BBI (BÉBÉ INTERNATIONAL)

0-2 years 2-5 years

General information:

Created in 1989 by Didier Brenard (current CEO)

The headquarters of the company is in Belgium

12 employees Sells products in Spain (68%), France

(19%) and Belgium (13%)

How the company works

- Drawings made by a designer

- The clothes are made in China (4 factories) and in Thailand (5 factories)

- The goods are then transported by boat to the port of Antwerpen and then by truck

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Stocked in Belgium and then sent in France, Spain and Belgium

Strengths and weaknesses

Strengths - Few employees

- Does not spend money on advertising

- Can provide custom designs for specific buyers (exclusivity)

Weaknesses- Brand not well

known

- Competition is difficult against big brand names

Production

2000 2002 2004 2006 2008 2010 20120

100000

200000

300000

400000

500000

600000Number of clothes produced

October 2011: flood in Thailand

Business longevity in danger

Large company buyers are cutting out the “middle man” and the are directly buying in Asia

Economic crisis: - people buy less Many delayed payments on invoices Labor cost are rising in Asia while

consumer price in Europe are constant