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WILL YOU MAKE ME API?DIGITAL! HELLO THERE,

<!The digital economy & APIs><!APIs help companies to address change><!The business benefits of APIs>

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also in this issue

2015 8MARCH

The digital economy

& APIsSoftware is becoming “the business”

and, as a result, businesses are becoming programmable. To gain competitive

advantage, leading businesses are becoming increasingly digital. In other

words, everyone seems to be obsessing with APIs, the building blocks

of the digital economy.

innovation edge | APIs | centrodeinnovacionbbva.com

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While software used to be exclusive to inherently digital businesses or Internet era businesses such as Amazon and Salesforce.com, it now permeates almost every industry and product Increasingly, all businesses are becoming software-driven. As a result:

“Software is Eating the World”

(Marc Andreessen, 2011)

Operating a modern business, by in large, has become

a software affair; it allows companies to better create,

deliver, and capture value from their business models.

In the near future, software will enable organizations to

radically improve the way they operate.

Internal processes are starting to be automated, the first step to becoming optimized.

Ancillary IT functions are gaining new efficiencies.

An increasingly large amount of data is becoming available for making business decisions, and data quality is improving steadily.

The workforce is now fully

mobility-enabled.

Processes that used to be slow are now taking place in real or near real time.



APIs: what are they? “APIs are the building blocks of the digital economy. They make existing capabilities fungible, so that it is possible to use them in new ways, quickly and easily, thereby spur-ring innovation and new value creation.” (Laura Merling, AT&T).

According to a leading subject matter expert, an

API (Application Programming Interface) at its

most basic level, allows your product or service

to talk to other products or services. In this way,

an API allows you to open up data and function-

ality to other developers, to other businesses or

even between departments and locations with-

in your company. It is increasingly the way in

which companies exchange data, services and

complex resources, both internally, externally

with partners, and openly with the public.

APIs, at their core, provide two main types of benefit:

■■ They restructure and organize internal sys-

tems to support innovative new projects in

a uniform manner—reducing maintenance

costs and increasing agility.

■■ They provide new opportunities to gen-

erate new ways to reach customers, gen-

erate revenue and build partnerships.

In other words, they create programmable

businesses. Specifically, they execute software

strategies structured around extensive internal

and external interfaces. These interfaces (APIs)

are the key to unlocking the power of the soft-

ware itself.

As we see, in the near future, all businesses are

going to be programmable. At its core, the digi-

tal economy is powered by APIs. As such, com-

panies that manage APIs well will enjoy differen-

tiation and be competitive; and companies that

don’t are simply asking themselves to be taken

out of the digital economy altogether.

Source: 3scale and Kin Lane



Some recent news…The management of APIs drew much attention

throughout 2014, and continues to do so this

year. Actually, if we look at the intense pace of

news generated about this subject, it seems

that the business of managing APIs is not

negligible..

Save Time with Easy Maps API Integration from Java

and Python

(January 7, 2015)

The Google Maps API provides a

rich set of web services that allow

developers to integrate them into

connected applications

Sony launches API for programming embedded

applications on their devices (January 5, 2015)

API LifeLog monitors your daily

activity, and now it has a new

interface with an open API, based on

HTML5, which optimizes the user

experience and visual


http://googlegeodevelopers.blogspot.com.es/2015/01/save-time-with-easy-maps-api.html




https://developer.sony.com/2015/01/05/lifelog-api-now-available-boost-your-app-with-lifestyle-data/





Mother returns and opens its API to developers

(January 5, 2015)

The home automation kit Sense

connects to your router and is paired

with devices that detect nmovimientos

and temperature. In February will open

its API to developers to improve

updates intelligent home appliance

Facebook Graph API V2.0 tools ease Dev Transition

(December 29, 2014)

Facebook recently made a new tool availa-

ble to developers that it hopes will kickstart

the migration from Graph API version 1 (v1)

to Graph API version 2 (v2). The tool lets de-

velopers see how things will behave in the

v2 environment before they actually make

the switch and publish their updated app


http://www.cnet.com/es/noticias/mother-regresa-y-abre-su-api-a-los-desarrolladores/



http://www.programmableweb.com/news/facebook-graph-api-v2.0-tools-ease-dev-transition/2014/12/29




How the UK’s government is leading api security (December 29, 2014)

As modern information exchange is relying

more and more heavily on APIs, security for

these web services is critical for

ensuring proper identity authentication and

for controling varying levels of API access.

The United Kingdom’s government has

become a well-known leader in carefully

implementing these measures

Seldon aids data scientists with predictive API

(December 23, 2014)

A new open-source API, Seldon,

wants to remove the demand on

data scientists by making it easy to

plug-in algorithms which can rec-

ommend content to customers, of-

fer app personalisation, and other

complicated-but-powerful features


http://www.programmableweb.com/news/how-uks-government-leading-api-security/elsewhere-web/2014/12/29



http://www.developer-tech.com/news/2014/dec/23/seldon-aids-data-scientists-predictive-api/

http://www.developer-tech.com/news/2014/dec/23/seldon-aids-data-scientists-predictive-api/


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APIs help companies to address changeMore than ever, external realities are forcing companies to adapt; it’s not “if” your industry will get disrupted; it’s a matter of “when”. Today, APIs are helping companies adapt to both incremental and disruptive change.



Disruptive changes are upon us Large corporations are currently experienc-

ing many disruptive changes at different

levels and at different areas of the business

model, all at the same time.

Change in productivity model: Industry KnowledgeWe are currently moving away from an indus-

trial-based productivity model and we are mov-

ing towards a knowledge-based productivity

model, where “knowing” is more important

than “having.” In a sense, knowledge-based

businesses capture most of their margins

from “knowing things”; conversely, industrial-

based businesses capture most of their mar-

gins from “having things”. This change in the

productivity model has been much discussed

and, in the end, it seems that EVERYONE wants

to become a digital business. EVERYONE!

Change in technology paradigm: PCs DevicesAccording to Gartner, “the Nexus of Forces (So-

cial, Mobile, Cloud and Information) describes

the convergence and mutual reinforcement

of four interdependent trends: social interac-

tion, mobility, cloud, and information. The forc-

es combine to empower individuals as they

interact with each other and their information

through well-designed ubiquitous technolo-

gy.” These “forces” are causing a major shift

in the computing paradigm: we are moving

away from PCs and moving towards devices

(smartphones, tablets, wearables, etc.).

Source: Gartner


http://www.gartner.com/technology/home.jsp


EMPLOYEES

PARTNERS

THE DIGITAL

ENTERPRISE

Change in business models: Web AppsIn the future, Apigee, the API man-

agement company, is projecting a

world with over 1 trillion devices,

each with several apps installed.

In essence, these apps help busi-

nesses to deeply understand and

build a meaningful relationship

model; offer better delivery mod-

els (directly or through partners);

and ultimately, create new value

propositions, leading to new reve-

nue growth. This change generally

affects the customer-facing areas

of the business model. And guess

what? APIs enable this transition.

Change in business models: IT PlatformsIn traditional IT, computing resourc-

es are viewed as scarce and ex-

pensive; perhaps this is one of the

reasons why IT projects are meas-

ured in years. Whereas Platforms,

computing resources are viewed

as abundant and cheap; interest-

ingly, these projects are measured

in weeks. The strength of the Plat-

form model is that it allows compa-

nies to better manage people, time,

and costs. This change generally af-

fects the company-facing areas of

the business model. Again, APIs are

behind this as well.

Source: Apigee

CUSTOMERS

BIG DATA

CLOUDSOCIAL

MOBILE BIG DATA

CLOUDSOCIAL

BIG DATA

CLOUD

BIG DATA


https://apigee.com/about/


APIs & the dynamic view of corporationsA dynamic view of the corpo-

ration assumes that compa-

nies must constantly adapt to

their environment to ensure

their long-term survival and

economic success. Generally

speaking, corporations must

have the capability to adapt to

two types of change:

■■ Change which is character-

ized by long periods of slow,

incremental change; and

■■ Short periods of rapid

discontinuous or radi-

cal change.

Given all the stuff that is going

on right now, it’s pretty safe to

say that we are in a prolonged

period of rapid, disruptive

change. In that regard, APIs of-

fer technology enabled solu-

tions to manage both types of

change at different levels and

in different parts of the busi-

ness model.

Source: Rene Rohrbeck, 3scale, and Apigee


http://pure.au.dk/portal/en/[email protected]


Today, APIs are at the heart of innovationIBM, in their recent global survey of C-level ex-

ecutives, discuss 3 themes that will most likely

help organizations shape their futures. Not sur-

prisingly, innovation was discussed. The study

explains, “the intersection between the digital

and physical is the leading edge of innovation.

… As the digital infuses the physical, and vice

versa, organizations are transforming the cus-

tomer experience, … understanding and engag-

ing the customer as an individual rather than

as a category or market segment. For example,

smart pills and smartphone heart monitors,

intelligent vehicles and crowd-sourced traffic

routing, books that respond to a reader’s loca-

tion and apps that enhance the in-store expe-

rience: the possibilities are enormous.” At the

same time, companies are also facing rising

customer expectations and decreasing toler-

ance. This means that both customer-facing

and company-facing areas of the business

model must become programmed to meet

new challenges in the digital world. In other

words, they have to be “API”.

Source: IBM

Digital ambitions: CMOs want to put the components of a strong digital strategy in place

Integration of crosschannel touchpoints

Analytics to capture customer insights

Social networks to fos-ter collaboration

Workforce aligned to opportunities

Digitally enabled supply chain

TODAY 3-5 YEARS

87%

83%

78%

73%

69%

16%

13%

20%

13%

11%



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In the API world of today,

innovations are currently focused

on two main areas of the business

model: the company-facing area

and the customer-facing area.

Let’s take a quick look at some the

benefits that APIs have to offer to

organizations.

The business benefits of APIs



Custom integrations

are costly to

establish and

maintain, inhibiting

change. An API

allows greater

experimentation

and internal and

external innovation.

Improved change

management

New opportunities

Controlled access to close

partners and contractors

Reduced complexity

The company-facing benefits of APIsAs previously mentioned, APIs restructure and

organize internal systems to support innova-

tive new projects in a uniform manner - reduc-

ing maintenance costs and increasing agility.

Some benefits of internal consumption of APIs

include:

Source: 3scale and Apigee


http://www.3scale.net/tag/apigee/


In many cases,

businesses need to work

with external contractors

for new functionality or

distribution (such as in

the rollout of a new

iPhone app or

syndicated content).

With API-supported

collaboration, both

parties have a clearly

defined foundation for

partnership, reducing

the security risk.

Improved change

management

New opportunities



Reduced complexity



APIs can provide a

common root so that

transactions can flow

from wherever they

originate: mobile apps,

integrations with

clients, the client’s

website or physical

devices. All mapped into

unified internal systems.

Improved change

management

New opportunities



Reduced complexity



Since user inter-

faces are added or

changed frequently

across a company,

APIs provide a way

to stabilize core

transaction services,

for a much more

solid platform that

enables rapid itera-

tion at the edge.

Improved change

management

New opportunities



Reduced complexity



Enterprise without APIMobile applications for specific platforms, each with a separate

code base and ad-hoc server back end.

Enterprise with APIIn the backend, through the API, it is possible to program ap-

plications with third party data.

Mobile



Enterprise without APIOne-to-one custom integrations at high cost, using rigid point-

to-point integration technologies such as SOA.

Enterprise with APIProvision of different services through an API, allowing custom-

ers and partners to integrate them as a self-service adapted to

their particular needs.

CustomerIntegration



Enterprise without APILimited choice among automated advertising style channels

and expensive, custom integrations with each partner. Limited

opportunity to reach new audiences.

Enterprise with APIProvision of content and transactions via well-structured APIs,

often with software development kits (SDKs) added to speed

partner integration of the content or tansactions.

Digital Distribution Channels



Enterprise without APIHigh capacity infrastructure is accessible only internally within

the company through restricted interfaces.

Enterprise with APIAPIs are used to open up core infrastructure directly for use

by outsiders, so it can be turned into a key business. Amazon

has done this with its Elastic Compute Cloud and companies

like Twilio do this with cloud communications.

Direct Access to Infrastructure



Enterprise without APIDirect to database and backend systems applications across

multiple departments, creating fragile interdependencies, se-

curity issues and slow-moving innovation.

Enterprise with APICreating an API, you can separate the access to backend ser-

vices and new applications, creating a development environ-

ment for apps more modular, flexible and better documented.

Internal Development



The customer-facing benefits of APIsIf the benefits of internal consumption of APIs

wasn’t enough to convince you … wait, there’s

more. There are also customer-facing benefits

APIs, including the enablement of an organiza-

tion to create powerful new external partner-

ship, distribution and transaction channels.

Ultimately these changes mean organizations

become platforms in the truest sense: provid-

ing their core value to customers and partners

in the form these entities need it.

APIs can transform businesses into powerful platforms that support partners, customers and

the wider world. The organizations that seize this opportunity are joining the API Economy. In

so doing, these organizations:

■■ Enable flexible APIs as a major channel into their business,

enabling transactions to be driven from anywhere.

■■ Provide mobile, web and other client interfaces as a

flexible layer of channels on top of this API.

■■ Allow customers to integrate directly to core systems, providing

more value and creating a strong provider-customer relationship.

■■ Grow strong ecosystems of partners that repurpose, resell and

re-bundle assets to reach new audiences that the original

organization could never have reached alone.



The backend API must be defined as the base-

line platform for all of an organization’s mo-

bile applications. If organizations define the

backend API as such, they create a stable ab-

straction layer between internal resources

and a changing set of external applications.

As a result, this architecture provides a stable

backend baseline for multiple applications on

different device types; fosters agility for the de-

velopment of new applications; and creates a

natural boundary to the edge of the organi-

zation, which is critical when the organization

partners with external design or development

agencies.

5 most common business use of APIs

Mobile Enablement



Here, we’re talking about building a platform. A

platform essentially creates an arena in which

others can create value, either directly for

themselves (customer platforms typically) or

for others (partner platforms). There are three

broad audiences for which an organization can

open itself up as a platform: customers, reseller

partners, and integrators & software partners.

Platform means …■■■Exposing key sets of content or trans-

actional capability in a programmable

way such that customers or third par-

ties can create long running integra-

tions on top of the functionality.

■■ Providing support for these integrations

and related business engagements.

■■ Helping to promote particu-

lar partner integrations.

Business Benefits of Platforms■■ Grow functionality without writing code.

■■ Cross-connect with com-

plimentary solutions.

■■ Enhance value for customers.

■■ Increase stickiness.

■■ Grow reach.

Customer and Partner Ecosystem Growth




Developing Massive Reach for Transactions and Content


Building APIs that accelerate reach fall into two broad categories, depending

on the type of product involved:

Content and DataContent and media businesses are continually seeking new ways to reach

their audiences. While a company’s own web property and mobile applica-

tions may provide the primary means to reach audiences, in the API Econ-

omy this is no longer enough: Consumers expect content to be available

whenever and wherever they need it, and companies that become adept at

delivering this have a powerful advantage, be this on new hardware devices

or through partner channels or aggregators.

Business Benefits of API Powered Distribution■■ Low cost partner integration.

■■ Reach niche channels quickly.

■■ Place familiar branded content and purchase opportu-

nities wherever customers wish to access them.

■■ Use context to add value to the customer and your business.



TransactionsProviding inventory and transaction capabilities in a programmatic way and

using both to drive transactions is a powerful strategy for businesses, and it

can also be beneficial to brick-and-mortar retailers. Since business success

is strongly correlated with transaction volume, APIs can enable increasingly

powerful affiliate models to drive businesses, or even more radically, wholly

self-sufficient third party resellers.

Business Benefits of API Powered Transactions■■ APIs enable third parties to pull inventory, pricing and de-

scription information, as well as ratings and much more.

■■ This, in turn, enables resellers to build so-

phisticated new niche shop fronts.

■■ Sales are subsequently tracked via affiliate links that attribute the

sale and result in revenue share payments to the third parties.

■■ Other partners can embed simple product search or purchasing links

in their sites, whose main purpose is not to sell but to engage a spe-

cific type of audience. The API allows the powerful, flexible selection of

the product listing that results in the best fit for the niche audience.

Developing Massive Reach for Transactions and Content




Fixed Cost-Per- Month and Tiered Rate Pricing

Different levels of ac-

cess based on tires of

fixed cost-per-month and

providing varying num-

bers of transactions per

month.

Powering New Business Models Emerging Business Models in the API world




Fixed Cost-Per-Month Tiered Volume Rate Pricing With Overages

The same as the previ-

ous model, but allowing

price overages when an

account is above quota.





Data Quality Based Tiered Pricing

Providing different types

of return data (richer vs.

simpler) for different sub-

scription fees.







Credit-Based Systems

Up-front purchase of a

certain number of usage

credits which are then

“burned down” by calls

made on the API or other

events.



Driving Internal Innovation The low-hanging fruit of APIs are

generally associated with internal

use of APIs. Actively defining the

nature of the interfaces to different

internal systems, departments and

processes creates an environment

that is ready for change and inno-

vation.


Achieve greater agility and

maintainability

Create a structure that supports the engagement

of external contracts

Create a safety layer around key assets

Accelerate projects



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Can you imagine that we could identify those individuals most

likely to commit a crime? Or what employees may leave a company within the next six

months? What a few years ago would be just a science fiction

challenge today is a reality.

Predictive APIs: the mirror in

which companies

see their future


The technology sector...

has been working for some time now on making the most of APIs (Application Programming

Interfaces), those complex algorithms that are revolutionizing the lives of software developers

and entrepreneurs. 2014 was definitely the year of those startups that have seized the oppor-

tunities offered by open APIs.

Among the companies dedicated to provid-

ing services through these applications, those

working within the field of predictive APIs and

machine learning are at the forefront of

innovation. Startups like Big ML, Clever Task,

Scaled Inference, Datagami, Indico or Dataiku

lead a discipline that will change forever the

criteria for business investment, management

and process control, risk assessment, obtain-

ing predictions of demand, diagnostic, recom-

mendations, stock market, sports results... A

true revolution. In fact, large companies with

great economic potential such as Google, Mi-

crosoft, Facebook or IBM have been experi-

menting in this field for a while.

Predictive APIs allow the creation of simple

tools to process data and create patterns to

make decisions. They are also able to learn

and predict needs and goals. That is their real

power: they not only handle data, they also

anticipate it thanks to the design of predictive

models based on statistical patterns. Indus-

tries such as automotive, banking, insurance,

energy, healthcare or retail are already using

these APIs.

innovation edge | APIs

centrodeinnovacionbbva.com

https://bigml.com/

http://www.clevertask.com/

http://www.dataiku.com/

http://www.indico.io/

http://datagami.info/

https://scaledinference.com/

http://blog.mashape.com/list-of-50-machine-learning-apis/


The case of Big ML, from theory to practice One of the companies with more potential in

the use of these applications and their adop-

tion in machine learning is Big ML, founded

by Francisco J. Martín , a Spanish expert in

Big Data renowned worldwide. Before launch-

ing this startup, Martín led Strands , a pio-

neer company in the research and application

of social recommendation technologies in ar-

eas such as music, finance or sports. Always in-

volved in innovative entrepreneurship projects,

he also founded iSOCO , dedicated to Artifi-

cial Intelligence and the semantic web.

Martín’s current team has actually become one

of the major players in the industry: Big ML has

been rated as one of the nine startups that

have improved our lives in 2014 and a re-

port by The Bloor Group states that it is

one of the companies to watch in 2015 .

We have customers in the US whose market value is greater than all the Ibex 35 in Spainsays Martín, highlighting the strong

commitment to predictive APIs on the

other side of the Atlantic.


https://www.linkedin.com/in/cisko

http://strands.com/

http://www.isoco.com/

http://readwrite.com/2014/12/30/top-startups-2014

http://readwrite.com/2014/12/30/top-startups-2014

http://insideanalysis.com/2015/01/10-companies-to-watch-in-2015/




Among the practical cases Big ML is working on now is:

Another of the reasons why large corporations often hire Big ML

is for the DETECTION OF FRAUD in procurement systems,

guarantee programs or budget management. According

to Martín, in large companies it is not unusual to detect scams

related to negotiations with distributors or suppliers, who may

receive cheaper budget proposals aside from the company.

Big ML solutions allow managers to detect these frauds easily.

They are also working in the retail sector, to ASSIGN PRICES WITH HIGHER LEVELS OF SALES AND DEMAND.

THE REDUCTION OF NON-PERFORMING ASSET RATIOS of

banks or financial institutions. In many cases, credit risk

departments fail to evaluate candidates for a loan or mortgage.

By using APIs and predictive models, they can detect the

customers most likely to default and act accordingly.



The success of this startup lies in making complex things

simple. Big ML has grabbed APIs and algorithms relat-

ed to prediction and machine learning existing for 10

or 20 years, “scientific tools for scientists” as defined by

Martín, and simplified them so that they can be used

by anyone: “Now they are easier to program and are

scalable, therefore they work well with large volumes of

data.” This allows dragging data to an interface intuitively,

make projections about what will happen in a company

and propose initiatives.

“The data scientist that many companies are looking for,

somebody who knows how to program and also knows

statistics and mathematics, is a very complicated pro-

file. Superman doesn’t exist…” says the Spanish entrepre-

neur. “The truth is that creating your own algorithm to

take full advantage of data is very expensive and takes

a long time,” he explains. Hence, solutions like Big ML,

which seamlessly blends predictive APIs, statistical pat-

terns and data visualization, are tools of great value to

any company.

Easy and scalable solutions



The future of predictive APIs

In a cutting-edge sector as predictive APIs, businesses are al-

ways looking to the future. For Martín, the next steps are “work-

ing on the composition of APIs; to be able to create ‘meccanos’

of applications that allow us to develop smarter solutions.” At

present, there are more machine learning professionals focused

on leveraging algorithms that already exist than on the creation

of new ones. “When somebody makes an improvement in an

algorithm, the leap in quality can be measured in hundredths,”

says the CEO of Big ML.

Another key element in 2015 will be the standardization pro-

cess of predictive APIs. “It is possible that we move towards the

creation of models that regardless of who, how, when and why,

everyone is able to use them,” says Martín. A recent study by

the Open Data Institute and Fingleton Associates stressed

the need for advances in the standardization of APIs in the fi-

nancial sector. Based on this analysis, the British government

issued a document calling the banking sector to make an

effort in this area. It is most likely that something similar will

happen with predictive APIs and all the work done by the com-

munity of developers in this technological field.


https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/382273/141202_API_Report_FINAL.PDF

https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/382273/141202_API_Report_FINAL.PDF

http://www.programmableweb.com/news/banking-api-standardization-considered-uk-treasury/2014/12/09


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Global SnapshotsWe’ll take look at key API management vendors, some examples of API usage from the financial services industry, and notable examples from other industries.



Financial Services industry

Other IndustriesLeading API

Management Vendors

3scale3scale is a young API management vendor. It features a dis-

tributed architecture (part of which is open source) with on-

premises agents and policy management in the cloud, which

is different from the cloud intermediary model of most oth-

er API management vendors. The company markets a free

3scale Connect (a standard, self-service product with a ceil-

ing on functionality, usage volumes and restricted SLAs) and

3scale Enterprise (a fully featured platform with strong SLAs,

24/7 phone support and higher transaction volume ranges).

The offering is sold worldwide using a Web-based model.





Management Vendors

ApigeeApigee was an early entrant and has been a visionary player in

API management, since the market started developing more

than six years ago. It offers a fully functional API management

platform (Enterprise), a tool to integrate data from different

sources to provide business analytics of developer/customer/

product behavior (Insight) and API Exchange (for the telco

industry). Offerings are available in the cloud or on-premises.

Most of Apigee’s clients are in the U.S. or Europe.





Management Vendors

Axway (Vordel)Axway acquired Vordel to mix integration, governance and

cloud functions in a B2B infrastructure offering with API

management capabilities. The Vordel API Server (renamed

Axway API Server, which is available on-premises and in the

cloud) provides integration engine services. It is part of the

Axway 5 Suite, which offers control and optimization of the

flow of data within the enterprise, and externally through

integration, community management, visibility, policy and

security. Axway (Vordel)’s main markets are in Europe and

North America.





Management Vendors

CA Technologies (Layer 7)CA Technologies (Layer 7)’s licensed, on-premises technology

is sold under the SecureSpan product name; the cloud entry-

level API CSB and SaaS offerings are sold under the APIfy.co

brand as they typically have different buyers. CA Technolo-

gies (Layer 7)’s offering in the cloud is already used by CSBs,

mainly telcos and infrastructure as a service (IaaS) providers.

CA Technologies (Layer 7) sells mainly in North America, and

increasingly in Europe.





Management Vendors

Intel (Mashery)Intel (Mashery) is at the forefront of API management, and its

cloud-centric offering features several areas of functionality

that fall under the SOA governance umbrella. An on-premises

version of Mashery has been available since October 2011. It

offers a wide set of services and policies that span the whole

service/API life cycle, with particular attention to the promotion

of APIs, and the business issues behind them. The Intel acqui-

sition of Mashery closed on 9 May 2013. However, this report

evaluated Intel (Mashery) as a separate entity from Intel (Ex-

pressway). Being mainly a cloud offering, Mashery, in theory, is

available worldwide (and has some traction with clients in the

U.K.), but the majority of its clients are in the U.S.





Management Vendors

MuleSoftMuleSoft offers software subscriptions and cloud services built

on the open-source Mule technology. In the application ser-

vices governance space, the main offerings are Anypoint API

Manager and Anypoint Service Registry. Both products are

drawn from the same code base and provided as SaaS in sup-

port of on-premises and cloud-based services, and API deploy-

ments. MuleSoft’s offering is designed to be usable worldwide.





Management Vendors

Genoa - BeevaGenoa is a Beeva manager designed to maximize the benefits

of the cloud: fast deployment, maximum performance and

flexibility at a lower cost. The client can launch his own APIs

platform within hours. It also offers a package of services such

as API Proxy, with which you can control and protect the APIs’

traffic, and use the Traffic Manager, Authorization Manager and

Mapping Manager modules to centralize them under a single

domain.

Besides, Genoa’s developer-friendly philosophy facilitates the

access of programmers to APIs, enabling them to debug code

and test them easily, and locate potential errors in applications

more quickly.



Leading API Management Vendors

Other Industries

Some examples from the Financial Services industry

A Financial Services Institution: Improving the user experience and the bottom line40,000 employees service more than 20 million individual and corporate customers for this

institution, which offers hundreds of mutual funds via 5,000 channel partners. The institution

achieved its success with a combination of comprehensive service offerings and personalized

customer service at competitive prices. The institution believes in the adoption of mobile tech-

nology to not only deliver the best possible customer self-service experience, but also to keep

pace with the latest customer engagement innovations.

With the Axway API Gateway, this financial institution was able to simplify its security architec-

ture, while saving software license, software maintenance, hardware, andadministration costs.

In addition to hard-dollar savings, the institution also improved the user experience and ac-

celerated delivery of new mobile service offerings. The institution improved its overall security

posture and governance with better auditing, monitoring, and reporting capabilities.




Other Industries


API Labs at Level39 (Anthemis Group & Pivotal Innovations): New fintech ‘lab’ opens in LondonAPI Labs will give UK and international financial services firms a venue to

develop ideas from their own technology teams, while also helping them

to engage with startups and other external developers and designers.

The move is the latest initiative aimed at supporting London’s growing fi-

nancial technology sector, as large financial institutions look for innovative

solutions to deal with new business and regulatory challenges. API Labs

will help foster greater collaboration among financial services firms. API

Labs is the specialised platform providing expertise to these companies

to develop, test and go to market with new products and services in short

time frames to remain competitive and keep up with the pace of techno-

logical innovation.




Other Industries


MasterCard: OTP Bank Hungary Launches First Digital Wallet in Europe to Integrate with aMasterCard and OTP Bank Hungary introduced OTPay, the first digital wallet in Europe to lev-

erage the API of MasterPass. This application is customized to the unique needs of the OTPay

customer, making the online use of payment cards easier and more comfortable for cardhold-

ers. OTPay will provide consumers a new way to pay online, as well as creating options for bill

payment, prepaid top up and person to person transactions.

The OTPay mobile application will be available for download not only for OTP Bank customers,

but for clients of other banks too. The application will allow cardholders to shop and pay at over

30,000 MasterPass accepting merchants around the world. The application was developed by

Cellum, the Hungarian company group known for delivering mobile payment solutions with

banking-grade security, also a developer of a MasterCard Mobile solution, which has been run-

ning for more than two years.




Other Industries


Incomm | CashtieCashtie API helps you to get paid and to sell your digital goods

via major retailers. The Cashtie API connects your applica-

tion to the cash registers (POS) of major retailers leveraging

Cashtie barcodes.




Other Industries


MambuMambu is a SaaS platform for financial institutions. Mambu

REST APIs enable its partners to easily integrate local finan-

cial services such as credit scoring, mobile money, POS or

ATM networks for their clients.




Other Industries


Motley Fool: Using APIs to Build the World’s Greatest Investment Community“We want a team to decide they need an API, build it, and

launch it the same day it’s finished.”

Mark Kennedy, Software Architect, Motley Fool.

Motley Fool’s APIs are mostly for internal use, but they also have

some that are public facing and for partners. A good example of

the latter is the stock quote API, which makes stock information

available to websites around the world. Motley Fool essentially

provide a white label stock quote service through an API.




Other Industries


Open Bank Project (TESOBE): Bank as a platform. Transparency as an asset.

The Open Bank Project is an open source API and App store

for banks that empowers financial institutions to securely and

rapidly enhance their digital offerings using an ecosystem of

3rd party applications and services.


http://youtu.be/7gg_T7F5fFI



Other Industries


Plaid: The Modern API for Banking DataThe startup is building a developer platform that allows de-

velopers to integrate with data from financial institutions and

use it to build applications. Banks are traditional difficult to

work with. An API is smart way to start making them more

developer-friendly.

“As developers in financial technology ourselves, we struggled

with the lack of a unified bank API and the low quality of trans-

actional data – so we decided to build the infrastructure to fix

it,” said founder Zach Perret in an email. Financial technology

has always had significant barriers to entry, and by simplifying

the infrastructure we’re helping developers transform the way

businesses and consumers use their financial data.




Other Industries


Standard Treasury: bank tailor new technologiesEach year banks spend hundreds of billions of dollars on in-

formation technology and services. Yet, it is the poor quality

of the products offered by bank vendors that creates much

of the friction between banks and their customers. Standard

Treasury is bringing bank technology into the 21st century.

Standard Treasury’s product is a white-labeled, SAAS, API and

developer experience for your customers. For the first time,

Standard Treasury’s technology enables enterprises to inter-

face with their bank accounts over RESTful API. For our bank

partners this increases the volume of transactional revenue,

decreases churn, and creates a marketable differentiator.




Other Industries


TradeKing: Using APIs to Deliver Next-Generation Trading Experiences“Online retail brokerages are seeing more and more traffic

moving away from the Web platforms to apps and mobile

platforms. Very soon, there will be a new breed of traders

who will be completely dependent on mobile apps - we’re

at that juncture.” Dan Raju, CIO, TRADEKING

TradeKing is a nationally licensed online broker/dealer dedi-

cated to empowering the independent, self-directed investor.

The TradeKing platform features powerful online equity, op-

tions, ETF, mutual fund and fixed-income trading tools, along

with a rich set of news, research and analysis capabilities.





Some examples from Other Industries

AT&T: Using APIs to Help Developers Build Great Apps Quickly

“The culture around development and delivery is changing. We are accelerating the pace of

innovation at AT&T. The transformation that is underway here is about unlocking the value

of our platform and delivering new capabilities to our customers faster than ever before.”

Jon Summers, Sr. Vice President of Applications and Services Infrastructure, AT&T

AT&T, the world’s largest communications holding company by revenue, has embarked on an

aggressive campaign to expand its internal innovation capability by opening up its vast telecom

network to standard web application program interfaces (APIs). In doing so, it has accelerated

innovation by allowing more developers to quickly produce apps that run on the AT&T network.

Through the AT&T API Platform, which runs on the Apigee Enterprise API management service,

AT&T now has a rapid deployment method for value-added mobile applications, many of which

are designed by small firms that previously did not have the resources to commit to AT&T.






Cisco

Watch Cisco’s Support APIs Product Manager, Alok Patel, ex-

plain how API management facilitates the Support APIs pro-

gram to increase stickiness with partners and grow revenue

for the company.


https://www.youtube.com/watch?v=XstFZLWChw4&feature=youtu.be





Coca Cola Enterprises

Coca-Cola Enterprises’ CTO Kevin Flowers shows how APIs

enable multiple units within the business and how API man-

agement delivers security, governance, and ease of use to

the program. With APIs, Coca-Cola Enterprises has increased

the speed of the business, allowing projects to go from tak-

ing months and years to just days and months.


http://youtu.be/K970-1bNZ3Q





Dell: On Using APIs to Provide a Access & New Capabilities“Dell is using this technology to change the face of our on-

line assets, including Dell.com, and to provide multi-channel

access and new capabilities that extend beyond the scope

of Dell owned properties.” Mohamed Ayadi, Director, Online

Product Engineering, Dell

For more than 28 years, Dell has empowered countries, com-

munities, customers and people everywhere to use technology

to realize their dreams. Customers trust Dell to deliver technol-

ogy solutions that help them do and achieve more, whether

they’re at home, work, school or anywhere in their world.






Orange: Empowering Emerging Markets through API PublicationOrange is the key brand of France Telecom, one of the world’s leading telecommunications op-

erators. As the number three mobile operator and number two provider of broadband internet

services in Europe, as well as a global leader in telecom services for MNC’s, Orange Group’s strat-

egy is characterized by a strong focus on innovation and working to develop its position in new

growth activities.

One area of growth opportunity lies in a. In much the same way that publishing a Web site can

expose a local business to a global marketplace, making APIs available online can help drive new

partnerships, improve customer satisfaction and build value added services around a brand, all

of which can lead to increased revenue opportunities. Orange’s Nursery initiative is aimed at just

that – publishing their telecom services, provisioning, management and configuration APIs in

order to foster innovation and reduce cost of/time to market for new services.

Benefits have been quick to accrue: by providing developers with secure access to telecom ser-

vice and data APIs via the Nursery, Orange has created a far more agile IT platform on which to

develop new offerings faster and at less cost by reusing/recomposing existing services.






Pearson: Plug & Play Platform“The world is changing - becoming more open. There has

been an important shift in the ecosystem around us, and

APIs are becoming the norm.” Diana Stepner, Head of Future

Technologies, PEARSON

Pearson is the world’s leading learning company. Pearson de-

livers content in a range of forms and through a variety of

channels, including online services, ebooks, books and news-

papers. It provides consumer publishing through the Penguin

brand, educational materials and services, and business infor-

mation through the Financial Times Group.






Samtrafiken: APIs Providing a Path to Innovation in Public Transportation“We’ve realized that APIs are the cheapest and fastest way

to build applications. And most importantly, APIs let third

parties extend our products and services.”

Elias Arnestrand, Innovation Manager, SAMTRAFIKEN

Samtrafiken is a non-profit organization jointly owned by 34

public transport operators and authorities in Sweden. Samtrafik-

en’s vision is that public transport will be seen as simple, reli-

able, and convenient and become the number one choice for

every journey. Their goal is to bind all of Sweden together by

allowing the public to easily travel between destinations using

a single ticket for any mode of public transportation.






Sears: Leading the Retail Industry Transformation Through Technology“Over the past few years, Sears has led the transformation of the retail industry through tech-

nology adoption. We recognized early that embracing APIs as an organization-wide glue for

building applications enabled unprecedented scalability and flexibility.”

Kandarp Bhatt, Director, eCommerce Product Management, Sears Holdings Corporation

Sears Holdings Corporation is a leading integrated retailer with almost 2,500 full-line and spe-

cialty retail stores in the United States and Canada. Sears is the leading home appliance retailer

as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and main-

tenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel

offering, including such well-known labels as Lands’ End, the Kardashian Kollection, Jaclyn Smith

and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection.






Tom Tom

Watch TomTom’s Fellow of Location Based Services, Peter Mo-

eykens, explain how the company went from managing APIs

in-house to signing on with Mashery and creating pyramid of

technology that enables TomTom to leverage and monetize

its data. TomTom currently sees 13 million transactions per day

through its Mashery-powered API and expects that number to

double in 2014.


http://youtu.be/bNBIliGDTVI





Walgreens: Putting an API Around Their Stores“The goal is to drive customer interactions. It doesn’t matter

where it starts from because it’s all flowing into your business.”

Joe Rago, Senior Product Manager, WALGREENS MOBILE

Walgreens is the largest drugstore chain in the United States,

operating more than 7,900 drugstores across the country.

Each day, Walgreens provides nearly 6 million customers with

convenient, multichannel access to consumer goods and ser-

vices and trusted, cost-effective pharmacy, health and wellness

services and advice. In July, 2012, Walgreens built on its tradi-

tion of technology innovation with the introduction of its first

open API, QuickPrints.



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BBVA aims to lead the transformation of the banking industry by playing an active role within the digital ecosystem and open platforms. The challenge is to be able to add value to an ecosystem where APIs are the bonding glue. To achieve this goal we need to be closer to the real needs of customers, developers and potential partners.

BBVA Experience



One of BBVA’s approaches to become a refe-

rence in banking APIs is the Open Platform

strategy. This is a project that arises as a re-

sult of the bank’s intention of exposing its as-

sets (information, services and products) and

sharing them with all actors involved (part-

ners, developers and customers.)

The goal is that companies and individuals lo-

cated anywhere can build products using these

assets, enriching their ideas and talent, BBVA’s

offering, and what the end users finally see. All

this ultimately benefits innovation, the indus-

try’s digital transformation, and the own BBVA.

This is possible because APIs can be, on the

one hand, facilitators of new business models,

but on the other hand they are also a chan-

nel that can greatly increase the distribution

of the bank’s current products.

Experience with datathonsBBVA is a pioneer in the organization of open

innovation activities such as datathons. So far

there have been two editions of the “Innova

Challenge” competition, for which an API of

transactional data was opened in Spain (2013)

and Mexico (2014).

■■ The aggregated transactional data

made available by BBVA doesn’t identify

specific persons or business.

■■ These experiences with datathons allow

BBVA to identify new talent, validate hy-

potheses, discover new ways to leverage

information, and know better the potential

users of the APIs (developers and small

software companies), besides fostering

a community of collaboration between

developers, startups and BBVA.


http://bbvaopen4u.com/es/actualidad/innovachallenge-mx-desafia-tus-habilidades-con-el-big-data



Open the bankThe bank has been using APIs to facilitate dif-

ferent technological developments. For in-

stance, APIs for internal use are being applied

in webpages and mobiles, providing signifi-

cant levels of efficiency.

The bank is also preparing to open certain

services not only to partners, but to all the

developer community. By doing this, BBVA

aims to add value, diversity, and encourage

the development of applications and services

unthinkable until now:

■■ The first example of partnership is

Dwolla , an innovating company in the

payment systems field that uses BBVA’s

APIs in the US to offer real-time services,

such as transfers to BBVA Compass clients,

who don’t need to wait 3 or 4 days to send

or receive funds. Since April, users of this

service can transfer money instantly

paying a flat rate of 25 cents per trans-

action if it’s over 10 dollars, while for

smaller amounts the process is free.

Not trivialCreating banking APIs

is not just simply packaging

the bank’s assets and launching

them as services. It requires to define

clearly what services will be offered, study the

demand and follow a common strategy with

the other digital banking projects.

Therefore, the Open Platform project is work-

ing with agile methodologies such as Scrum,

and with a strong coordination across many

areas of the bank. There are teams working on

this project in several countries, and very soon

we will be able to announce new develop-

ments in this exciting and ambitious project.


http://prensa.bbva.com/actualidad/notas-de-prensa/bbva-y-dwolla-se-unen-para-ofrecer-servicios-de-pagos-innovadores-en-tiempo-real-en-estados-unidos__9882-22-c-109836__.html


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Innovation ForecastAs seen, there are some interesting stuff going on with APIs and innovation. Though it seems that all of this is just starting, there are some key lessons learned. Here what some experts had to say:



When analyzing digital landscape, it becomes

clear that leading companies create and main-

tain interfaces to their businesses.

They create programmable businesses:■■ Enforcing the disciplined, internal

usage of well-structured interfaces.

■■ Providing powerful integration

points.

■■ Establishing clear strategies

for partner and customer

engagement.

After going at it for a while, API experts offer the following eight recommendations

1

1. Serve both internal and external needsOrganizations need to make sure that resources

can be managed appropriately so they fit into the

overall picture of company operations. In particular,

they need to deliver internal efficiencies as well as

new opportunities for topline growth. For example,

they may need to balance the needs of a newly

mobile workforce with increased external access to

customer data.



23

4 5

67

82. Work towards defensible strategic advantageOrganizations must put structures in place that

leverage key company strengths and assets in

a powerful and agile way. They also need to en-

able these assets to be put to use as fully as pos-

sible.

3. Align IT with business goalsOrganizations must ensure that the overall infra-

structure of the company is streamlined to en-

able and process the key types of transactions

the company is aiming to fulfill—be they transac-

tions for physical goods/ services or digital items.

4. Future-proof investmentsAs software systems are built out, organizations

need to make them modular and re-usable, to

avoid large IT budget hits further down the line.

5. Find efficient, cost effective solutionsOrganizations need to keep costs under control,

to avoid wiping out productivity gains with in-

vestments that have hidden costs over time.

6. Move to innovative cloud service suppliersShifting cloud infrastructure often allows organi-

zations to reduce cost and increase functionality.

In doing so, however, they need to avoid frag-

mentation and infrastructure risks, which com-

plicate corporate internal IT.

7. Provide increasingly real-time accessEnabling fast, on-demand access to remote fa-

cilities, supply systems and external providers,

while avoiding rapid escalations in cost and

complexity.

8. Enable others outside the organization to connect to, and use, the deployed softwareEnabling third parties with various levels of trust

to create new innovative services.



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Books & publications

In depthA list of links to other useful tools and resources that you may find useful as a supplement to the information offered on the ‘Make me API’ report.

On theweb



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Books & publications3scale | Winning in the API Economy, 2013.

Apigee | Apigee Insight - Data as Currency and Catalyst in the App Economy, 2013.

Apigee | Are You Where Your Customers Are?, 2013.

Apigee | Digital Transformation, Getting in Shape for the Digital World, 2013.

Apigee | Programmable World, Programmable Enterprise, 2013.

Apigee | Securing the Digital Enterprise, 2013.

Apigee | Three Keys to Digital Transformation, 2014.

Boston Consulting Group | The 2013 TMT Value Creators Report: The Great Software Transformation, 2013.

Forrester | Forrester Wave: API Management Platforms, Q1 2013, 2013.

Gartner | Gartner Magic Quadrant for Application Services Governance, 2013.

Gartner | The Nexus of Forces: Social, Mobile, Cloud and Information, 2012.

IBM | The Customer-activated Enterprise - Insights from the Global C-suite Study, 2013.

Daniel Jacobson, Greg Brail and Dan Woods | APIs: A Strategy Guide, 2011.

Mashery | Accelerated Commerce: Key API Strategies for Digital Retail.

Mashery | Driving Real-World Enterprise & B2B Results with APIs.

Mashery | Success Guide: Seven Reasons Leading Companies Manage APIs in the Cloud.

Mashery | Success Kit: How to Get People to Love (and Make Money) from Your APIs.

Mashery | Turbocharge Your Mobile Strategy with APIs.

Mulesoft | The 7 Habits of Highly Effective API and Service Management.

Mulesoft | The Blueprint to Becoming a Customer Company.

Mulesoft | How to Make Your App Enterprise Ready.

Mulesoft | The State of Cloud Integration 2013.

Rene Rohrbeck | Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm, 2010.

Vision Mobile | The European App Economy, Creating jobs and driving growth - sizing the European App Economy and

advocating policy options to drive growth, 2013.

Audrey Watters and Kin Lane | Business of APIs, 2011.

X



WebX

3scale | API Predictions 2014, Diciembre 2013.

3scale | Identity and The API Economy, Noviembre 2013.

3scale | The Age of Context and the API Economy - One can’t exist without the other, Noviembre 2013.

API Strategy & Practice | blog, 2014.

Apigee | Apigee Acquires InsightsOne - Doubling Down on Big Data, Enero 2014.

Manfred Bortenschlager | The API Economy explained … and how to capture its value, Febrero 2014.

CA Technologies | CA Technologies to Acquire Private-held Layer 7 Technologies, a Leader in API Management and Security, Abril 2013.

FinSMEs | 3scale Raises $4.2M in Funding, Abril 2013.

GigaOm | The rise of mobile-first infrastructure, Marzo 2014.

IT Business Edge | Five Reasons a Business Needs APIs (and an API Driven Strategy).

Kin Lane | The API evangelist.

Layer 7 Technologies | The State of API Design, info infographic.

McKinsey & Co | Competing in a digital world: Four lessons from the software industry, Febrero 2013.

McKinsey & Co | Ready for APIs? Three steps to unlock the data economy’s most promising channel, Enero 2014.

Mulesoft | Mulesoft Acquires ProgrammableWeb, Abril 2013.

Programmable Web | Private, Partner or Public: Which API Strategy Is Best For Business?, Febrero 2014.

ReadWriteWeb | Intel is Buying Mashery to Get Deeper Inside the Data Center, Abril 2013.

ReadWriteWeb | What APIs Are And Why They’re Important, Septiembre 2013.

Salesforce.com | Why every business is an API business, Marzo 2014.

Techcrunch | Microsoft Acquires Apiphany - An API Management Service to Integrate with Windows Azure, Octubre 2013.

VentureBeat | MuleSoft raises $50M to connect every business app to every other business app, Marzo 2014.

YouTube | The App Economy in 5 minutes (Apigee), Octubre 2011.


http://www.3scale.net/2013/12/api-predictions-2014/

http://www.3scale.net/2013/11/towards-api-commons-for-the-api-economy/

http://www.3scale.net/2013/11/age-context-api-economy-one-cant-exist-without-guest-post/

http://www.apistrategyconference.com/2014Amsterdam/index.php

http://apigee.com/about/pressrelease/apigee-acquires-insightsone-–-doubling-down-big-data

http://manfredbo.tumblr.com/post/76856349785/the-api-economy-infographic

http://www.ca.com/us/news/press-releases/na/2013/ca-technologies-to-acquire-privately-held-layer-7-technologies.aspx


http://www.finsmes.com/2014/02/hickies-raises-4-2m-in-funding.html

http://gigaom.com/2014/03/16/the-rise-of-mobile-first-infrastructure/

http://www.itbusinessedge.com/slideshows/five-reasons-a-business-needs-apis-and-an-api-driven-strategy.html

http://apievangelist.com/blog/

http://www.slideshare.net/rnewton/the-stateofapi-designinfographic

http://www.mckinsey.com/insights/business_technology/competing_in_a_digital_world_four_lessons_from_the_software_industry

http://www.forbes.com/sites/mckinsey/2014/01/07/ready-for-apis-three-steps-to-unlock-the-data-economys-most-promising-channel/

https://www.mulesoft.com/mulesoft-acquires-programmableweb

http://blog.programmableweb.com/2014/02/21/private-partner-or-public-which-api-strategy-is-best-for-business/

http://readwrite.com/2013/04/17/intel-acquires-mashery#awesm=~oyXeXvJLSJQplz

http://readwrite.com/2013/09/19/api-defined#awesm=~oyXf4h1JD3qKa3

http://www.forbes.com/sites/benkepes/2014/03/12/point-io-wants-to-build-business-process-around-your-api-data/

http://techcrunch.com/2013/10/23/microsoft-acquires-apiphany-an-api-management-service-to-integrate-with-windows-azure/

http://venturebeat.com/2014/03/13/mulesoft-raises-50m-to-connect-every-business-app-to-every-other-business-app/

https://www.youtube.com/watch?v=IlzhAkGb7zs

http://www.3scale.net/2013/12/api-predictions-2014/

http://www.3scale.net/2013/11/towards-api-commons-for-the-api-economy/

http://www.3scale.net/2013/11/age-context-api-economy-one-cant-exist-without-guest-post/

http://www.apistrategyconference.com/2014Amsterdam/index.php

http://apigee.com/about/pressrelease/apigee-acquires-insightsone-–-doubling-down-big-data

http://manfredbo.tumblr.com/post/76856349785/the-api-economy-infographic


http://www.finsmes.com/2014/02/hickies-raises-4-2m-in-funding.html

http://gigaom.com/2014/03/16/the-rise-of-mobile-first-infrastructure/

http://www.itbusinessedge.com/slideshows/five-reasons-a-business-needs-apis-and-an-api-driven-strategy.html

http://apievangelist.com/blog/

http://www.slideshare.net/rnewton/the-stateofapi-designinfographic

http://www.mckinsey.com/insights/business_technology/competing_in_a_digital_world_four_lessons_from_the_software_industry

https://www.mulesoft.com/mulesoft-acquires-programmableweb

http://www.forbes.com/sites/mckinsey/2014/01/07/ready-for-apis-three-steps-to-unlock-the-data-economys-most-promising-channel/

http://blog.programmableweb.com/2014/02/21/private-partner-or-public-which-api-strategy-is-best-for-business/

http://readwrite.com/2013/04/17/intel-acquires-mashery#awesm=~oyXeXvJLSJQplz

http://readwrite.com/2013/09/19/api-defined#awesm=~oyXf4h1JD3qKa3

http://www.forbes.com/sites/benkepes/2014/03/12/point-io-wants-to-build-business-process-around-your-api-data/

http://techcrunch.com/2013/10/23/microsoft-acquires-apiphany-an-api-management-service-to-integrate-with-windows-azure/

https://www.youtube.com/watch?v=IlzhAkGb7zs


alsoin thisissue

1 Trending issues

Summaries of the most relevant news of selected topics that have been published over the course of the period based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.

2 Technology trends

In the following section, we outline the upcoming technologies that will change everything, with predic-tions on what may come of them in financial industry.

3 Innovación

Highlighted in this section some of the actions in which BBVA Innovation Center takes part, on innovation and entrepreneurship. Through this section we also provide direct access to the BBVA Innovation Center events.



In this section, readers will find summaries of the most relevant news of selected topics that have been published over the course of the month based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.

Trending issues

Core Banking Platform

New Formats

Mobile Banking

Social Business

Mobile Payments

Customer-Centricity

Brands & Branding

Crowd Finance

App Ecosystem

Gadgetology

New Banking Concepts

Big Data

Future of Work

DIY

How to standardize the systems of core banking platforms

BIAN, an international organization that develops standards for providers of banking technology, is creating a framework to give independence to banks and avoid their reliance on a technology supplier. This framework is intended to integrate different technology components that are compatible thanks to open standards. PNC Financial Services Group is one of the financial groups working with BIAN in these regulations.


http://www.forbes.com/sites/tomgroenfeldt/2015/02/02/pnc-turns-to-bian-standards-to-evolve-its-core-banking-systems/


https://twitter.com/intent/tweet?text=How%20to%20standardize%20the%20systems%20of%20core%20banking%20platforms%0Ahttp://bit.ly/1HR4Rba%0Aby%20%40CIBBVA

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New Formats

Mobile Banking

Social Business

Mobile Payments

Customer-Centricity

Brands & Branding

Crowd Finance

App Ecosystem

Gadgetology


Big Data

Future of Work

DIY

Beacons and videos on social networks set the course for the future of m-commerce According to Appsbuilder, beacons (devices that broadcast a short-wave signal in Bluetooth) will take a great leap this year, integrating user data and customizing push notifications. Video ads will be another star format in 2015, thanks to the development of previews on social networks. These are two of the trends that will mark the future of mobile commerce, not to mention the rise of wearable devices.


Trending issues


http://www.puromarketing.com/21/23807/beacons-videos-wearables-marcan-rumbo-futuro-mobile-commerce.html


https://twitter.com/intent/tweet?text=Beacons%20and%20videos%20on%20social%20networks%20set%20the%20course%20for%20the%20future%20of%20m-commerce%0Ahttp://bitly.com/1c9bdc0%0Aby%20%40CIBBVA

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New Formats

Mobile Banking

Social Business

Mobile Payments

Customer-Centricity

Brands & Branding

Crowd Finance

App Ecosystem

Gadgetology


Big Data

Future of Work

DIY

The growth of m-banking in the US A report by the Carlisle & Gallagher Consulting Group highlights that 55% of Americans are accessing their bank accounts two or three times each week through mobile devices, either from laptops, tablets or smartphones, while 26% of them log-in up to four times a week. The main reason: “instant gratification”.


Trending issues


http://www.americanbanker.com/news/bank-technology/survey-confirms-americans-increasing-use-of-mobile-banking-1072422-1.html


https://twitter.com/intent/tweet?text=The%20growth%20of%20m-banking%20in%20the%20US%0Ahttp://bitly.com/1alMdwZ%0Aby%20%40CIBBVA

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New Formats

Mobile Banking

Social Business

Mobile Payments

Customer-Centricity

Brands & Branding

Crowd Finance

App Ecosystem

Gadgetology


Big Data

Future of Work

DIY

The rise of social graphs in business The value of social reputation in the area of business is on the rise and brands are trying to take advantage of this boom with social applications that help them enhance their brand among users. For example, TripAdvisor leverages Facebook’s social graph to ensure that when you search for hotels, restaurants, etc., any comments posted by people you know appear at the top.


Trending issues


https://hbr.org/2015/02/the-rise-of-social-graphs-for-businesses


https://twitter.com/intent/tweet?text=The%20rise%20of%20social%20graphs%20in%20business%0Ahttp://bitly.com/1Cp5PXE%0Aby%20%40CIBBVA

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New Formats

Mobile Banking

Social Business

Mobile Payments

Customer-Centricity

Brands & Branding

Crowd Finance

App Ecosystem

Gadgetology


Big Data

Future of Work

DIY

The consumer, the obstacle to overcome for mobile payments One of the reasons why in 2015 payments through mobile devices will remain one of the most innovative trends will be due to consumers. Everything will depend on the confidence that consumers have in these new technologies, the safety and ease of use of these applications. In fact, the exchange of money through smartphones with specific payment apps is increasing.


Trending issues


http://theconversation.com/c2c-the-next-frontier-in-mobile-payments-is-all-about-trust-36337


https://twitter.com/intent/tweet?text=The%20consumer,%20the%20obstacle%20to%20overcome%20for%20mobile%20payments%0Ahttp://bitly.com/1ydu6EE%0Aby%20%40CIBBVA

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Seven steps to lead the customer-centric experience To lead a change of culture focusing the strategy on the customer, seven steps must be followed:

1. Decide to promote this change in the company.2 Spell or explain in one sentence the challenge you want to achieve with this change. 3 New business decisions have to be thought or oriented keeping this new strategy in mind.4 The customer-centric experience values must be instilled in each of the employees of the company.5 Standardize as much as possible, in order to be able to deviate from those guidelines when a situation requires a different approach.6 Commitment to empower employees, so they can know what is needed even if they don’t know how to do it.7 Maintain the momentum of the new strategy.


New Formats

Mobile Banking

Social Business

Mobile Payments

Customer-Centricity

Brands & Branding

Crowd Finance

App Ecosystem

Gadgetology


Big Data

Future of Work

DIY


Trending issues

http://www.forbes.com/sites/micahsolomon/2015/01/29/seven-customer-centric-leadership-steps-to-drive-corporate-culture-change/


https://twitter.com/intent/tweet?text=Seven%20steps%20to%20lead%20the%20customer-centric%20experience%0Ahttp://bitly.com/1GpqGRY%0Aby%20%40CIBBVA

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New Formats

Mobile Banking

Social Business

Mobile Payments

Customer-Centricity

Brands & Branding

Crowd Finance

App Ecosystem

Gadgetology


Big Data

Future of Work

DIY

Four professional ways to improve your digital brand strategy There are digital platforms that can become crucial to digitally enhance your brand if you know to take advantage of their full potential.

We present you four, so you can start to try:

1. YouTube: although the content may be more difficult to create, it can be a great gateway for your brand.2 BuzzFeed: creating a channel is free and a great way to appeal to many users. 3 Playbuzz: creating one of these tests and sharing it with your followers can be fun and give a different image to your brand. It can be a fun way to inform.4 Udemy: you can be an “instructor”, as you are an expert in your field, and share your knowledge on this online education platform.


Trending issues


http://www.entrepreneur.com/article/242479


https://twitter.com/intent/tweet?text=Four%20professional%20ways%20to%20improve%20your%20digital%20brand%20strategy%0Ahttp://bitly.com/1It0I0u%0Aby%20%40CIBBVA

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Indiegogo opens the door to financing personal causes This crowdfunding platform has launched a new service for users who need to raise money for a personal cause, such as medical expenses, tuition fees or even a vacation. It’s called Indiegogo Life, and it’s free of charge. P2P (person to person) funding to its fullest extent.


New Formats

Mobile Banking

Social Business

Mobile Payments

Customer-Centricity

Brands & Branding

Crowd Finance

App Ecosystem

Gadgetology


Big Data

Future of Work

DIY


Trending issues


http://mashable.com/2014/12/15/indiegogo-launches-new-platform/


https://twitter.com/intent/tweet?text=Indiegogo%20opens%20the%20door%20to%20financing%20personal%20causes%0Ahttp://bitly.com/1yWgLeS%0Aby%20%40CIBBVA

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New Formats

Mobile Banking

Social Business

Mobile Payments

Customer-Centricity

Brands & Branding

Crowd Finance

App Ecosystem

Gadgetology


Big Data

Future of Work

DIY

A solution to generate sales With the new DPS for Sales Enablement solution, Adobe allows to create a customized application for interactive sales presentations that drive business sales. The aim of this solution is to transform business sales efforts, allowing more interactions to attract customers’ attention. Furthermore, this solution enhances sales by presenting all interactive materials updated, which benefits the ROI of the company.


Trending issues


http://blogs.adobe.com/digitalpublishing/2015/01/introducing-dps-for-sales-enablement.html


https://twitter.com/intent/tweet?text=A%20solution%20to%20generate%20sales%0Ahttp://bitly.com/1H53uYa%0Aby%20%40CIBBVA

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Four gadgets for frequent travelers 1. August Smart Lock: your smart home must have this keyless entry system, which works thanks to a tool that is installed in the lock of the door and a mobile app. It allows you to give access to friends, neighbors, family, etc. for a number of days and change the settings remotely. Perfect for watering the plants when you travel.2 Petcube: connected to the Wi-Fi, it allows you to monitor your pets while you’re away from home through a video. It even lets you to talk or play with them remotely. 3 GoPro Hero4: perfect for photography enthusiasts, as it lets you take pictures with little light, at night or with custom settings.4 Print Smartphone: it turns your mobile device into a camera and an instant photo printer. It doesn’t require an internet connection and includes an internal rechargeable battery.


New Formats

Mobile Banking

Social Business

Mobile Payments

Customer-Centricity

Brands & Branding

Crowd Finance

App Ecosystem

Gadgetology


Big Data

Future of Work

DIY


Trending issues


http://mashable.com/2015/01/29/quirky-travel-gadgets/


https://twitter.com/intent/tweet?text=4%20gadgets%20for%20frequent%20travelers%0Ahttp://bitly.com/1Gps0UG%0Aby%20%40CIBBVA

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Number26, a new banking experience A native application that you install on your phone and with which you can open a new banking account in less than eight minutes. You need an email, a password and some basic information. Your identity will be verified during a video-call in which you will have to show your passport to a customer representative who will take a picture of both the document and you to complete the process. A few days later, you will receive a credit card and will be able to make transfers with your new account.


New Formats

Mobile Banking

Social Business

Mobile Payments

Customer-Centricity

Brands & Branding

Crowd Finance

App Ecosystem

Gadgetology


Big Data

Future of Work

DIY


Trending issues

http://techcrunch.com/2015/01/26/number26-could-be-the-best-banking-experience-in-europe/


https://twitter.com/intent/tweet?text=Number26,%20a%20new%20banking%20experience%0Ahttp://bitly.com/1FhFEcm%0Aby%20%40CIBBVA

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New Formats

Mobile Banking

Social Business

Mobile Payments

Customer-Centricity

Brands & Branding

Crowd Finance

App Ecosystem

Gadgetology


Big Data

Future of Work

DIY

What’s after Big Data? Now that Big Data has started to spread across companies, the most dynamic ones already begin to wonder what happens next. The answer is not easy, but it’s always a good idea to see what research labs are working on. Until recently, processing and managing Big Data has occupied an important part of the scientific community’s research; now they are also finding ways to obtain automatically predictive and prescriptive analysis based on large amounts of data which generally don’t contain metadata to facilitate their interpretation.


Trending issues


http://www.tecnonews.info/ebd/5657/Y-despues-del-Big-Data45657


https://twitter.com/intent/tweet?text=What%E2%80%99s%20after%20Big%20Data?%0Ahttp://bitly.com/1IKgdOf%0Aby%20%40CIBBVA

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New technology companies rely on freelance workers Increasingly large technology companies are changing part of their workforce and hiring independent employees, freelancers, mainly due to the savings they represent in fixed salaries and the taxes involved. However, these freelance workers lose social benefits and tend to work a higher average of hours per week if they don’t have a good planning.


New Formats

Mobile Banking

Social Business

Mobile Payments

Customer-Centricity

Brands & Branding

Crowd Finance

App Ecosystem

Gadgetology


Big Data

Future of Work

DIY


Trending issues


http://www.washingtonpost.com/news/storyline/wp/2015/02/03/new-tech-companies-say-freelancing-is-the-future-of-work-policy-needs-to-catch-up/


https://twitter.com/intent/tweet?text=New%20technology%20companies%20rely%20on%20freelance%20workers%0Ahttp://bitly.com/1H54SKl%0Aby%20%40CIBBVA

https://www.facebook.com/sharer/sharer.php?u=https://www.centrodeinnovacionbbva.com/en/innovation-edge/apis/new-technology-companies-rely-freelance-workers


New Formats

Mobile Banking

Social Business

Mobile Payments

Customer-Centricity

Brands & Branding

Crowd Finance

App Ecosystem

Gadgetology


Big Data

Future of Work

DIY

Build your own Linux handheld computer A small computer which is basically a full Linux system that fits in the palm of our hand and is able to do almost everything we can do with a normal computer. All components used to build this device are available at most online stores. The brain behind this invention is Raspberry Pi, the reference together with Arduino in open hardware, which will give us hours and hours of fun.


Trending issues


http://www.omicrono.com/2015/01/construye-tu-propio-ordenador-linux-de-bolsillo-con-un-raspberry-pi/


https://twitter.com/intent/tweet?text=Build%20your%20own%20Linux%20handheld%20computer%0Ahttp://bitly.com/1It35k2%0Aby%20%40CIBBVA

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Core Banking PlatformsHere you will find articles related to basic IT infrastructure which supports main banking processes, including technologies such as SOA, WOA, digital platforms, etc.

New FormatsBased on design principles focused on customer insights, New formats offers retail banking customers more channels which are more granular and highly functional; a consistent, simple, and collaborative universal user interface; real-time intelligent processes; highly personalized solutions; and is open to social networks and the web. Examples of these new formats are provided here.

Mobile BankingRelevant news about mobile banking platforms (which enable customers to access financial services, such as transfers, bill payments, balance information and investment options) can be found here.

Social BusinessSocial Business is the integration and use of social technologies by an organization, which includes social media/work media, crowd listening, crowd intelligence, crowd working, etc. Stay tuned to see how this space will evolve.

Mobile PaymentsThe process of using a hand-held device to pay for a product or service, either remotely or at a point-of-sale. Up to date information is provided.

Customer-CentricityCustomer-centricity is the organization’s understanding of customers at a granular level and the capability to create, deliver, and capture different kinds of value propositions to different groups of customers, based on customer understanding.

Brands & BrandingMarketing in the modern world have many channels to reach consumers at their disposal: (smart)phones, tablets, PCs and (smart)TVs and different ways to communicate their brands, such as traditional ads, banner ads, SMS/MMS, etc.

Crowd FinanceA process where small amounts are money raised for a definite purpose, Crowd finance sources funds collectively from individuals. In other words, the money comes from a wide range of individuals and not from a single entity. Read more about it here.

App EcosystemThere are 5 main components in the current Apps Ecosystem: connectivity, devices, OS platforms, app platforms, and apps; along with related products and services providers (MEAPs, Mobility as a Service providers etc.).

GadgetologyGadgets are everywhere and it seems that there are more and more each passing day. We are moving towards a contextual computing environment and, as a result, the number and functions of gadgets are poised to grow (thanks in part to the internet of things). In this section, we share a word or two about gadgets.

New Banking ConceptsBanks around the world continuously explore new approaches to strengthen customer relationships, both in the virtual and the physical worlds; including Virtual assistants, natural language search tools, new marketing tools, different segmentation (children, gen Y,…) etc. This section will cover news along these lines.

Big DataIt been said, “what gets measured, gets managed.” The Big Data trend offers organizations an opportunity to manage just about everything. Here we’ll share stories about Big Data capture, curation, storage, sharing, analysis, and visualization.

Future of WorkWork, increasingly, is not about where you do, but what you do. The future of work is more flexible and collaborative; and values are going to play an important role, especially corporate values. The way we work is changing fast … stay tuned.

DIYDo It Yourself (DIY) refers to a trend of people doing “projects” to either be creative/recreational and/or cost-saving activity. This trend becomes really interesting as new technologies enable new functionalities such as 3D printing, health/wellness, etc, which help empowers individuals; this may even change the we think about businesses in the future.

EACH SECTION EXPLAINED



The following section outlines the upcoming technologies that will change everything, with predictions on what may come of them in financial industry.

Technology trends

Wearable Tech, as Big as the SmartphoneMore and more consumers are interested in tracking their routine

activities, and more and more mobile applications allow monitoring

them. Besides from knowing oneself better, measuring parameters

such as the blood pressure, pulse and steps helps individuals take

care of their health and improve their physical condition.

Today’s smartphones can measure large amounts of data, but data is

not useful if you can’t see it when you need it. That’s why wearable

devices were born, and with them a new way of using technology.

Wearable technology allows us to have the smartphone’s screen

continuously in our field of vision, keeping our hands free at all times

and liberating us from uncomfortable actions such as having to take

the phone out of the pocket or typing on the screen.



It’s clear that wearable technology will revolutionize the world. The

same way mobile phones and tablets have replaced PCs, wearable

tech will replace smartphones, and will do so sooner rather than later.

That’s why we’re seeing such a sudden explosion of these devices in

the market.

Google has invested millions in its Google Glasses, Samsung and

Apple have introduced yours smartwatches. These devices not only

allow us instant access to information about the world surrounding

us - they go beyond: they observe behaviour patterns, scan our

agenda, provide additional information to our physical reality, they

know the user’s needs, and they are even able to send instructions

when these are about to ask for them.



The first wave

Wearable technology is still in its infancy,

but here are some of the products you

may already be seeing on the street.

■■ Fitbit Force ($130) and Zip ($60) Fitbit

makes a range of activity trackers, from the

Force, which can double as a watch, to the

Zip (left).

■■ NFC Ring (Price TBD) This simple metal ring

comes embedded with a radio chip that lets

it open doors, make payments, and more.

■■ BSamsung Galaxy Gear ($300) With its

bright screen and wristband camera.

■■ Pebble ($150) With more than 250,000

sold, the Pebble has attracted a huge com-

munity of developers, who make apps that

migrate functions off the phone and into the

open.

■■ MetaWatch Frame ($230) With its steel

case and leather band.

■■ Jawbone Up24 ($150) This new fitness

tracker stays connected with your phone

via Bluetooth, letting the app ping you with

personalized inspiration.

■■ Shine Fitness Tracker ($120) Sonny Vu’s

graceful aluminum disc matches the func-

tionality of other trackers in a stylish, mini-

malist form.

In purely technological terms, the wearable

revolution could take shape much faster than

the mobile revolution that preceded it. Thanks

to what former WIRED editor in chief Chris

Anderson has called the “peace dividend of

the smartphone wars,” sensors and chip sets

are cheaper now than ever, making it easier

for small companies to incorporate sophisti-

cated hardware into wearable devices.



https://twitter.com/intent/tweet?text=Wearable%20Tech,%20as%20big%20as%20the%20Smartphone%0Ahttp://bitly.com/1aKOItA%0Aby%20%40CIBBVA

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And while smart-

phone manu-

facturers had

to master the

tricky art of pro-

viding depend-

able mobile In-

ternet service,

wearable manu-

facturers can piggy-

back on those innovations

using simple Bluetooth or other protocols to

communicate with a smartphone and thus

with the outside world. With all that prebaked

hardware and wireless connectivity - and huge

preorders from crowdfunding platforms like

Kickstarter - it has become possible for tiny

companies to dream up, build, and sell wear-

able devices in competition with big compa-

nies, a feat that was never possible with smart-

phones.

So it was just the beginning. A new generation

of wearable tech is coming and it will trans-

form the way you experience the world.

The rise of the personal cloudServices like Dropbox, iCloud and Google

Drive have become essential to society.

Even other more specialized services such as

Evernote, Wunderlist and Pocket are increas-

ingly being used by consumers. But few peo-

ple are familiar with the concept of cloud.

There are three main types of cloud:

Source: www.wired.

com/gadgetlab/2013/12/

wearable-computers/

PERSONAL CLOUD Built from your own

hardware and software. It’s a cloud entirely

yours, and from no one else.

PRIVATE CLOUD To which only a specific

group of people have access.

PUBLIC CLOUD Where my data is stored

along with everybody else’s data.

PUBLIC CLOUD

PRIVATE CLOUDPERSONAL CLOUD


http://www.wired.com/gadgetlab/2013/12/wearable-computers/




Sources:

www.thenextweb.com

www.forbes.com

According to Gartner, consumers

only upload 7% of their files to the

cloud. Indeed, there are a number

of obvious reasons for not upload-

ing them. Among them: cost, security

and complexity. People have a lot of data

spread over a large number of devices, and al-

though in recent years the low cost leaders in

cloud storage (Amazon, Microsoft and Goog-

le) have reduced their prices by an average

30-40% each year, consumer’s data is grow-

ing fast, almost 50% annually. Storing all data

in the public cloud would cost them hundreds

of dollars a year, and it’s expected to increase

in the future.

If we add the absolute control users want over

their data, the personal cloud becomes the

most attractive alternative.

According to a Forbes interview with Gartner,

“the personal cloud will entail the unique col-

lection of services, web destinations and con-

nectivity that will become the home of com-

puting and communication activities.”

Gartner also predicts that the personal cloud

will be fully adopted in 2015, although less than

10% of consumers will use cloud services as

their primary storage this year.

The cloud will become the centrepiece of our

digital lives, and for this reason it’s a force to

be taken into account in the business technol-

ogy scene. IT executives, suppliers and ana-

lysts alike are trying to keep up to determine

what it really means and where it’s leading us.

The personal cloud will challenge companies

to be more attentive to new technologies and

consumer services.

The emergence of smart devices and of the

popular tablet in the workplace is just the tip

of the iceberg. The tablet announces a future

where the device is merely a point of access

to personal and private content. With the per-

sonal cloud the multi-device experience will

be easier, more effective and safer.


http://thenextweb.com/insider/2013/06/16/the-personal-cloud-that-tomorrow-needs/?awesm=tnw.to_s5Ka&utm_source=Twitter&utm_medium=Spreadus&utm_campaign=social%20media#!yRjX9

http://www.forbes.com/sites/joemckendrick/2012/12/09/7-predictions-for-cloud-computing-in-2013-that-make-perfect-sense/


https://twitter.com/intent/tweet?text=The%20rise%20of%20the%20personal%20cloud%0Ahttp://bitly.com/1yWkWah%0Aby%20%40CIBBVA

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BBVA Open Talent 2014 reaches entrepreneurs from 56 countries The sixth edition of the BBVA Open Talent startup competition has been a complete success: more than 870 registered projects in 56 countries between the two categories, Digital Life and New Banking.

Open Talent is preparing its next edition to be launched in May 2015. If you are an entrepreneur and have an innovative project, stay tuned to the web www.bbvaopentalent.com!


https://www.centrodeinnovacionbbva.com/en/opentalent


BBVA Open Talent 2014 has seen how the in-

ternational participation has intensified in this

call, structured around three editions target-

ing different regions: Central-South America,

North America & Rest of the World, and Eu-

rope. This new organization has allowed to

reach entrepreneurs in more places, from

Australia to Costa Rica and Cuba, Hong Kong

and Germany. Spain, Argentina and Mexico

were the countries with the largest represen-

tation in the competition, followed by the US,

which with 80 participants embraced vig-

orously this sixth edition, compared to the

scarce activity registered in previous years.

Another milestone for BBVA Open Talent

2014 was the boom experienced by the New

Banking category, which increased almost

80% over the previous edition and received

166 proposals about innovation in the finan-

cial sector. These figures position BBVA Open

Talent as an international benchmark for en-

trepreneurship within the field of tech-based

banking services and products.

If you want to see the highlights of BBVA

Open Talent 2014...

Don’t miss this video!


https://www.youtube.com/watch?v=bgfSqJPr1yA


BBVA Open Talent Central and South America:

■■ Winner New Banking: Bankity

It offers a service that helps to

control the costs associated with cards,

including a daily analysis of them.

■■ Winner Digital Life: Cloudgrid

A startup that allows to manage

energy resources and the electricity

network from the cloud, through real-

time data analysis and monitoring.

The winners of the 6th edition are:

innovation edge | APIs

centrodeinnovacionbbva.com

http://www.bankity.com/

http://www.cloudgrid.org/


BBVA Open Talent Europe:

■■ Winner New Banking: Clausematch

A platform for negotiating trade agree-

ments, with a system that facilitates

cost savings and market transparency.

■■ Winner Digital Life: Counterest

A tool that counts people and applies

web analytics to retail stores, measuring

in real time the effectiveness and impact

of advertising and marketing campaigns.


http://www.clausematch.com/

http://www.clausematch.com/

http://counterest.net/


BBVA Open Talent North America & Rest of the World:

■■ Winner New Banking: Socure

An artificial intelligence system that protects

against online identity fraud and reduces false

positives/negatives in selection processes and

businesses, thereby reducing costs and time.

■■ Winner Digital Life: GridMarkets

A platform that allows users to share in

an affordable and convenient way the

excess capacity of the cloud through-

out the world, in fields such as engi-

neering, finances and animation.

■■ The most voted project online was the Mexican startup: Cúrsame


http://www.socure.com/

http://www.gridmarkets.com/

https://www.centrodeinnovacionbbva.com/blogs/emprendedores/post/cursame-recibe-el-premio-bbva-open-talent-2014-al-proyecto-mas-votado

https://www.centrodeinnovacionbbva.com/blogs/emprendedores/post/cursame-recibe-el-premio-bbva-open-talent-2014-al-proyecto-mas-votado


These seven winning projects along with the

six runners-up had the opportunity to enjoy

a program for startups in New York specially

designed for them: the NY Crash Accelera-

tion Week. During one week they were able

to contact investor networks, receive training

on how to develop their startup... and even

competed in the Empire Startup Summit.

One of them, TransferGo , an application

for sending money easily, actually won the

competition. It was the perfect finale for BBVA

Open Talent 2014.

Coming BBVA Open Talent

2015


https://www.centrodeinnovacionbbva.com/blogs/emprendedores/post/transfergo-finalista-de-bbva-open-talent-ganador-del-empire-startup-summit

https://www.centrodeinnovacionbbva.com/en/opentalent


InnovaChallenge MX, an example of

open innovation and implementation of

Big Data in BBVARelocation Assistant, a system that allows you

to choose the best neighborhood to live in, and Pear Campaigns, a solution to create geomarketing campaigns, are the winning apps in the citizens and business categories of the InnovaChallenge MX

datathon organized by BBVA.




BBVA Bancomer offered 378 developers from 36 countries dissociated

and aggregated card transaction data from Mexico City, Guadalajara

and Monterrey to create their applications.

More than 50 apps were finally submitted to the challenge using the

data offered by BBVA. In fact Innova Challenge is a clear sign of the

bank’s commitment to open innovation and the application of Big Data,

providing real commercial activity data to developers.

The quality of the works submitted surpassed the expectations of the

jury. The awards were divided between two categories: apps for citi-

zens and apps for business, with three prizes of 15,000, 10,000 and

5,000 euros for the winner and runners-up. There were also five hon-

orable mentions of 1,000 euros.


Winners in the apps for citizens category

Relocation Assistant by Luca Chiarandini (Spain)

This app allows to compare neighborhoods and add criteria such as

schools nearby, night life. The app is already operating in Spain (Madrid

and Barcelona) and Mexico (Mexico City, Guadalajara and Monterrey).

Socio by Rubén Sandoval (Mexico)

The P2P lending boom has also been visible in this datathon. This

crowdsourcing app helps users find financing and partners with com-

mon interests in nearby locations.

Optim by Delta Hat SL, (Spain)

This app allows users to choose the best place to spend their leisure

time, according to their tastes and desires at any given moment.


http://bbvaopen4u.com/app/relocation-assistant

http://bbvaopen4u.com/app/relocation-assistant

http://bbvaopen4u.com/app/socio

http://bbvaopen4u.com/app/socio

http://bbvaopen4u.com/app/optim

http://bbvaopen4u.com/app/optim


Winners in the business app category

Pear Campaigns by Jordi Nin Guerrero (Spain)

An app that allows inexperienced users to design effective geographic

marketing strategies in a very easy way.

Flux MX by Daniel Julià Lundgren (Spain)

A solution that provides interactive visualizations of the transaction

flows between the different zip codes of a city.

App Data by Carlos Hugo González Castell (Mexico)

A tool that helps business owners decide about opening a new busi-

ness or expand their current one.


http://bbvaopen4u.com/app/pear-campaigns

http://bbvaopen4u.com/app/pear-campaigns

http://bbvaopen4u.com/app/flux-mx

http://bbvaopen4u.com/app/flux-mx

http://bbvaopen4u.com/app/appdata

http://bbvaopen4u.com/app/appdata


Crowdfunding, a financing alternative for entrepreneurs and investorsCrowdfunding is much more than a P2P (peer to peer) financial alternative – it’s the application of a collaborative model in the financial field. This document analyzes this innovative financial trend that both entrepreneurs and investors area leveraging.

Download


https://www.centrodeinnovacionbbva.com/en/ebook/ebook-crowdfunding-financial-alternative


P2P Finance, an alternative ecosystemP2P financial systems are becoming more common in our economy. We would like to provide you with the keys to a better understanding this ecosystem.

Download


https://www.centrodeinnovacionbbva.com/en/ebook/ebook-p2p-finance-alternative-ecosystem


Data, all about Big Data ecosystemBig Data and Data are two of the hottest words in the innovation ecosystem and entrepreneurship. We show how it is evolving trend.

The use of data and analysis to predict trends and behaviors is already among us and promises to stay long. This trend gets practice in different areas: social, economic or political.

Download


https://www.centrodeinnovacionbbva.com/en/ebook/ebook-data-all-about-big-data-ecosystem


Internet of ThingsThe Web is now ubiquitous. It can be found in our homes, our cities, our businesses... Even on our day-to-day devices, from a refrigerator to our illumination systems. have become a source of data with the objective of making our lives easier. It’s the new Internet revolution.

The Internet of Things has been no stranger to our ears in the past years, but it looks like 2015 will be its big year. Although we are familiar with what it has to offer, it still has to face many great challenges.

Download


https://www.centrodeinnovacionbbva.com/en/ebook/ebook-internet-things


Wearables, mobile revolutionIs it just a fashion trend or will be a now mobile revolution? The wearable devices begin to be gradually in some of our daily uses: at work, doing sports or playing, in health centers ...

Download


https://www.centrodeinnovacionbbva.com/en/ebook/ebook-wearables-mobile-revolution


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