang mc ng lo ngi. c bit, nhiu doanh nghip, nht l doanh nghip nh v va phi thu hp sn xut, dng hot ng hoc gii th.Nm 2012 vi nhng gii php kim ch lm pht n nh kinh t v m v m bo an sinh x hi, ct gim lng nhn cng s nh hng trc tip n ngnh xy dng. D n tn dng gim, li sut cao t nh hng n cc doanh nghip sn xut kinh doanh hot ng trong lnh vc bt ng sn vn phi tri qua mt nm y bin ng.Nm 2013 vn cn nhiu nhng kh khn v thch thc .Chnh ph ang c mt l trnh gim li sut cho vay ph hp vi mc tiu kim ch lm pht i i vi pht trin kinh t. Trong Ngh quyt 02 ngy 7/1 ca Chnh ph, yu cu cc ngn hng phi dnh mt lng vn khong 30.000 t ng vi li sut u i cho vay u t, kinh doanh v thu mua nh. Trin khai yu cu ny, Ngn hng Nh nc cng b d tho thng t quy nh li sut cho vay l 6% mi nm trong thi hn 3 nm k t ngy 15/4/2013. Sau ngy 15/4/2013, Ngn hng Nh nc s cng b mc li sut cho vay ph hp tip tc h tr khch hng vay vn.Phi ni rng tc tng trng GDP ca nm 2014, nu so v ch s tc n thun th chng ta nhm trung bnh trong ASEAN, nhng nu so v tc tng tuyt i th chng ta tng chm hn cc nc bn. Tuy nhin, tng trng kinh t quanh ngng 5,9% phi t vo bi cnh c hn 213.000 doanh nghip bo l khng c doanh thu v khng c hot ng pht sinh thu trong nm 2014, mi thy tim nng nn kinh t pht trin vi tc cao hn na vn cn, nu chng ta x l tt vic h tr cho 213.000 doanh nghip .[4, tr. 32]Th trng bt ng sn nm 2015 s c nhiu k vng hn, TS V nh nh ch ra rng: Nu lm pht thp, t gi n nh v Ngn hng Nh nc Vit Nam tip tc duy tr chnh sch qun l th trng vng nh hin nay th s hp dn ca th trng vng v ngoi t s suy gim. Ngc li, th trng bt ng sn s thu ht ngun vn ng k trong nm 2015 khi xu th gi thc v nhu cu thc ang p o th trng. Vi kch bn lm pht trn 5%, bt ng sn cng c li do th trng ny s tr thnh hm tr n an ton i ph vi nguy c lm pht cao quay tr li.[1, tr. 32]2.1.2. Tc ng chnh tr - chnh quyn php lutNm 2012 khp li vi rt nhiu kh khn ca nn kinh t ni chung v th trng bt ng sn ni ring. S phc hi ca nn kinh t v th trng bt ng sn ph thuc rt nhiu vo cc quyt sch ca Chnh ph. Nhn li mt s chnh sch trong nm 2012 s cho chng ta hnh dung li phn no cc vn chnh sch trong nm 2013.Ngh quyt 13 g kh cho nn kinh t: gia hn thi gian np thu gi tr gia tng v thu thu nhp doanh nghip, gim 50% tin thu t, to iu kin cho doanh nghip vay vn v y nhanh vic thc hin v gii ngn vn cho nhng d n cp thit,d n sp hon thnh gp phn gii ta phn no kh khn cho doanh nghip. Ngoi ra, Ngh quyt 13 nh l mt thng ip v mt chnh sch l Chnh ph khng cn thc hin cc chnh sch tht cht nh trc. N c tc dng nh vic g b cc quy nh kht khe c quy nh ti Ngh quyt 11 c ban hnh trong nm 2011.Chnh sch cu bt ng sn v Ngh quyt 01, 02 Cc gii php cu bt ng sn c th chia thnh 2 nhm chnh l nhm ti kha v tin t. i vi nhm ti kha, B xy dng ngh Chnh ph s dng ngn sch mua nh thng mi lm nh ti nh c hoc nh cng v; B Ti chnh xut mt lot gii php nh min, gim, gin thu VAT, thu thu nhp doanh nghip v ph s dng t i vi Chnh sch ti chnh th NHNN nh nc cho bit c th tung ra 100.000 n 150.000 t ng x l n xu. Bn cnh , NHNN cn cho bit s dng 20.000 n 40.000 t ng vi li sut hp l h tr cho ngi mua nh. s dng 30.000 t ng, vi li sut u i cho vay u t bt ng sn. [5, tr. 32]Nm 2015, Chnh ph tip tc t trng tm ti cu nn kinh t, trong u tin l h thng ngn hng v doanh nghip nh nc. Nhiu ngi ang k vng vo nhng quyt sch mi nm 2015 s vc dy nn kinh t v th trng bt ng sn.2.1.3. Tc ng dn s - vn ho x hiTc tng dn s, th ha cao, ln sng di c ca ngi dn t cc ni khc v thnh ph cng lm tng nhu cu nh , cho thy nhu cu v ni vn l nhu cu ln v s l c hi th trng bt ng sn hi phc v pht trin.Cng vi s pht trin kinh t v s hi nhp, li sng ca ngi dn thnh ph cng i khc. Nn vn ha mt gia nh nhiu th h dn thay i, thay vo l mu gia nh ht nhn, nhu cu tch ring ca cc thnh vin gia nh tng cao. T c th thy nhu cu nh hu nh tng ln. 2.1.4. Tc ng cng nghHin nay, cng ngh l mt phn khng th thiu trong cuc sng. N gp phn y nhanh s pht trin ca con ngi. S lng ngi s dng my tnh, internet l v cng khng l. V th d dng tip cn c vi tt c cc mi ngi khp ni mt cch nhanh chng v d dng. Cc phng thc marketing online pht trin to iu kin cho ngnh dch v mi gii bt ng sn ni ring v ton ngnh bt ng sn ni chung d dng tip cn c khch hng mt cch hiu qu nht.Cng ngh xy dng ngy cng tin tin gp phn y nhanh tin thi cng cc d n bt ng sn vi cht lng c m bo, thm ch vt tri so vi cng ngh xy dng c. Ngoi ra iu cn gp phn gim gi thnh cc sn phm ca ngnh bt ng sn, to iu kin gin tip tha mn nhu cu ca khch hng mt cch tt nht.2.2. Mi trng vi m.2.2.1. Thc trng ngnh bt ng snCuc ua m sn giao dch bt ng sn din ra lu, t cc sn ln nh Saigon Land, Sacomreal, Pht Hng - a c Si Gn, Homecare, u t Xy dng Bnh Chnh (BCCI) n cc sn giao dch mi xut hin trn th trng nh Ph Gia, Hong Qun, Hu Lin cho thy tnh cnh tranh ca ngnh ny rt cao. iu ny ch yu l do thi im bt buc kinh doanh loi hnh bt ng sn phi thng qua sn giao dch theo Lut kinh doanh bt ng sn. Nhng thng hiu ln cng ang mun tranh th giai on u ny nh v cho ring mnh mt thng hiu dch v bt ng sn vi tiu ch va tun th php lut va chuyn nghip. Cc siu th a c, trung tm mi gii theo cng ln lt chu sc p chuyn i v mt cht lng cnh tranh v tn ti trong thi gian ny. Chnh cc cng ty dch v bt ng sn dn dn hnh thnh thay th cc trung tm v c nhn mi gii nh l. Cc dch v lin quan n bt ng sn cng c pht trin p ng nhu cu cho mt th trng giu tim nng v c tc ng ln ti nn kinh t t nc.Do hng ha bt ng sn v th trng bt ng sn c tnh c th. N l mt th trng khng hon ho v cc thng tin v th trng, v hng ho khng tht y v cng khng c ph bin rng ri nh cc loi hng ho khc v cc tiu ch tham gia nh gi bt ng sn cng khng chnh xc nh cc hng ho khc, v th m lnh vc mi gii bt ng sn cng l mt loi dch v c th, khng chu ri ro v sn phm thay th.V hnh thc cung cp dch v ca cc cng ty bt ng sn c tnh tng ng cho nn lun dn n mc cnh tranh cao.2.2.2. i th cnh tranhTrn thc t, cng ty An Lc in tp trung kinh doanh loi hnh dch v mi gii bn cc cn h cao cp, v th cc i th cnh tranh chnh ca cng ty c xc nh theo tng d n, cho nn cc i th cnh tranh chnh ca cng ty l cc cng ty mi gii tham gia phn phi d n nh:Mt s i th chnh nh:Bng 2.1 Mi s i th cnh tranh.Tn i thu imNhc im

Cng Ty TNHH DV BT NG SN VIT LONG Kinh nghim lm vic lu di. Mi quan h hp tc lu di vi cc i tc ln. C i ng chuyn vin t vn am hiu v dch v bt ng sn v c hun luyn thng xuyn v cc nghip v chuyn mn. Li th v giao thng thun li gip vi qun 1, qun 5, qun 7 v nm trong ph a c, Vn phng, Ngn hng C chnh sch thu ht v bi dng nhn ti. i ng nhn vin thiu s on kt, nhn vin cha ch tm vo tnh chuyn nghip, cng nhc. Thiu s quan tm ti khch hng sau khi k kt giao dch thnh cng. Cha thc s quan tm ti lng khch hng tim nng, kh nng tm kim khch hng khng cao.

Cng ty CP DV BT NG SN MINH KHANG GIA Minh Khang Gia c i ng nhn vin c nhiu kinh nghim, c tuyn chn k cng. Cc chnh sch u i ca Minh Khang Gia thu ht nhiu i tc u t. Minh Khang Gia ch trng u t vo Marketing, qung b hnh nh cho cng ty. Minh Khang Gia qu ch tm vo tnh chuyn nghip, rp khun nn i khi khng thn thin vi khch hng, cng ngt trong t vn. Nhn vin Khang Minh Gia khng nghin cu su phong thu, y l mt yu t tng i quan trng trong ngnh bt ng sn, gy ra tnh trng kh gii quyt khi khch c yu cu v tr, hng nh, ph hp vi khch hng.

(Ngun: Cng ty TNHH DV BS An Lc in)V cn nhiu i th trc tip khc nh Cng Ty TNHH MTV DV Bt ng sn Xanh, Cng ty TNHH TM-DV Bt ng sn Bo inBn cnh cc i th trc tip An Lc in cn c cc i th gin tip l nhng ngi mi gii ring r, ch u t,...Ngoi ra An Lc in cn c i th tim n nh nhng cng ty dch v bt ng sn mi thnh lp, nhng cng ty mi gii vic lm c th chuyn sang mi gii nh t.2.2.3. Quyn thng lng ca nh cung cpNh cung ng chnh ca cng ty l nhng nh u t, xy dng v kinh doanh a c. Nhng s kin xy ra trong mi trng nh cung ng c th nh hng nghim trng n tnh hnh ti chnh cng nh hot ng ca cng ty.Nm 2013, theo nhn nh ca nhiu chuyn gia, th trng bt ng sn c th pht trin theo chiu hng tch cc, y s l c hi phn khc v thanh lc nhng d n tt vi ch u t uy tn, d n cht lng s vn tip tc c ngi tiu dng chn la.Trong lc th trng bt ng sn ang chng li nh hin nay th quyn thng thng lng ca nh cung cp khng cn mnh nh trc. Do cc cng ty trong ngnh dch v mi gii bt ng sn c li th trong vic nh gi mi gii vi nh u t. 2.2.4. Quyn thng lng ca khch hngKhch hng ca cng ty l khch hng l, h gy p lc vi doanh nghip v gi c, cht lng sn phm, dch v i km v chnh h l ngi iu khin cnh tranh trong ngnh thng qua quyt nh mua hng. Trong ngnh dch v mi gii bt ng sn ni chung, v mi gii bn cn h ni ring th chi ph t tip cn, chm sc khch hng cng nh qu trnh bn bt ng sn cho khch hng l rt cao.Bn cnh , bt ng sn l mt loi hng ha c gi tr ln, nh hng trc tip n cuc sng ca mi ngi, do khch hng cng ch n tng chi tit, yu cu ca khch hng v sn phm c nng cao.Trong lc ngnh bt ng sn kh khn nh hin nay, khch hng tuyt i c coi l thng . Cc i hi ca khch hng phi c nh mi gii p ng mt cch c th nht, iu lm tng li th thng lng ca khch hng ln mc ti a.2.3. C hi v mi e do2.3.1. C hi Nhu cu nh TP.HCM lun tng: do l th ln trng im ca min nam, vi gn 10 triu c dn ang sng v lm vic th y s l c hi ln cho cng ty. Chnh ph h tr cho ngi vay mua nh vi li sut thp. Cc chnh sch thu ht cc nh u t nc ngoi ca nh nc. Bnh Dng, ng Nai ang pht trin. Mi trng vn ha, li sng thay i nn nhu cu chung c, cn h cao cp tng. Gi mi gii t ch u t tng. Mc cnh tranh ngnh gim2.3.2. Mi e do Kinh t trong giai on suy gim Khch hng cha tin tng cc dch v mi gii bt ng sn. S bt n v ti chnh, kh tip cn ngun vn. Sc mua ca ngi tiu dng gim, th trng bt ng sn ng bng. Tnh trng thanh ton chm hoc n chi ph mi gii ca ch u t d n.2.4. Hiu qu hot ng ca cng ty.Bng 2.2 Kt qu hot ng kinh doanh ca cng ty t nm 2012 2014.NmChi phDoanh ThuLi nhun sau thuLao ngT sut li nhun doanh thuT sut li nhun chi ph Doanh thu bnh qun ca mt lao ng

20121.0482.295935,2513840,75%89,24%16.63

20134.60210.1394.152,7514540,95%90,23%69.92

20145.37312.0274990,59441,49%92,88%127.95

(Ngun: Phng kinh doanh cng ty TNHH DV BS An Lc in)Tnh hnh hot ng ca Cng ty TNHH DV Bt ng sn An Lc in nhn chung tng i tt. V li nhun: tng ln ng k t 935,25 nm 2012 tng ln n gn 5 t vo nm 2014, tng 433,6%. T sut li nhun trn doanh thu giao ng trong khong t 40% n 42% cao so vi trung bnh ca ngnh l 30%. iu ny cho thy c hot ng hot ng kinh doanh ca cng ty rt tt, c bit vo gia nm 2013 n cui nm 2014 c s chuyn bin tch cc do chnh sch ca nh nc nh: chnh ph h tr gi 3000 t ng cho phn khc trung bnh, thp vay mua nh, lut t ai sa i, .... khin cc doanh nghip tung ra hng lot cc d n khu dn c. Bn cnh , cng ty An Lc in mi thnh lp v th trong giai on u t qu 2 n qu 3 cng ty cha n nh, i tc kinh doanh khng nhiu, t qu 4 tr i cng ty c nhng i tc ln, n nh nn doanh thu cng s tng ln. V chi ph: : mc d chi ph cng tng cao nhng tc tng trng ca chi ph so vi doanh thu vn nh hn cho thy cng ty kinh doanh c hiu qu. Vic kinh doanh c hiu qu l nh vo chnh sch o to nhn vin tt, qung b hnh nh cng ty c hiu qu bn cnh vic hp tc vi cc i tc ln nh c Khi, Novaland em li ngun li ln cho cng ty. V lao ng: nm 2014 gim so vi nhng nm trc, tuy nhin hot ng kinh doanh ca cng ty vn rt hiu qu. cng ty hot ng tt hn chng ta cn phi hon thin v nng cao cc chin lc ra, ng thi cn o to thm ngun nhn lc c trnh chuyn mn ph hp v tc phong chuyn nghip. Tuyn thm nhn vin d tr cho cc chi nhnh sp thnh lp trong nm nay.

CHNG 3: NH HNG HOT NG KINH DOANH CA CNG TY TNHH DV BT NG SN AN LC IN V KIN NGH.3.1. Mc tiu kinh doanh ca cng ty n nm 2020Tng trng n nh, chim 50% th phn phn phi cc sn phm bt ng sn ti TP.HCM.Hon thin c cu t chc hot ng ca cng ty ng thi nng cp c s vt cht, my mc, thit b.nh v v pht trin doanh nghip, pht trin thng hiu ca An Lc in l thng hiu cng ty mi gii bt ng sn uy tn, tn tm v chuyn nghip.Thnh lp thm nhiu chi nhnh nhng th trng tim nng v m rng kinh doanh cc mt hng khc c lin quan nh: ni tht, dch v,...S dung ng vn co hiu qua v tao kha nng sinh li ti a.Mc tiu ti chnh: Doanh thu: 30 t VN. Li nhun : 20 t VN.Mc tiu v ngun nhn lc: nng s lng nhn vin ln 200 ng thi o to nhn vin trnh cao, c phong cch chuyn nghip.Bng 3.1 Ma trn SWOTC hi (O):O1. Nhu cu nh ti TPHCM lun tngO2.Chnh ph h tr cho ngi vay mua nh vi li sut thpO3.Cc chnh sch thu ht cc nh u t nc ngoi ca nh nc, Bnh Dng, ng Nai ang pht trin.O4.Mi trng vn ha, li sng thay i nn nhu cu chung c, cn h cao cp tngO5.p lc kim sot chi ph mi gii i vi nh cung cp tng. O6.Mc cnh tranh ngnh gim.Nguy c (T):T1. Nn kinh t tng trng chmT2. Khch hng cha tin tng cc dch v mi gii bt ng sn.T3. Thiu vn duy tr hot ng.T4. Sc mua ngi tiu dng gim, th trng bt ng sn ng bng.T5. Tnh trng thanh ton chm hoc n chi ph mi gii ca ch u t d n.

im mnh (S):S1. Kh nng ng dng cng ngh, cc phng thc marketing online.S2. Cng tc o to v duy tr nhn lc ttS3. Cng tc xy dng vn ha doanh nghip hiu quS4. C quan h tt vi cc ch u t ln, uy tn.S5. B my lnh o c nng lc qun l v tm nhn chin lcChin lc (SO):Chin lc pht trin th trng mi(S1,S2,S4,O1,O2, O3)Chin lc thm nhp th trng(S4, S5, O4, O5, O6)Chin lc (ST):Chin lc lin kt(S4,S5,T3,T4,T5)

im yu (W):1. Ngun vn hn ch2. C cu t chc b my cha hon thin3. Sc mnh thng hiu yu.4. Trnh nhn lc cha caoChin lc (WO):Chin lc xy dng thng hiu (W1,W2,W3,O1,O2,O3,O4)Chin lc o to nhn s(W3,W4,O5,O6)Chin lc (WT):Chin lc ct gim chi ph(W1,W2,W3,T4,T5)Chin lc o to nhn s(W3,W4,T2,T4)

3.2. Chin lc cp cng ty3.2.1. Chin lc thm nhp th trngCng ty mi bc vo th trng bt ng sn nn s khai thc th trng khch hng ti thnh ph H Ch Minh. Hai im chnh ca chin lc thm nhp th trng ca cng ty l: Tng cng cng tc marketing cho nhiu ngi bit n cc d n m cng ty tham gia phn phi v tm n vi cng ty. Ngoi ra cng ty s tng s lng nhn vin bn hng tip cn khch hng tt hn gii thiu cc d n m cng ty tham gia mi gii.3.2.2. Chin lc lin ktTrong bi cnh th trng bt ng sn trong giai on kh khn hin nay th s lin kt cht ch gia ch d n v cc sn giao dch bt ng sn ni chung v vi cc sn giao dch bt ng sn ni ring cn c y mnh theo nguyn tc i bn cng c li. iu ny gip cng ty c c ngun doanh thu n nh, c h tr tt hn trong qu trnh t vn cng nh tha mn tt nht cc nhu cu ca khch hng.3.2.3. Chin lc ct gim chi phTrong tnh trng nn kinh t pht trin chm, th trng bt ng sn kh khn th vic tit kim v ct gim chi ph l vic u tin hng u ca cng ty. Cng ty An Lc in thc hin ct gim chi ph tng li nhun bng cch ln k hoch lm vic khoa hc, gim bt cc chi ph ph, ct gim nhn lc yu km, tt cc thit b in khng cn thit khi khng s dng.3.3. Chin lc cp chc nng3.3.1. Chin lc o to nhn sCon ngi l ngun lc quan trng nht i vi doanh nghip, iu cng quan trng hn i vi doanh nghip dch v nh cng ty An Lc in. Chnh ngun nhn lc c trnh cao, chuyn nghip, nhit tnh vi cng vic mi c th ng hnh cng s thnh cng pht trin ca cng ty.Vi cng ty mi thnh lp nh cng ty An lc in th vic tuyn thm i ng nhn vin l iu cn thc hin hon thin tt c phng ban, c th nh sau: Tuyn thm 30 nhn vin kinh doanh o to cho bn hng cc sn phm bt ng sn nh cn h cao cp, t nn, bit th, nh ph Tuyn thm 05 nhn vin o to chuyn su v marketing, c bit lnh vc marketing online h tr cho i ng bn hng ca cng ty. Tuyn thm 02 th k h tr cho gim c. Tuyn thm 03 trng phng kinh doanh v 01 trng phng nhn s mi c kinh nghim qun l v am hiu v dch v mi gii bt ng sn.V chnh sch o to: Tp trung o to nhn vin cc k nng chnh nh k nng giao tip, k nng nm bt thng tin, k nng i nhm, k nng phn tch tm l khch hngcng nh o c ngh nghip, s tn tnh, khng t li c nhn. Ngoi ra b phn ban gim c v cc cp qun l hin hnh c cng ty khuyn khch i hc thm cc kin thc chuyn mn nng cao trnh qun l cng nh kin thc v lut php v ngnh bt ng sn.3.3.2. Chin lc marketing hn hp (7P)- Mc tiu ca marketing: + 60% khch hng mc bit n cc sn phm cng ty phn phi. + 40% khch hng s dng dch v+ C quan h tt vi 30 ch u t ln ti th trng TP.HCM.a. Chin lc sn phm (Product)Dch v ca cng ty l dch v mi gii nh t, cung cp thng tin hiu qu cc d n m cng ty tham gia phn phi, t vn v thuyt phc khch hng mua cc sn phm m cng ty phn phi. Cc sn phm chnh ch yu l loi hnh cn h cao cp, vi cht lng cao, uy tn v c mt v tr p thun tin cho khch hng. Nhng d n m cng ty k kt u thuc hng cao cp hoc m bo cht lng cng nh gi c cho khch hng nh cn h Era Town thuc loi chung c cao cp, y tin nghi gi c ch tm 2 t ph hp vi ngi dn c mc thu nhp trung bnh kh, cn h Sunrise City tuy gi cao nhng c thit k theo tiu chun khch sn 5 sao, tin ch y , an ninh m bo hoc cn h The Prince Residence vi nhiu chng trnh u i cho khch hng, m bo quyn li cho khchngoi nhng d n cng ty cn c dch v t vn cho thu vn phng, nh Cng ty lun m bo, cam kt vi khch hng v cht lng, tnh trng php l i vi nhng cn nh cho thu lm vn phng, nh .b. Chin lc gi (Price)Cng ty c 2 mc gi r rng nh sau: i vi khch hng cng ty lun a ra mc gi bng vi gi ch u t, m bo uy tn cng ty. Cng ty s khng b xp cng cc cng ty mi gii nh t la o khc. i vi ch u t tu theo tnh hnh d n, cn h m a ra mc ra ph hp, m bo hai bn cng c li. Trung bnh t 2% n 5% trn tng gi tr cn h.c. Chin lc phn phi (Place).Cng ty An Lc in c hai hnh thc phn phi chnh l phn phi trc tip cc d n cn h trc tip t ch u t v phn phi d n gin tip thng qua mt s sn giao dch ln nh Ha Bnh, Himlamd. Chin lc chiu th (Promotion)Cng ty tp trung mnh vo chiu th nhm tng s quan tm ca khch hng v cc d n m cng ty tham gia phn phi cng nh to dng lng tin cho khch hng v dch v ca cng ty. C th nh sau: Qung co: Tp trung qung co cc sn phm trn mng internet, trn bo, pht t ri, th ng, ng tin v sn phm trn cc trang web v bt ng sn, gi mail, gi tin nhn sms... Khuyn mi : Lin kt vi ch u t thc hin mt s chng trnh khuyn mi hp dn dnh cho khch hng nh tng qu, tng chit khu, bc thm trng thng Cho hng c nhn : Gi in cho mi cc sn phm trc tip cc sn phm c th n vi cc khch hng tim nng, c nhn vin trc tip n nh khch hng t vn v sn phm. Quan h cng chng: Lin kt vi ch u t thc hin cc chng trnh gii thiu sn phm n khch hng, tham gia cc hot ng cng ng nh p xe v mi trng xanh- sch- p, quyn gp cho cc nn nhn cht c mu da cam, tng hc bng cho cc hc sinh ngho vt kh, kt ni mng x hi t chc mt s hot ng thc tin hp dn, vui ti to thin cm vi khch hng.e. Con ngi (People)Chin lc con ngi rt c cng ty xem trng v n gn lin vi tnh cht ca ngnh ngh mi gii ca cng ty. thc hin tt chin lc ny cng ty tp trung vo mt s chin lc nh sau: Chin lc thng tin khch hng ni b hiu qu: thng qua h thng thng tin ca cng ty, nhn vin cc phng ban s c cp nht nhng thng tin mi nht, quan trng nht v thng tin d n, cc chng trnh bn hng, chnh sch khen thng i ng nhn vin nm bt c, cp nht thng tin v c th truyn t cho khch hng nhanh chng v hiu qu nht. Chin lc o to hun luyn: Nhn vin mi s c cng ty o to hai tun v kin thc sn phm cng nh cch giao tip, t vn, nm bt tm l khch hng, c tham quan nh mu v c i theo hc hi vi nhng nhn vin lu nm c nhiu kinh nghim. Chin lc to bu khng kh lm vic hiu qu: Cng ty c gng to iu kin tt nht cho nhn vin, h tr cc vn kh khn ca nhn vin, cng c duy tr cc mi quan h gia cc cp v cc phng ban vi nhau. Thng qua cc bui lin hoan, vn ngh v cc hot ng ngoi tri gip nhn vin cm thy thoi mi, gn kt vi nhau v lm vic ngy cng hiu qu.f. Quy trnh (Process)i vi khch hng qua ng tin, gi mail: khch hng ny l ngi c nhu cu mi tm n cng ty, c hi thnh cng l 70%. Nhn vin s tr li thc mc ca khch hng qua in thoi hay trc tip. Sau s hn lch xem nh mu. Nu khch ng ngay s tin hnh t cc vi ch u t nhn vin phi dn khch ln ch u t. Nu khch cn do d, khch c th v tham kho vi gia nh, ngi thn trong khong 2 n 3 ngy. Trong thi gian nhn vin s gi in chm sc khch hng thng xuyn, gii p nhng thc mc cn li ca khch hng. Nu khch ng nhn vin cng dn khch n ch u t t cc. Ngc li khch khng ng th nhn vin s lu thng tin khch li lm khch hng tim nng.i vi khch hng qua in thoi: khch hng ny c th khng c nhu cu nhng c hng th ti sn phm ca cng ty nn nhn vin phi trin khai k hoch t vn k cng nu bt c tnh ca sn phm. Quy trnh cng tng t nh trn im khc bit y l nhn vin phi to c hng th cho khch hng ngay khi gi in thoi gii thiu d n. V th mi nhn vin phi son cho mnh kch bn gi in thoi v c gng hn lch xem nh mu trong cuc gi . Sau khi kt thc giao dch, nhn vin t vn s lu thng tin khch hng lm danh sch khch hng tim nng trong nhng d n sau.g. C s vt cht (Physical Evidence)Mc d l cng ty mi thnh lp nhng An Lc in c c s vt cht tng i y . Cc phn mm ng tin, phn mm gi mail, trang web ng tin, danh sch khch hng tim nng c gi ti nhn vin m bo nng sut lm vic c hiu qu.Cng ty hin nay ang c k hoch thit k vn phng li cho ph hp vi lc lng nhn vin hin nay, m bo nhn vin c th lm vic thoi mi, nng sut lm vic c nng cao hn. 3.3.3. Chin lc pht trin thng hiuThng qua cc hot ng marketing online hiu qu v cht lng ca dch v mi gii bt ng sn chuyn nghip. Cng ty An Lc in ang tp trung ti a tt c nhn lc, vt lc ca mnh tn ti v pht trin mnh m hn na trong lnh vc ngnh ngh chnh mi gii bt ng sn m cng ty chn. Thng qua cc hnh thc chiu th nh qung co trn bo, pht t ri, lm trang thng tin in t v cc d n m cng ty tham gia phn phi cng nh nng cao cht lng dch v mi gii thng qua i ng bn hng chuyn nghip.3.4. Gii php nng cao nng lc cnh tranh v kin ngh* Gii php Nng cao cht lng dch vDch v cht lng l mt trong nhng im mnh ca cng ty to ra nng lc cnh tranh, do cng ty phi lun a vic nng cao cht lng dch v ca mnh ln hng u. ra cc chnh sch chm sc khch hng mi k cc trc v sau giao dch nhm nng cao s tha mn.T vn h tr khch hng v vn ti chnh. Bng nhng mi quen bit hoc uy tn ca mnh c th t vn cho khch hng cch tip cn nhng dch v ngn hng nhanh chng, hiu qu nht.Ngay c sau khi vic bn hng c thc hin, vn cn ti rt nhiu dch v chm sc khch hng, nhng khch hng ny c xc nh nh l nhng khch hng tim nng cho cng ty. C th chm sc bng cc hnh thc nh gi in thoi, gi email, hoc hn gp mt trc tip, xc nhn li cht lng ca sn phm, thm hi, quan trng hn na l gii thiu cho khch hng nhng d n, sn phm mi. Khng phi mi giao dch u thnh cng, cng c nhng khch hng khng tho mn vi nhng dch v m cng ty cung cp. Mt khi c sai xt xy ra, s khng hi lng ca khch hng s tr thnh yu t tiu cc cho vic qung co truyn ming v hnh nh ca cng ty. V vy, vn ca cng ty l lm th no khi phc mi quan h vi khch hng, gim bt s khng hi lng ca khch hng li ko h tr li ln sau. Trong phc hi dch v th vic m bo lm ng ngay ln u tin l iu rt cn thit. Trong qu trnh khch hng phn nn, k nng t v tr li cu hi ca nhn vin bn hng l v cng quan trng. Nhn vin bn hng phi lm th no khch hng thy rng h ang c lng nghe v c tn trng. Sau tu theo tnh nghim trng ca vn , tu theo i tng khch c th c nhng hnh thc phc hi dch v cho thch hp, c th l li xin li t pha nhn vin hng, , hoc thng qua vic gp trc tip, gi th hoc gi in cm n t pha cng ty. a dng ha sn phmHin nay, nhu cu v bt ng sn ca ngi dn ang tng cao v ngy cng a dng v nh , khch sn, vn phng, t ai, bit th, nh xng, Trong khi mc d cng ty m rng lnh vc kinh doanh ca mnh nhng vn ch tp trung vo cc d n cn h cao cp nn b l nhiu phn khc khch hng tim nng.Cng ty cn thit lp thm cc b phn mi, chuyn mn v tng lnh vc m bo tip cn c ht cc phn khc khch hng v to s chuyn nghip cho tng lo dch v m cng ty cung cp. Hot ng marketingTip tc pht trin cc chin lc chiu th, tn dng cc im mnh ca cng ty hn ch cc thch thc ang hin hu trn th trng: c cc hnh thc qung co phong ph hn trn cc bo, cc i. Xy dng hnh thc chit khu cho khch hng thn thit,... mang li hnh nh cho cng ty trc mt s lng ln cc i th.Bn cnh vic xy dng trang web sn phm, xy dng thng hiu cho cng ty, phng marketing cn hng dn to trang web cho tng nhn vin nhm h tr vic gii thiu sn phm v tm kim khch hng.Tuy nhin vic tin vo cc chin dch qung co v truyn thng rm r cha hn mang n cc hiu qu doanh thu tc th. Theo s liu thng k nm 2011 chi ph lm truyn thng, maketing bn hng ca nhiu d n hin ln n 15-17% doanh thu. Trong bi cnh th trng m m, hu ht cc doanh nghip u phi cn nhc la chn cc phng thc qung co tit kim chi ph m vn m bo mc hiu qu ca thng tin c truyn ti.Hot ng kim sot hot ng marketing ca ton cng ty: Thng xuyn ch o hp cc lnh o, nhn vin phng,.. nh gi cc hot ng, quy trnh lm vic thng nht, xy dng v thc hin cc bin php ci tin cc phng php. Gii quyt ton b cc s vic lin quan n cc hot ng tip th, truyn thng, xy dng thng hiu trong ton h thng. o to ngun nhn lca s nhn vin ca cng ty u l lc lng tr, c tm huyt, khng ngng hc hi,. Vi s cnh tranh gay gt nh hin nay th vic o to ngun nhn lc l mt vn cp thit.T chc cc chng trnh hun luyn c cht lng nhm nng cao nng lc qun tr ca cc cp qun l trong cng ty, nng cao cc k nng chuyn bit cho cc nhn vin, nng cao cc k nng trong lnh vc kinh doanh bt ng sn, ph hp vi cc chin lc kinh doanh ra trn, c bit l cc k nng bn hng. K nng thu thp v x l thng tin Thu thp v x l thng tin sn phm: v tr, c im, tnh trng k thut, trang thit b, tnh trng php l, lch s, phong thy, kh nng sinh li, ca bt ng sn. Thu thp v x l thng tin ca khch hng: thng tin ban u, kh nng ti chnh, thng v lin quan, gii hn thi gian, cch thc lin h, xem xt bt ng sn, nhng ch chnh, thng tin phn hi, K nng giao dch vi khch hng: Bao gm k nng giao dch trc tip v th thoi. o to v k nng giao tip qua cc phng tin nh li ni, ngn ng, ging ni, n ci, khun mt, nh mt, qua s vn ng ca c th, vn ng ca tay, t th, trang phc v k c cch chn khng gian giao tip.- K nng son tho hp ng mi gii* Kin ngh i vi nh ncChnh ph cn hon thin hn na cc vn bn php l v h thng php lut to thnh mt hnh lang php l r rng, to mi trng kinh doanh lnh mnh. Khng nn thay i lin tc cc vn bn php lut v s gy tn hao tin ca, thi gian cng nh nh hng n hot ng doanh nghip.Nh nc cn c chnh sch h tr cc doanh nghip ni chung v cc doanh nghip bt ng sn ni ring trong thi k kh khn ny. Hon chnh cc vn bn lut v t ai, lut cnh tranh, mi gii bt ng sn to s thng nht chung cho cc doanh nghip tham gia ngnh bt ng sn.Chnh ph nn c cc chnh sch thu ht cc nh u t nc ngoi tham gia th trng bt ng sn nhm gii quyt tnh trng kh khn trc mt cng nh tng tnh minh bch, mi trng u t thng thong hn cho th trng bt ng sn. i vi cng tyVic nh hng hot ng kinh doanh cho cng ty phi c xc nh l quan trng v cn thit. Nh lnh o cn phi hiu c tm quan trng ca cng ny. nh hng hot ng kinh doanh l mt nhim v quan trng hng u trong mi doanh nghip. Cng ty cn phi xy dng vng mnh cc yu t bn trong cng ty, v l nhng yu t m bn thn cng ty c th kim sot c. Khi vic hoch nh hng s d dng hn, m bo chc chn kh thi v tn dng cc ngun lc bn trong v t b ph thuc bi mi trng bn ngoi.Vi doanh nghip lm v dch v mi gii bt ng sn nh An Lc in th vn tm kim khch hng v qung b cc sn phm m cng ty phn phi l rt quan trng. Cng ty nn hon thin phng marketing vi i ng nhn vin chuyn nghip, c hiu bit v ngnh bt ng sn, tm l khch hng, cc kin thc v marketing onlneto iu kin h tr tt hn cho b phn phng kinh doanh ca cng ty.Cng ty nn c cc chnh sch i ng, lng - thng tt hn vi cc nhn vin xut sc cng nh c cc chnh sch h tr, o to tt hn i vi cc nhn vin cn thiu kinh nghim.

KT LUNThc t cho thy c cng vic nh hng hot ng kinh doanh ca cng ty thc s quan trng v cn thit, n gip cho cng ty c hng i ng n v bit mnh phi lm g, gip cng ty khng b th ng v loay hoay tm ng i. Mt chin lc kinh doanh c hiu qu cn phi km theo vic thc hin xut sc cc chin lc ra l s m bo tt nht cho thnh cng ca mi t chc. Mt doanh nghip tn ti trong mt mi trng thay i gm nhng thay i trong: cc chnh sch, cc gi tr x hi, tp qun tiu dng, cc iu kin kinh t, cng ngh cc v thm ch trong cc chun mc v nhim mi trng th c th gp nhng nguy c, thch thc cng nh nhng c hi ln. Cng ty c th tn dng c cc c hi hay khng l do nhng nhn nhn v nh gi ca nh lnh o. Cng ty c im mnh v c im yu vy th phi tn dng im mnh pht trin v khc phc im yu ngy cng mnh hn. Cng tc nh hng hot ng kinh doanh gip cng ty c ci nhn tng quan mi trng bn trong bn ngoi doanh nghip, c s nh gi v kt hp chng li to mt c hi kinh doanh cho chnh mnh.i vi bn thn cng ty TNHH DV Bt ng sn An Lc in th vic nh hng s gip cng ty c hng i trong lc th trng bt ng sn ang kh khn. Cng tc m bo cc bc hoch nh chin lc l v cng quan trng. Mi bc u gip cho nh hoch nh khng b st iu g v m bo phn tch k lng mi yu t t ngoi vo trong gip vic a ra chin lc tt hn. Trong qu trnh tm hiu cng tc nh hng ca cng ty, em cng xin a ra mt s kin ch quan ca mnh gp phn nng cao hn cng tc nh hng cho cng ty.

TI LIU THAM KHO1. Anh T, 2015, Lm giu nm con d: Bt ng sn, chng khon tr li ng ua. c ly v t http://www.anninhthudo.vn/kinh-doanh/lam-giau-nam-con-de-bat-dong-san-chung-khoan-tro-lai-duong-dua/593285.antd, Ngy truy cp 25/02/2015.2. Chng I, iu 3, Khon 2, Lut Doanh Nghip 2005, NXB Chnh tr quc gia.3. Chng I, iu 4, Khon 3, Lut Kinh Doanh Bt ng Sn, NXB T php.4. on c Minh, 2015, Trin vng chung ca nn kinh t Vit Nam trong nm 2015. c ly t http://www.vietnamplus.vn/trien-vong-chung-cua-nen-kinh-te-viet-nam-trong-nam-2015/301441.vnp , ngy truy cp 25/02/2015.5. ng Hng, 2013, Gi h tr 30.000 t ng cho th trng BS: Khng phi l gii php duy nht. c ly v t http://www.baoxaydung.com.vn/news/vn/bat-dong-san/goi-ho-tro-30000-ty-dong-cho-thi-truong-bs-khong-phai-la-giai-phap-duy-nhat.html , ngy truy cp 25/02/20126. Vnexpress, 2012, Kinh t 2012: Th thch qu kh. c ly v t http://kinhdoanh.vnexpress.net/tin-tuc/vi-mo/kinh-te-2012-thu-thach-qua-kho-2725183.html , ngy truy cp: 20/01/2015.7. V Trn Phc Anh, 2013, Phn tch hiu qu hot ng kinh doanh ca doanh nghip t nhn Vinh Thun. c ly v t http://tai-lieu.com/tai-lieu/phan-tich-hieu-qua-hoat-dong-kinh-doanh-cua-doanh-nghiep-tu-nhan-vinh-thuan-22712/ , ngy truy cp 20/01/2015.

PH LCHnh nh mt s d n ca cng tyD n The Prince Residence

D n Him Lam Riverside

D n Tho in Pearl

TRNG I HC KINH T - LUTKHOA KINH TCNG HO X HI CH NGHA VIT NAMc lp T do Hnh phcThnh ph H Ch Minh, ngy thng nm 2015

NHT K THC TP

A. Thng tin chung: 1. H tn sinh vin: Trng Thanh SangLp: K11401 in thoi: 0907.45.45.872. C quan thc tp: Cng ty TNHH DV BS An Lc inNgi ph trch trc tip: Nguyn Thanh Huyn in thoi: 0918.16.79.783. ti thc tp: NH HNG PHT TRIN HOT NG KINH DOANH CA CNG TY TNHH DV BS AN LC IN4. Thi gian thc tp v vit bo co:t ngy 12/01/2015 n 17/3/2015B. Bo co tin thc tp: STTThi gianTin thc hinSinh vin k tnXc nhn ca gio vin

131/12/2014Hon thnh cng s b

224/01/2014Hon thnh chng 1

328/02/2014Hon thnh chng 2

411/03/2014Np bi hon chnh

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C. nh gi ca gio vin: TPHCM, ngy thng nm 2015Gio vin hng dn