PRESENTATION ON

PRESENTED BY – HIMANSHU, SHAHID, ABHISHEK, NEHA, K ROSHAN, DANESHWAR, SHUCHI

CONTENTS

• THE GRAPH• CASH COWS• DOGS• STAR• PROBLEM CHILD/?• INTRODUCTION• BCG OF MARUTI• REFERENCES• QUERIES

H

H

H

H

H

H

h

CASH COWS

• Profits and cash generation are high and because of low growth, investments needed are low.

• Cash cows are often the stars of yesterday and they are foundation of a companty

DOGS

• Low market share low growth rate.

• They are cash traps.

• Liable to be divested

STARS

• Generate large amount of cash.

• Have strong relative market share.

• Consume large amount of cash due to their high growth rate.

• It is suggested that attempts should be made to hold market share, because they are future cash cows.

THE QUESTION MARK

• Have low market share.

• High cash demands and low returns.

• Market growth is unpredictable.

THE BCG MATRIX FOR MARUTI-CASH COWS

LOW

GROWTH

HIGH MARKET SHARE

BCG MATRIX FOR MARUTI- STARS

HIGH

GROWTH

HIGH MARKET SHARE

BCG MATRIX FOR MARUTI- QUESTION MARK

HIGH

GROWTH

LOW MARKET SHARE

THE BCG MATRIX FOR MARUTI-DOGS

LOW

GROWTH

LOW MARKET SHARE

REFERENCES

• MBAKNOL.com• Marutisuzuki.com• Wikipedia.org• googleimages

COUNT ON US

THANK YOU