bc understanding audience 1
TRANSCRIPT
UNDERSTANDING AUDIENCE
COMMUNICATION:IMPARTING OF
THOUGHTS,FEELINGS,EXPRESSIONS &
IDEAS….
OUR PRESENTATION STYLE CHANGES TO MATCH THE
SITUATION.
BEFORE PERFOMING IN FRONT OF
AUDIENCE, KNOW THE CONTEXT OF
OCCASION DON’T BE SURPRISED.
Before you plan your presentation, know which stage of change your
audience has reached.
WE SHOULD ALWAYS
HAVE EYE CONTACT
WITH OUR AUDIENCE.
ALWAYS TAKE CARE OF“LIKES” & “DISLIKES” OF OUR
AUDIENCE
Save their MONEY
SAVE THEIR “TIME”.
UNDERSTAND YOUR ‘ACT’
DEVELOP A UNDERSTANDING THAT HOW YOUR ACT AFFECT
OTHERS.
Make themMONEY
MAKE THEM “HAPPY”.
MAKE THEM FEEL GOOD
MAKE THEM FEEL“SECURED”
DETERMINE THE VALUE
OF AUDIENCE
Only give claims that will be of value to your Audience
UNDERSTAND WHAT “WORRIES” THEM.
If you understand their needs and worries, structure your presentation to meet their
NEEDS.
Put yourself in the audiences position
and answer the questions????
“What’s in it for me”?