bcg matrix of sony pakistan
TRANSCRIPT
![Page 1: BCG Matrix of Sony Pakistan](https://reader031.vdocuments.mx/reader031/viewer/2022012403/55a5344d1a28ab7e028b461c/html5/thumbnails/1.jpg)
[ISLAMIA UNIVERSITY OF BAHAWALPUR]
BBA 4TH
M1
ABEERA AMIR 01
TOOBA AHMAD 39
WAJEEHA SALEEM 42
ANJUM FAWAD 06
M GOHAR RAZA 184
AMBER FAWAD 04
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Sony Pakistan
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Sony
Sony is a technology company, based in Japan in 1946, which makes many electric products. Among its most popular products is the video game console PlayStation, music players, televisions, headsets, mobile phones (Sony Ericsson) and computers (named
Sony VAIO), and game players (PlayStation).
It also owns the American movie studios, Columbia Pictures and TriStar Pictures, through Sony Pictures.
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Mission statement
To experience the joy of advancing and applying technology for the benefit of the
public.
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Vision statement
We invite new thinking, so even more fantastic ideas can evolve. We take
chances. We exceed expectations. We help dreamers dream
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Products in Pakistan
Digit camera
LCD TV
DVD Player
PlayStations
Smart Phones
Projectors
Memory Media
CRT-TV
Semiconductor
Music Player
VAIO Computer
Mobile phones
Walkman
CD players
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BCG’s analysis
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Stars
Digit camera
LCD TV
DVD Player
PlayStations
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Cash cows
Smart Phones
Projectors
Memory Media
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Question marks
CRT-TV
Semiconductor
Music Player
VAIO Computer
Mobile phones
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Dogs
Walkman
CD players
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Market share
Brand Percentage share
PlayStations (45%)
LCD TV (15.5%)
Digit camera (12%)
DVD player (21%)
Mobile phones (2%)
VAIO Computer (8%)
Smart Phones (5%)
Memory Media (42%)
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Sony LCD/TV
Competitors Positioning
Market challengers
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Market Leaders Market Followers
Market Niches
Samsung: Share(27.9%) and Growth (-8%)
Sony: (share) 15.7% and (growth) 4%
TCL (NOBLE): Share (4.8%) and Growth (16%)
LG: Share (6.6%) and Growth (-50%)
Sharp: Share (4.5%) and Growth (-12%)
Others (China): Share (40.5%) and Growth (-8%)
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Any Question
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