bbdo belgium - agency of the year

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  • Belgium

    Agency of the year

  • How did this ministry of advertising made it to the shortlist? And why would they even win this competition?

    BBDO AGENCY OF THE YEAR?THATS A JOKE, RIGHT?

  • This our story of 2014.This is why we are #BBDOproud

  • CHAPTER ONE

    WE GROW OUR NUMBERS

    While advertisers in all sectors are cutting budget.

  • CHAPTER TWO

    WE GROW OURCLIENT PORTFOLIO

    AND WELCOME 21 NEW CLIENTS IN 2014

  • WE ARE A LOCAL AGENCY

    OF OUR TURNOVER IS COMING FROM CLIENTS WHO DELIBERATELY CHOOSE FOR US

    Only 5% of our turnover is coming from clients through the BBDO network.

    95%

  • CHAPTER THREE

    WE MAKE OUR EMPLOYEES GROW

  • WE STRUCTURALLY INVEST IN THE EDUCATION OF OUR OWN EMPLOYEES

    We invested 302.000 on top of our own internal BBDO Academy programme.

    THE FOUNDATIONS PROGRAMThe Foundations Program consists of ten courses in four different categories. These courses, each and every one of them, are specifically developed for all account executives. Meeting requests will be sent. Make sure you attend every session!

    FEBRUARY 11Basic BBDO Steven CosynsWho? What? When? Why? Get properly acquainted with the organization, its history and heritage, the network, its people and its values.

    MARCH 11Are you a digitally literate netizen? Jan AlgoedIs the advertising world well informed enough about how people get in touch with commercial content? Probably not. But our digital experts are. And they will show you the latest digital trends and give tips on how to become the perfect digitally literate netizen.

    APRIL 1Think first, then do Dirk PeremansStrategy is a cornerstone for good work. For work that makes your client rich and famous. Work that leads to more work! More money! Where is this goldmine within BBDO? How do you plan a job? What can you expect from the outcome? Youll find out

    APRIL 29Fire prevention & iceberg spotting Lieve RaymaekersTitanic sank because of bad planning, execution and time management. Well, not really, but your campaign could be a Titanic. Lets prevent it from sinking.

    MAY 13Accounts make the difference Isabel PeetersOf course you do!

    JUNE 10What creatives look for in an account Jan DejongheAh creatives No one really understands them. And that makes collaboration a pain in the behind. So what do they really want from accounts? Listen closely. They shall say it only once.

    SEPTEMBER 9Why Lions are so great Sebastien De Valck / Arnaud PitzThey make our shareholders and clients roar. Our creatives will surely inspire you with a number of top cases from BBDO and the rest of the world.

    OCTOBER 14How to talk to Studio and Production people Karine UytterhoevenLearn all about DTP, RGB, CMYK, PSD, PMS and other confusing letter-words.

    NOVEMBER 18Briefing the creative Ann PeetermansGreat campaigns start with writing a great brief! Explore the key issues in writing a brief and discover first-hand what a creative person thinks and feels in the briefing process. Warning: he or she probably wont understand. As usual.

    DECEMBER 9For the love of brand reviews Jan Van BrakelLets workshop our way to making your brand reviews relevant. Find out how you can pimp your ordinary competitive review with clever learnings and conclusions.

    Proc

    ess

    Inno

    vati

    onSt

    rate

    gyPr

    oces

    sC

    reat

    ion

    Cre

    atio

    nPr

    oces

    sPr

    oces

    sPr

    oces

    sSt

    rate

    gy

    How does it work?Youll receive a meeting request

    for every relevant course.

    You accept the request? You attend the session!

    Rendezvous at the Old Library at 8.30 for breakfast.

    Class in session from 8.45 until 10.30(in some cases longer, see meeting request).

    You receive a one-pager handout after the session.

    THE FOUNDATIONS PROGRAMThe Foundations Program consists of ten courses in four different categories. These courses, each and every one of them, are specifically developed for all account executives. Meeting requests will be sent. Make sure you attend every session!

    FEBRUARY 11Basic BBDO Steven CosynsWho? What? When? Why? Get properly acquainted with the organization, its history and heritage, the network, its people and its values.

    MARCH 11Are you a digitally literate netizen? Jan AlgoedIs the advertising world well informed enough about how people get in touch with commercial content? Probably not. But our digital experts are. And they will show you the latest digital trends and give tips on how to become the perfect digitally literate netizen.

    APRIL 1Think first, then do Dirk PeremansStrategy is a cornerstone for good work. For work that makes your client rich and famous. Work that leads to more work! More money! Where is this goldmine within BBDO? How do you plan a job? What can you expect from the outcome? Youll find out

    APRIL 29Fire prevention & iceberg spotting Lieve RaymaekersTitanic sank because of bad planning, execution and time management. Well, not really, but your campaign could be a Titanic. Lets prevent it from sinking.

    MAY 13Accounts make the difference Isabel PeetersOf course you do!

    JUNE 10What creatives look for in an account Jan DejongheAh creatives No one really understands them. And that makes collaboration a pain in the behind. So what do they really want from accounts? Listen closely. They shall say it only once.

    SEPTEMBER 9Why Lions are so great Sebastien De Valck / Arnaud PitzThey make our shareholders and clients roar. Our creatives will surely inspire you with a number of top cases from BBDO and the rest of the world.

    OCTOBER 14How to talk to Studio and Production people Karine UytterhoevenLearn all about DTP, RGB, CMYK, PSD, PMS and other confusing letter-words.

    NOVEMBER 18Briefing the creative Ann PeetermansGreat campaigns start with writing a great brief! Explore the key issues in writing a brief and discover first-hand what a creative person thinks and feels in the briefing process. Warning: he or she probably wont understand. As usual.

    DECEMBER 9For the love of brand reviews Jan Van BrakelLets workshop our way to making your brand reviews relevant. Find out how you can pimp your ordinary competitive review with clever learnings and conclusions.

    Proc

    ess

    Inno

    vati

    onSt

    rate

    gyPr

    oces

    sC

    reat

    ion

    Cre

    atio

    nPr

    oces

    sPr

    oces

    sPr

    oces

    sSt

    rate

    gy

    How does it work?Youll receive a meeting request

    for every relevant course.

    You accept the request? You attend the session!

    Rendezvous at the Old Library at 8.30 for breakfast.

    Class in session from 8.45 until 10.30(in some cases longer, see meeting request).

    You receive a one-pager handout after the session.

  • CHAPTER FOUR

    WE EMPOWER THE ADVERTISERS OF TODAY

    TO GROW

  • DE KIJK VAN VAN DYCKIn his weekly column in De Standaard, Fons Van Dyck gives his opinion on new trends and developments in the world of marketing, communication and consumer behaviour.

    DE STANDAARDZATERDAG 22, ZO

    NDAG 23 NOVEMBER 2014

    ECONOMIE E9

    Gouden Carolus Single Malt is een verfi jnde w

    hisky gedistilleerd

    uit het moutbeslag van het bier Gouden Carolu

    s Tripel. Een primeur

    voor Belgi zijn de koperen stookketels, zogen

    aamde pot stills,

    waarin het zuivere graanbeslag wordt gedistill

    eerd.

    Vanaf dinsdag 25 november kan u deze whisky

    stokerij en de

    hieraan gelegen historische molenaarshoeve

    bezoeken. Zo komt u

    uit eerste hand alles te weten over deze uniek

    e Belgische whisky!

    Bezoek - info - reservaties:

    stokerij@hetanker.be of tel: 015-28 71 41

    Ons vakmanschap drink je met verstand.

    Verkooppunten Gouden Carolus Single Malt

    op www.stokerijdemolenberg.be

    STOKERIJ DE MOLENBERG - KLATERSTRAAT 1

    - 2830 BLAASVELD - WWW.STOKERIJDEMOLEN

    BERG.BE

    DE KIJK VAN VAN DYCK

    FONS VAN DYCK

    De burgemeestersvan de kustgemeen

    ten

    waren deze week niet blij met de beslis

    sing

    van Toerisme Vlaanderen om te stop

    pen

    met buitenlandse promotiecampagnes

    . In

    het verleden werd hiervoor 1,2 miljoen

    ge-

    investeerd. Sommige burgemeesters

    vre-

    zen zelfs dat de beslissing een daling

    van

    20 tot 25 procentin het aantal toeri

    sten

    teweeg zal brengen. De bevoegde mini

    ster,

    Ben Weyts (N-VA),liet snel weten dat

    hij

    onze kust nog welwil blijven promot

    en,

    maar minder via klassieke middelen, z

    oals

    krantenadvertenties, en meer via soc

    iale

    media en public relations. (DS 18 nov

    em-

    ber). Met als onderliggend argument

    dat

    de schaarse budgettaire middelen bete

    r ef-

    ficinter ingezet kunnen worden. Ee

    rder

    besliste ook de federale overheid om de

    be-

    volking te informeren over een moge

    lijke

    black-out van het elektriciteitsnetwerk

    via

    het internet, socialemedia en een persc

    on-

    ferentie, omdat ergeen geld is voor

    een

    dure mediacampagne.

    Er valt overigens wel wat te zeggen v

    oor

    een overheid die investeert in sociale

    me-

    dia. Het populairste netwerk, Faceb

    ook,

    telt in ons land elkemaand 5,6 miljoen

    ge-

    bruikers. De grootste concurrent is You

    Tu-

    be, met 4,2 miljoengebruikers. Het in s

    om-

    mige kringen zeer gehypete Twitter kan

    op

    ruim een half miljoen maandelijkse

    ge-

    bruikers rekenen.